Visualizing the Invisible: Visual-Based Design and Efficacy in Air Quality Messaging

This study examines the effect and efficacy of visual designs for messages about poor air quality. The study utilized a 2 (message efficacy: high vs. low) × 2 (message design: visual vs. text) between-subjects experimental design, of N = 95 students from a large Western university. This experiment assessed the effects of message design and efficacy of language on students’ visual comprehension, source credibility, self-efficacy, and protective behavioral intention. Hypotheses 1 and 2 were partially supported, finding that there were some statistically significant effects for efficacy and message design on students’ comprehension and protective behavioral intention. Future work should focus on strategies for more salient air quality health communication because wildfires will continue to impact the western United States.

Promoting COVID-19 Vaccination: The Interplay of Message Framing, Psychological Uncertainty, and Public Agency as a Message Source

The study examines how framing, psychological uncertainty, and agency type influence campaign effectiveness in promoting coronavirus disease 2019 (COVID-19) vaccines. A 2 (gain vs. loss frame) × 2 (high vs. low uncertainty) × 2 (national vs. local agency) between-subjects experiment was conducted among Houston residents ( N = 382). Findings revealed that a loss frame was more effective among participants primed with high uncertainty through a thought-listing task; however, it was less persuasive under conditions of low uncertainty due to increased psychological reactance. Moreover, there was an interaction effect between uncertainty and agency type on vaccine beliefs. The study contributes to the framing literature by identifying psychological uncertainty as a moderator and provides useful suggestions for vaccine message design.

An Exploratory Factor Analysis of Brand Awareness in The Low Involvement Product on Social Media Channel

The objective of this paper was to analyse the factor of brand awareness in the low involvement product on social media channel. Samples of this research were 500 people have experience with product on social media channel. The research instrument was a questionnaire. The statistics used for data analysis were frequency, percentage, average, standard deviation and the KMO and Bartlett’s test to measure the adequacy of the data and hypothesis test. The study results indicate that brand awareness in the low involvement product on social media channel which a total of four factors were extracted from the brand awareness index scale: product quality, presenter image, message design, and media characteristic. the KMO value is 0.95, Chi-square is 12418.36, p-value is 0.00 conclude that the variables were related and suitable with factor analyzing.

Next Generation Mobile Learning: Leveraging Message Design Considerations for Learning and Accessibility

Online machine translation (OMT) tools are not exclusively designed for language learners; however, these tools are popular among them. This quantitative study investigated the perceptions and attitudes of Turkish speaking EFL learners and instructors in a university English program regarding the use of OMT tools. Two online questionnaires were administered to 462 Turkish-speaking learners and 34 instructors. The results revealed that 94% of the learner participants reported using OMT tools for their language learning studies. The learners predominantly used these tools for single-word or phrase translations. Reading and writing assignments were the main areas where the learners most frequently referenced to OMT tools. The learner participants thought the accuracy of the tools was not high, and the ethicality of using them depended on how they were used. Three-quarters of the instructor participants reported using OMT tools, and their judgements concerning the accuracy of these tools were more positive than the learners’. The results also revealed a mismatch between learners’ and instructors’ perceptions and attitudes regarding OMT tools in foreign language learning. Accordingly, the instructors often overestimated how much learners use OMT tools, while learners underestimated the instructors’ interest in them. These findings suggest policies should be developed within language learning institutions to guide students’ use of OMT tools, as well as improve the mutual understanding between students and teachers in terms of their ethicality.

“Friendly reminder: hi! It is that time again ☺”: understanding PMTCT care text message design preferences amongst pre- and post-partum women and their male partners

Background Prevention of mother-to-child HIV transmission (PMTCT) services in Kenya can be strengthened through the delivery of relevant and culturally appropriate SMS messages. Methods This study reports on the results of focus groups conducted with pre and postnatal women living with HIV (5 groups, n = 40) and their male partners (3 groups, n = 33) to elicit feedback and develop messages to support HIV+ women’s adherence to ART medication, ANC appointments and a facility-based birth. The principles of message design informed message development. Results Respondents wanted ART adherence messages that were low in verbal immediacy (ambiguous), came from an anonymous source, and were customized in timing and frequency. Unlike other studies, low message immediacy was prioritized over customization of message content. For retention, participants preferred messages with high verbal immediacy—direct appointment reminders and references to the baby—sent infrequently from a clinical source. Conclusion Overall, participants favored content that was brief, cheerful, and emotionally appealing.

Message Design Choices Don't Make Much Difference to Persuasiveness and Can't Be Counted On—Not Even When Moderating Conditions Are Specified

Persuaders face many message design choices: narrative or non-narrative format, gain-framed or loss-framed appeals, one-sided or two-sided messages, and so on. But a review of 1,149 studies of 30 such message variations reveals that, although there are statistically significant differences in persuasiveness between message forms, it doesn't make much difference to persuasiveness which option is chosen (as evidenced by small mean effect sizes, that is, small differences in persuasiveness: median mean rs of about 0.10); moreover, choosing the on-average-more-effective option does not consistently confer a persuasive advantage (as evidenced by 95% prediction intervals that include both positive and negative values). Strikingly, these results obtain even when multiple moderating conditions are specified. Implications for persuasive message research and practice are discussed.

Diction and Message Logic in the Podcast of Deddy Corbuzier in Episode "Malih, Pesan Pedas Tuk Ade Londok"

This study aims to identify diction which is related to message logic in communicating on social media. The identification is carried out based on Deddy Corbuzier’s podcast that is aired on YouTube. The analysis of diction is an interesting study when, as one of the reasons, it is related to the efforts to effectively convey messages that are beneficial to a society. This study combines the concept of diction and Message Logic Theory, particularly "message design logic." The method applied is observation on the data source in the form of a video recording with note-taking techniques by which identification, classification and data reduction could be carried out. There are two main results in this study. First, the diction includes general words consisting of graded words and abstract words, and particular words consisting of proper names and the words that have suggestive power. Second, the dominant message logic that appears in Deddy Corbuzier's podcast episode "Malih, Pesan Pedas Tuk Ade Londok” (Malih, Sharp Message for Ade Londok) is expressive logic and rhetorical logic. The implication of this research on diction and communication logic is a description of the importance of choosing the right words in public spaces. This study also recommends other researchers to do further researches by using more speech data so that public communication patterns can be mapped better.

Message Design of Printed and Digital Material to Meaningful Learning

This article reports on research a message design of printed and digital message in Learning Theory course at Universitas Negeri Padang (UNP). Survey was conducted to collect data on the utilization of instructional materials by students who ware active in the semester in January-June. The results indicated that the print instructional materials written by lecturers have started to consider the design principles message, but still needs to be improved. That principle has not been carried out for digital teaching materials. Digital teaching materials need to be developed to familiarize students studying in 21st century environments by optimizing the campus e-learning facility to be able to perform generative learning, and meaningful learning