scholarly journals Maturidade em inovação sustentável e em responsabilidade social corporativa: implicações no desempenho empresarial

2020 ◽  
Vol 12 (6) ◽  
pp. 1293
Author(s):  
Edilson Bacinello ◽  
Gerson Tontini ◽  
Anete Alberton
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Performance ◽  
Strong Relationship ◽  
Structural Equations ◽  
Business Value ◽  
Competitive Advantages ◽  
Sustainable Innovation ◽  
Corporate Social ◽  
The Relationship

Sustainable Innovation is strategically associated with Corporate Social Responsibility (CSR), integrating the economic, social and environmental dimensions in a joint and integrated manner. As a way of verifying this association and its implications for business performance (BP), the models of Maturity in Sustainable Innovation (MSI) and Maturity of Corporate Social Responsibility (MCSR) allow us to identify how companies are evolving in a certain area and, from there, create business value and gain competitive advantage. Based on Resource-Based Theory, the present study examines the influence of MSI on MCSR and the mediator effect of MCSR on the relationship between MSI and BP. The analysis is based on Structural Equations Modeling, considering a sample of 58 companies based in the Amazon region, Brazil. The results indicate a strong relationship between MSI and MCSR; that MCSR positively influences BP; and that MCSR exerts a positive mediator effect on the relationship between MSI and BP. These results allow us to advance our strategy studies, providing mechanisms for managing sustainability-related practices as possible sources for analyzing value generation and promoting competitive advantages for companies.

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

scholarly journals Corporate Social Responsibility and Business Performance in Takaful Agencies: The Moderating Role of Objective Environment

2020 ◽  
Vol 12 (20) ◽  
pp. 8291
Author(s):  
Muhamad Azrin Nazri ◽  
Nor Asiah Omar ◽  
Aini Aman ◽  
Abu Hanifah Ayob ◽  
Nur Ainna Ramli
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Performance ◽  
Kuala Lumpur ◽  
Environmental Complexity ◽  
Global Industry ◽  
The World ◽  
Csr Strategy ◽  
Corporate Social ◽  
The Relationship

The previous research on the relationship between corporate social responsibility (CSR) and business performance produced mixed findings. Scholars exerted the mixed findings are largely influenced by several factors and contexts where different markets, type of companies, industries, and countries would show different results. On that basis, this study examines how the dimensions of objective environment influence the relationship between CSR dimensions and the business performance of Takaful agencies in Malaysia. Malaysia was chosen as the country because it is among the largest Takaful contributors in the world. Stakeholder and contingency theory are used to analyze the hypothetical relationship between the variables. Questionnaires were distributed to Takaful agency managers who operate their businesses in Kuala Lumpur, Putrajaya, and Selangor state. About 211 of them participated in this study. The empirical findings suggest that economic and ethical activities have a direct influence on Takaful agencies’ business performance. Further results imply that while environmental dynamism influences business performance directly, environmental complexity significantly moderates the relationship between legal, philanthropy, and business performance. This research considered only the direct effect of CSR activities and the moderating effect of environmental dimensions on business performance with only the agency managers’ perspective studied. It adds new insights to the CSR and Takaful literature by revealing the relationship between the dimensions of CSR and business performance in the Takaful context, and sheds light on how governing authorities and Takaful operators should implement the CSR strategy and activities to make the industry successful in Malaysia and around the world, as Takaful businesses are heading towards becoming a global industry.

scholarly journals The Effects on Corporate Social Responsibility by Shares and Teamwork Culture

2021 ◽  
Vol 9 (9) ◽  
pp. 171-180
Author(s):  
CHI FEN HUANG ◽  
Jer-Yan Lin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Positive Impact ◽  
Well Being ◽  
Competitive Advantages ◽  
Future Success ◽  
The Social ◽  
Corporate Social ◽  
The Relationship

Corporate social responsibility has become an international trend in order to maximize profits and attract the attention of scholars and practitioners. Therefore Engaging in corporate social responsibility may affect the company's profits and cause increased costs. The social responsibility plan should determine the most necessary strategic concerns and the creating important value. Therefore Social responsibility is the key to an enterprise's pursuit of excellence. Creating social well-being and enhancing its competitive advantage may be an important factor for the company's future success. Promoting corporate social responsibility with shares and establishing a sustainable team-oriented culture can enhance corporate competitive advantages, create social well-being, and create value to stimulate Innovative. The empirical results showed that shares and team-oriented culture have significantly positive impact on corporate social responsibility that is further positively significant to enhance employee innovation behavior. Further finding supports that environmental altruism moderates the relationship between corporate social responsibility and shares.

scholarly journals Corporate Social Responsibility as an Antecedent of Innovation, Reputation, Performance, and Competitive Success: A Multiple Mediation Analysis

2019 ◽  
Vol 11 (20) ◽  
pp. 5614 ◽  
Author(s):  
Dolores Gallardo-Vázquez ◽  
Luis Enrique Valdez-Juárez ◽  
Ángela María Castuera-Díaz
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Business Performance ◽  
Equation Modeling ◽  
Competitive Advantages ◽  
Multiple Mediation ◽  
Corporate Managers ◽  
Competitive Success ◽  
Corporate Social

Corporate social responsibility (CSR) facilitates increased innovation and enhanced reputation and business performance. Small and medium-sized enterprises are commonly acknowledged to be a driver of economic growth, so these firms’ CSR and the competitive advantages it generates are of great interest. This study examined whether corporate managers’ positive predisposition toward CSR initiatives explains their companies’ level of innovation, achieved performance, competitive success, and reputation. Structural equation modeling was used to analyze a sample of 109 companies operating in Spain’s Autonomous Community of Extremadura. The results confirm that companies generally have a favorable orientation toward CSR and this strategy’s benefits include developing and improving firms’ reputation.

