Corporate Social Marketing: Message Design to Recruit Program Participants

2002 ◽  
Vol 26 (3) ◽  
pp. 188-199 ◽  
Author(s):  
David R. Black ◽  
Carolyn L. Blue ◽  
Daniel C. Coster ◽  
Lisa M Chrysler
Keyword(s):  
Social Marketing ◽  
Message Design ◽  
Corporate Social Marketing ◽  
Corporate Social

scholarly journals IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT KAI DAOP 8 SURABAYA DALAM PROGRAM RAIL CLINIC

2020 ◽  
Vol 3 (2) ◽  
pp. 194-209
Author(s):  
Sulistyo Rahayu Ningrum ◽  
Fitria Widiyani Roosinda
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Marketing ◽  
Corporate Philanthropy ◽  
Cause Related Marketing ◽  
Corporate Social Marketing ◽  
Corporate Social ◽  
Clinic Program

PT Kereta Api Indonesia (Persero) Daop 8 Surabaya melaksanakan tanggung jawab sosial terhadap lingkungan sekitarnya dalam bentuk Program Rail Clinic. Program ini merupakan implementasi corporate social responsibility perusahaan untuk  mensejahterakan masyarakatnya. Program yang didedikasikan untuk masyarakat ini dalam bentuk layanan kereta kesehatan, memberikan bantuan kepada masyarakat di araea rel kereta yang jauh dari akses kesehatan. Penelitian menggunakan  pendekatan kualitatif. Hasil penelitian mengungkapkan Program Rail Clinic dalam CSR PT KAI Daop 8 Surabaya menghasilkan beberapa aktivitas utama yang dijalankan yakni cause promotion, cause related marketing, corporate social marketing, corporate philanthropy, community valunteering dan socialy responsible bussines practice. Aktivitas Program Rail Clinic berhasil membantu masyarakat dari aspek pelayanan kesehatan Kata Kunci: Rail Clinic,CSR, PT KAI Daop 8 Surabaya

The Benefits of Corporate Social Marketing Initiatives

2018 ◽  
pp. 313-331
Author(s):  
Paul N. Bloom ◽  
Pattie Yu Hussein ◽  
Lisa R. Szykman
Keyword(s):  
Social Marketing ◽  
Corporate Social Marketing ◽  
Corporate Social

scholarly journals MARKETING SOCIAL CORPORATIVO E EMPREENDEDORISMO SOCIAL

2009 ◽  
Vol 13 (4) ◽  
pp. 72
Author(s):  
Kerla Mattiello ◽  
Francisco Giovanni David Vieira ◽  
Isolde Terezinha Santos Previdelli
Keyword(s):  
Key Words ◽  
Social Marketing ◽  
Social Entrepreneurship ◽  
Master's Degree ◽  
Research Focus ◽  
Marketing Social ◽  
Corporate Social Marketing ◽  
Master’S Degree ◽  
Corporate Social

The present study is a synthesis of the results of a study accomplished as master's degree dissertation that looked for to evidence the actions of corporate social marketing (MSC) of great Brazilian companies creators of institutes or business foundations. The study looked for to analyze and to describe the programs of MSC and if this practice can influence the initiative of undertaking institutes and business foundations. The method of research of the type survey was used and as instrument of collection of data the questionnaire. The work treats of that phenomenon still unexplored for entrepreneurship researchers and of marketing, whose magnitude can be observed through empiric evidences found in the extent of GIFE - Group Foundation, Institutes and Companies, group chosen as research focus. Key words: Corporate Social marketing. Social Entrepreneurship. Institutes. Foundations.

scholarly journals Pengaruh Corporate Social Responsibility dengan Causing Branding dan Venture Philanthropy Terhadap Profitability

2020 ◽  
Vol 18 (2) ◽  
Author(s):  
Febiana Sulasti ◽  
Sidik Bakhtiar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Marketing ◽  
Venture Philanthropy ◽  
Corporate Social Marketing ◽  
Corporate Social

Tujuan dari penelitian ini untuk mengukur pengaruh  terhadap profitabilitas. Metode pengumpulan data dengan menganalisi laporan keuangan terkait dengan Corporate Social Responbillitiy dengan Cause Branding dan Venture Phillanthrophy terhadap profitabilitas. Dalam perhitungan Corporate Social Responbillitiy dengan Cause Branding dan Venture Phillanthrophy menggunakan Fungsi sosial terhadap profitabilitas dengan menghitung dana zakat  dan Qard. Untuk CSR ber sub cause branding  menggunakan Fungsi Edukasi yaitu berupa Corporate Social Marketing (CSM). Data diambil dari laporan keuangan  tahunan 14 Bank Umum Syariah (BUS) selama 4 tahun (2015-2018). Teknik analisis yang digunakan adalah statistik deskriptif dan regresi linier berganda. Rasio Pelaksanaan Fungsi Sosial  dan Rasio Edukasi sebagai variabel independen diuji pengaruhnya terhadap Return on Asset (ROA) sebagai variabel dependen setelah sebelumnya dilakukan analisis deskriptif pada masing-masing variabel tersebut.

“Pakistan Without Waste”: Improving the Quality of Life Through Corporate Social Marketing

2021 ◽  
pp. 239-254
Author(s):  
Hina Y. Bhatti ◽  
M. Mercedes Galan-Ladero ◽  
Clementina Galera-Casquet
Keyword(s):  
Quality Of Life ◽  
Social Marketing ◽  
Corporate Social Marketing ◽  
Corporate Social
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