Today, when determining competitive strategies, businesses should consider environmentally-sensitive approaches and Industry 4.0. The fact that the world is increasingly affected by environmental negativities leads businesses to adopt green thinking. Increasing the orientation of the businesses to green is possible with the concentrated roles of all business functions. In this study, it was determined how much of the Industrial 4.0 approach of the White Goods sector in Turkey was adopted. In addition to this, it is examined how much they integrate the approaches that aim to minimize the harm to the environment to their enterprises in order to create an effective management system. As a result, it can be said that environmental awareness has been formed in the leading enterprises of Turkey such as Arçelik and Vestel and that developments in the world have been followed and tried to be integrated in the name of Industry 4.0.