How corporate social responsibility mediates the relationship between corporate governance and sustainability performance in UK: a multiple mediator analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kachouri Maali ◽  
Riguen Rakia ◽  
Mouakhar Khaireddine
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equations ◽  
Agency Conflicts ◽  
Content Type ◽  
Sustainability Performance ◽  
Mediator Analysis ◽  
Corporate Social ◽  
The Relationship

Purpose The purpose of this paper is to investigate the direct and indirect links between corporate governance and sustainability performance using corporate social responsibility. Design/methodology/approach The study is based on a sample consisting of 300 UK firms over the 2005–2017 period. This study applied structural equations models that specify both a direct and an indirect link between corporate governance and sustainability performance. Findings The authors find that corporate governance has a positive effect on sustainability performance. In addition, this study shows that corporate social responsibility fully mediates the relationship between corporate governance and sustainability performance in UK firms. Practical implications This study shows that firms are invited to engage more in sustainability performance and corporate social responsibility activities, which reduces agency conflicts between managers and shareholders. Originality/value To the authors’ knowledge, no research studies examined empirically the direct and indirect relationship between corporate governance and sustainability performance. Therefore, the main contribution of this research is to show how corporate governance effectiveness leads to higher corporate social responsibility level and sustainability performance using two analyses methods (mediator analysis and multiple mediator analysis).

EXPRESS: Synergy vs. Tradeoff: the Influence of National Philanthropic Environment and Industry on the Relationship Between R&D and Corporate Social Responsibility

2021 ◽  
pp. 1069031X2110545
Author(s):  
Arilova A. Randrianasolo ◽  
Alexey V. Semenov
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Research ◽  
Hierarchical Linear Model ◽  
Institutional Pressures ◽  
Service Firms ◽  
Competitive Advantages ◽  
Firm Capabilities ◽  
Corporate Social ◽  
The Relationship

International marketing research has demonstrated that research and development (R&D) and corporate social responsibility (CSR) are firm capabilities that can lead to competitive advantages in the international marketplace. A synergy vs. tradeoff dilemma on the R&D/CSR relationship has emerged as an important topic in the literature. The synergy approach suggests a positive link, while the tradeoff approach suggests a negative link between R&D and CSR. The authors employ the resource-, institution-, and industry-based views to clarify this dilemma by examining two moderators at the country and industry levels. The authors envision that home country national philanthropic environment (NPE) influences whether managers should take the synergy or tradeoff approach because NPE reflects the institutional pressures for firms to be more philanthropic. Further, since research finds that CSR differs between manufacturing and service firms, this industry categorization is hypothesized to moderate the effects of NPE on the R&D/CSR relationship. Estimating a hierarchical linear model with a sample of 888 firms across 15 countries, the results show that in high NPE level countries, there is an R&D/CSR synergy, and in low NPE level countries, there is a tradeoff. Furthermore, these relationships are relevant only within service rather than manufacturing industries.

scholarly journals The Effect of Technological Posture and Corporate Social Responsibility on Financial Performance Through Corporate Reputation

2018 ◽  
Vol 6 (2) ◽  
pp. 164-179 ◽  
Author(s):  
Maria Isabel González-Ramos ◽  
Mario Javier Donate ◽  
Fátima Guadamillas
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Financial Performance ◽  
Corporate Reputation ◽  
Business Performance ◽  
Structural Equations ◽  
Highly Qualified ◽  
Knowledge Based ◽  
Corporate Social ◽  
Structural Equations Model

This paper analyzes the relationship between the company’s technological posture and its Corporate Social Responsibility (CSR) commitment, as a business performance determinant. From knowledge-based and stakeholders’ theories a structural equations model of relationships was established and statistically tested through SmartPLS on a sample of 76 Spanish firms from the renewable energy sector. The results of the empirical study suggest that the most proactive companies are able to develop better relationships with stakeholders and are more committed to CSR than those firms characterized as followers or innovation last-movers. Two main reasons are offered in this paper to justify these results: (1) CSR practices help companies to retain the most highly qualified employees, which contributes to maintaining their leadership position; and (2) technological leaders tend to be more highly committed to CSR as a way of collecting valuable knowledge that can be useful to explore new opportunities by means of innovation, enabling the firm to respond more flexibly to market changes and new stakeholders’ needs as well as changes in their preferences. Moreover, CSR initiatives will contribute to the development of high-value intangible assets such as corporate reputation, which in turn will improve the firm’s financial performance.

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