Young Black Joes and Old Negroes: Recontaining Black Modernity in The Saturday Evening Post

2020 ◽  
Vol 11 (1) ◽  
pp. 90
Author(s):  
McKible
Author(s):  
Donal Harris

FRESH ON THE HEELS OF COMPILING FLAPPERS AND PHILOSOPHERS (1920), a short-story collection mostly culled from fiction previously published in the Saturday Evening Post, F. Scott Fitzgerald momentarily paused to imagine how popular magazines might occupy themselves when no one is reading them. The resulting short play, “This Is a Magazine,” published in ...


Author(s):  
William E. Ellis

After his career move from the Saturday Evening Post to Cosmopolitan magazine, owned by William Randolph Hearst, Cobb continued to win awards for his brilliant storytelling. - A man who took great pride in his accomplishments, Cobb apparently cared little about critical approval; his only goal was to satisfy his reading public—the vast middle class that read poplar magazines and novels. Ellis reveals Cobb’s close relationship with his daughter Buff, who also pursued a writing career. Much of the chapter, however, focuses on Cobb’s writing in the mid to late 1920s as he continued to do what he did best—turning out popular and predictable articles and stories for Hearst publications. Cobb was one of the highest paid writers of his time.


Prospects ◽  
1997 ◽  
Vol 22 ◽  
pp. 323-356 ◽  
Author(s):  
William Graebner

By the summer of 1929, Norman Rockwell was a full-fledged success. At age thirty-five, he had been creating covers for the Saturday Evening Post for thirteen years. A generation of American youth had grown up beguiled by his illustrations for Boys' Life, St. Nicholas, and the Boy Scouts' calendar. For more than a decade, Rockwell's artistry had helped sell Adams Black Jack gum, American Mutual insurance, Sun Maid raisins, and Coca-Cola. As this commercial success modulated into social success, Rockwell, whose father had risen to middle-class respectability in the offices of a New York City textile firm, found himself living the good life in the artists' colony of suburban New Rochelle. The drab apartments and boardinghouses of his youth and adolescence had been left behind. He joined the Larchmont Yacht Club, golfed in clothes from Brooks Brothers, and hosted elaborate parties worthy of Jay Gatsby.


1948 ◽  
Vol 25 (3) ◽  
pp. 213-217
Author(s):  
Herbert C. Ludeke

In the first of four articles in this issue on current magazine trends, the director of the Development Division of the Curtis Publishing Company tells how the editors of the Saturday Evening Post make use of modern research techniques and what they have learned from their studies.


Author(s):  
Jen Hirt

Ring Lardner was a sharp-witted American humorist who had an amazing ear for malapropisms, idioms, and the lively vernacular of early 20th-century Chicago and later the East Coast. Originally a sports writer for baseball, Lardner branched out to short stories in 1914, when he wrote serial fiction for the Saturday Evening Post. This job lead to him honing the authorial control that lead to him creating three original and beloved fictional characters. They were the baseball player Jack Keefe (who appeared in the Saturday Evening Post stories); later, an unnamed but sarcastic husband; and years later, Fred Gross, an inept detective. His unique, first-person stories held an air of authenticity and daring. Readers loved his work for the style and subjects that transcended the stodgy halls of refined literature, and yet intellectuals mined them for the brilliant irony and cultural criticism. Lardner developed a reputation as a complex writer whose column, nonetheless, was read weekly by the mainstream, not just the experts. Additionally, critics saw immediate value in how Lardner let himself be fascinated by the social microcosm of baseball (with minor leaguers maneuvering to rise in the ranks); he saw in it a parallel to class struggles in America. When he later became an actual Long Island neighbor of American novelist F. Scott Fitzgerald, he sought to capture in literature the decadence of the American lifestyle. His later work was fiercely critical of shallow attitudes, social climbing, and the tendency for business interests to undermine culture. By 1929, Lardner's rough lifestyle and utter disenchantment with America—as well as a tuberculosis diagnosis—took a toll on his creative output. He had been a binge drinker since his days as Fitzgerald's socialite neighbor. His drinking was fueled by his deep vein of disgust for his own society. His wildly comedic and witty writing belied his own weaknesses, including succumbing to the stress of being financially responsible for his family. Monetary success eventually came in 1930, when he coauthored a musical, “June Moon.” It was fleeting, however; the next years saw him produce a weekly radio column and rehash the Jack Keefe adventures in a 1933 redux of fictional baseball letters, titled Lose with a Smile. He died that year, of a heart attack, on September 25. He was forty-eight years old.


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