Why and How Should I Exercise? A Content Analysis of Popular Magazines

2019 ◽  
Vol 43 (2) ◽  
pp. 349-360 ◽  
Author(s):  
Emily L. Mailey ◽  
Rebecca Gasper ◽  
Deirdre Dlugonski
Keyword(s):  
Content Analysis ◽  
Popular Magazines

Images of Elderly in Popular Magazines: A Content Analysis of "Littell's Living Age", 1845-1882

1981 ◽  
Vol 5 (2) ◽  
pp. 123 ◽  
Author(s):  
Jane Range ◽  
Maris A. Vinovskis
Keyword(s):  
Content Analysis ◽  
Popular Magazines

Food references and marketing in popular magazines for children and adolescents in New Zealand: A content analysis

Appetite ◽  
2014 ◽  
Vol 83 ◽  
pp. 75-81 ◽  
Author(s):  
Elizabeth No ◽  
Bridget Kelly ◽  
Anandita Devi ◽  
Boyd Swinburn ◽  
Stefanie Vandevijvere
Keyword(s):  
Content Analysis ◽  
New Zealand ◽  
Children And Adolescents ◽  
Popular Magazines

scholarly journals Tanning, Skin Cancer Risk, and Prevention: A Content Analysis of Eight Popular Magazines That Target Female Readers, 1997–2006

2010 ◽  
Vol 25 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Hyunyi Cho ◽  
Jennifer G. Hall ◽  
Carin Kosmoski ◽  
Rebekah L. Fox ◽  
Teresa Mastin
Keyword(s):  
Content Analysis ◽  
Skin Cancer ◽  
Cancer Risk ◽  
Skin Cancer Risk ◽  
Popular Magazines

On the Nature and Properties of Appeals Used in Direct-to-Consumer Advertising of Prescription Drugs

2000 ◽  
Vol 86 (2) ◽  
pp. 597-607 ◽  
Author(s):  
Mary Beth Pinto
Keyword(s):  
Content Analysis ◽  
Prescription Drugs ◽  
Pharmaceutical Advertising ◽  
Direct To Consumer ◽  
The Past ◽  
Emotional Appeals ◽  
Popular Magazines ◽  
Direct To Consumer Advertising

The past decade has seen a steady rise in expenditures for direct-to-consumer pharmaceutical advertising. While total revenues across all media are approaching the $1 billion dollar mark, surprisingly little is known about the effectiveness of these types of advertisements, including the appropriateness of various forms of emotional and informational appeal. A content analysis of direct-to-consumer advertising in 24 popular magazines shows that these advertisements are found in every category of magazine, the advertisements employ a mix of informational and emotional appeals, all types of emotional appeals are used, and to date, the type of appeal (emotional and/or informational) tends not to be based on the type of drug advertised. Implications of this content analysis are considered and directions for research on appeals used in direct-to-consumer advertising are suggested.

A Content Analysis of Cognitive Health Promotion in Popular Magazines

2011 ◽  
Vol 73 (3) ◽  
pp. 253-281 ◽  
Author(s):  
Daniela B. Friedman ◽  
Sarah B. Laditka ◽  
James N. Laditka ◽  
Anna E. Price
Keyword(s):  
Health Promotion ◽  
Content Analysis ◽  
Cognitive Health ◽  
Popular Magazines

American and Soviet Themes and Values: A Content Analysis of Pictures in Popular Magazines

1956 ◽  
Vol 20 (1, Special Issue on Studies in Political Communication) ◽  
pp. 314 ◽  
Author(s):  
Ivor Wayne
Keyword(s):  
Content Analysis ◽  
Popular Magazines

A Content Analysis Of Childrearing Information In Popular Magazines

1983 ◽  
Vol 11 (3) ◽  
pp. 223-233 ◽  
Author(s):  
Colleen Lonergan Carlson ◽  
Sedahlia Jasper Crase
Keyword(s):  
Content Analysis ◽  
Popular Magazines

Images of Elderly in Popular Magazines: A Content Analysis of Littell’s Living Age, 1845-1882

1981 ◽  
Vol 5 (2) ◽  
pp. 123-170
Author(s):  
Jane Range ◽  
Maris A. Vinovskis
Keyword(s):  
Content Analysis ◽  
The Elderly ◽  
Older Person ◽  
Select Committee ◽  
The Public ◽  
Rich Diversity ◽  
The Media ◽  
Popular Magazines ◽  
Written Word ◽  
The Way

The portrayal of individuals in the media usually affects the way the public perceives and treats them. The negative views of the elderly in this country are often blamed on the way in which the media have depicted the aged in our society. For example, in hearings on “Age Stereotyping and Television” before the House Select Committee on Aging, Representative William S. Cohen testified: All too often, the image of the older person portrayed in the media is a cliche—the white-haired, venerable sage, whose life is uncluttered by the emotions, such as love, hate, and jealousy, that tax the rest of us, or perhaps the old fool in his dotage, a laughingstock for the Pepsi generation and those a few years removed from it. It requires little beyond modest powers of observation to determine that these cliches have little basis in fact. The elderly possess the same rich diversity that makes up every other segment of our population. What makes these myths more dangerous in the era in which we live, however, is the pervasive effect of television. With 97 percent of all households owning at least one set and nearly half that many possessing two, the ability of television to persuade and convince supercedes anything imaginable in past ages dominated by the written word [U.S. Congress, 1977: 8].

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