scholarly journals Pendampingan Pemasaran Industri Rumahan Keripik Tempe Khas Trenggalek Berbasis Online di Kelurahan Ngantru Sebagai Produk Makanan Unggulan Kabupaten Trenggalek

2021 ◽  
Vol 1 (2) ◽  
pp. 81-91
Author(s):  
Angga Setiawan ◽  
Herlina Puji Utami ◽  
Putri Datalia Jatayu
Keyword(s):  
Market Place

Industri keripik tempe di Kelurahan Ngantru tidak dapat berkembang secara siginifikan diakrenakan terdapat industri lain yang berada di Desa Bendorejo yang lokasinya lebih strategis di pinggir jalan nasional dan pemasaran keripik tempe di Kelurahan Ngantru sangat terbatas untuk pemenuhan pasar lokal serta kondisi tersebut diperparah pada masa pandemi covid-19. Salah satu solusi yang dapat menyelesaikan permasalahan tentang pemasaran industri keripik tempe yaitu melalui pemasaran secara online. Hasil yang diperoleh setelah mengimplementasikan pemasaran secara online kepada pengusaha UMKM keripik tempe adalah adanya perubahan pola pikir dan kesadaran pengusaha keripik tempe untuk menjual keripik tempe, pengetahuan pengusaha tentang strategi pemasaran berbasis online melalui e-commerce atau market place meningkat, jangkauan pasar pemasaran keripik tempe semakian meluas tidak hanya pemenuhan pasar lokal dan perubahan omset penjualan yang semakin naik dikarenakan kenaikan permintaan pasar yang tidak hanya pasar lokal namun juga pasar nasional. Tata kelola manajemen pemasaran semakin baik dengan dibentuknya paguyupan pengusaha keripik tempe yang bertujuan untuk melakukan diskusi secara rutin, baik dengan antar pengusahana, kelurahan, maupun pemerintahan Kabupaten Trenggalek.

Variasi Bahasa, Singkatan, dan Kesalahan Ejaan Pada Fitur Market Place di Facebook

2020 ◽  
Vol 3 (2) ◽  
pp. 135
Author(s):  
Hanifah Monika Sulistyowati ◽  
Andi Haris Prabawa ◽  
Yakub Nasucha ◽  
Laili i Etika Rahmawat
Keyword(s):  
Qualitative Method ◽  
English Language ◽  
Market Place ◽  
Spelling Errors

The purposes of this study were to answer the following questions: (1) What are the forms of language variations found on the market place feature on Facebook? (2) What are the forms of word abbreviations found on the market place features on Facebook? (3) What are spelling errors in the market place feature on Facebook? This study used a qualitative method referring to the analyses of screenshots and data records. The results of this study revealed the following: 1) There are three variations of language, including Indonesian and English language variations, Indonesian and Javanese variations, and the variations of Indonesian, English, and Javanese. 2) There are two types of word abbreviations, namely Indonesian abbreviations and English abbreviations. 3) There are four forms of spelling errors, including a) Erroneous use of capital letters, b) erroneous use of the in-front letter, c) Errors in writing periods (.) and commas (,), and d) Errors in quotation marks (". .. ") and abbreviations or apostrophes ('').

Manajemen Usaha dan Pelatihan Digital Marketing UMKM pada KUB Batik Pringmas Desa Papringan Banyumas

2019 ◽  
Vol 2 (2) ◽  
pp. 146-154
Author(s):  
Yusmedi Nurfaizal ◽  
Toni Anwar
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Market Place

Kelompok Batik papringan banyak melakukan pembenahan dan perubahan, salah satunya meningkatkan produktivitas dan varian jenis kerajinan batik serta produk turunannya. Untuk meningkatkan penjualan batik pada KUB Pringmas, dilakukan adalah dengan pemasaran digital atau digital marketing pada batik Pringmas. Media digital yang di gunakan oleh batik pringmas untuk media pemasaran dengan memanfaatkan Instagram sedangkan batik pringmas belum meemanfaatkan marketplace. Kendala dalam penggunaan marketplace adalah photo produk yang belum masuk kedalam kualifikasi. Tujuan pengabdian ini adalah melatih pengelola dan pengarajin batik pringmas dalam mengambil foto produk dan pengisian deskripisi. Metode yang di gunakan dengan cara ceramah dan workshop dalam pembuatan akun, foto produk dan pengisian konten dalam market place. Peserta pelatihan diberikan penjelasan tentang dasar penggunaan market place   tersebut Hasil dari pengabdian ini adalah ilmu dalam melakukan pemasaran secara digital dengan memanfaatkan media ecommerce dan social media. Sehingga di harapkan penjualan dari batrik pringmas dapat meningkat.

