scholarly journals Structural Relationship of Content Trait, Identification, Loyalty on Online Brand Community

2011 ◽  
Vol 11 (2) ◽  
pp. 385-396 ◽  
Author(s):  
Jong-Ho Lee ◽  
Jung-Won Ock ◽  
Dae-Hong Yun
2019 ◽  
Author(s):  
Stephanie Meek ◽  
Maria Ryan ◽  
Claire Lambert ◽  
Madeleine Ogilvie

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