Project Expectation Management – A Quality Approach to Customer Satisfaction

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Karuna Devi Mishra ◽  
Dr. Sudarsanam
Keyword(s):  
Project Management ◽  
Customer Satisfaction ◽  
Project Managers ◽  
Market Place ◽  
Dynamic Approach ◽  
Project Environment ◽  
Project Governance ◽  
Expectation Management ◽  
Management Project ◽  
Quality Approach

This paper investigates the current challenges faced by the project managers in creating realistic expectations of customers in dynamic changing project environment which are created by rapid introduction of new unknowns, as they progress. One might say they are more akin to packing boxes of frogs without a cover, setting each thing right before a new challenge is faced. The difficulties posed by these projects are identified and the literature is reviewed for suitable approaches. Why do projects fail and what more is critical to the success of project? All projects are conceived with a vision to satisfy certain needs of the business. Hence, the beneficiary of these needs become key stakeholder. Appropriate participation of this key stakeholder in steering the project ensures the success of the project. Also businesses are impacted by competition and changing market place resulting in skewed expectation management. Managing expectations enhances the success of the project immensely. Now, goal of the project plays a pivotal role and hence respecting it, is an important task, in project management. Project governance is an important aspect which needs to change according to the requirements and requires a dynamic approach rather than a ‘rule book approach’.

Biosolids management integrated into national organic resource strategies in the UK

2007 ◽  
Vol 2 (4) ◽  
Author(s):  
P.J. Matthews
Keyword(s):  
Customer Service ◽  
Food Processing ◽  
Special Treatment ◽  
Market Place ◽  
Playing Field ◽  
Municipal Compost ◽  
Starting Point ◽  
Organic Resource ◽  
The Uk ◽  
Organic Resources

There are many kinds of organic byproducts. They are potentially useful, but can be wasted and thrown away. One use for many of these products is as fertilisers and soil conditioners but they are managed and regulated separately. Customers are faced with choices of services and products. Examples are biosolids, municipal composts, food processing byproducts and farm yard manures. Biosolids are perceived as being special, but part of a range of a number of wastes seeking a disposal. The target must be to establish and maintain safe, sustainable and welcome operations for the supply of all of these products. Trust is at the heart. There is nothing special about biosolids; they should not demand special treatment and should be viewed as one of a range of safe products. There must be a ‘level playing field’ for all products and then customers can choose that which is most suitable for their needs on the basis of agronomic value, customer service and financial deals available. So, for example, municipal compost and biosolids should compete in the market place on the basis of normal commercial terms, but not on the basis of differential safety or quality. It behoves everyone to co-operate in creating the starting point of equality of opportunity. The UK has established the Sustainable Organic Resources Partnership to bring together all stakeholders for all kinds of organic resources. The objective has been to create a national focus of knowledge excellence, which can provide the confidence for building public trust. The paper describes the history, role and future of SORP.

Online Retail Service Quality: Scale Development and Validation

2021 ◽  
pp. 097226292110112
Author(s):  
Biranchi Narayan Swar ◽  
Rajesh Panda
Keyword(s):  
Service Quality ◽  
Technology Acceptance ◽  
Ease Of Use ◽  
Measurement Scale ◽  
Future Research ◽  
Market Place ◽  
Online Retail ◽  
Online Retailers ◽  
Retail Service ◽  
Retail Service Quality

The growth of online retailing has created an opportunity to create a scale specifically for online retail services. At the same time, the increasing rate of internet penetration in India coupled with electronic banking and wallets has formed new market place for many online retailers. In this context, to gain competitive advantage, the online retailers should provide better service quality. Thus, the present research tries to know the various constructs of retail service quality (RSQ) in online format and develop a measurement scale. The study has borrowed the constructs from ‘Retail Service Quality’ (RSQ) and ‘Technology Acceptance Model’ (TAM). For this purpose, we collected data from 600 respondents. The scale has been confirmed and validated by using CFA. The study confirmed that online RSQ (ORSQ) scale consists of four constructs: ‘Ease of Use’, ‘Problem Solving’, ‘Policy’ and ‘Reliability’ with 18 variables. The article has concluded and validated a scale for ORSQ which can help the online retailers to design their service offering. The implications of the ORSQ scale for practitioners, as well as for future research, are discussed in this article.

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