Influence of Supply Chain Management Practices to Branding In Fast Moving Consumer Goods Industry in Kenya A Case Study of Thika Small and Medium Enterprises

Author(s):  
Wangungu J. ◽  
Dr. Robert Gichira
2017 ◽  
Vol 10 (6) ◽  
pp. 19
Author(s):  
Anthony Vaz ◽  
Shaheen Mansori

In a bid to maximize corporate profits, many multi-national corporations and even small medium enterprises create many products and place them on shelves at hypermarkets or supermarkets. We can observe an abundance of stock keeping units on shelves as well as observe a variety of such finished goods held by various fast moving consumer goods industries in the home appliance, beverage, canned food, clothes, soft-drinks, cordials and  confectionery product ranges, just to name a few. From supplier, manufacturer, distributor, wholesaler and retailer, it appears that there is a constant flow of new products and stock keeping units held for these fast moving consumer goods. We can say that we humans are a rather wasteful species because a large proportion of products become obsolete or slow moving over time and organizations push products into the marketplace to gain competitive advantage and optimize profits. Hence, there is need to address this issue in the field of Supply Chain Management because resources on this planet are limited and we humans live in a very fragile planet. Yet, as population grows, we humans have become used to this over-abundance even though the resources within this planet are becoming more and more scarce. Consumption levels have increased with population growth and with capitalist thinking, virtually anybody can develop businesses that will create products to meet human needs. In the field of Supply Chain Management, managers set polices on when to order and how much to order and the average inventory that results from these inventory replenishment policies become targets. This paper attempts to compare target days of inventory with actual days of inventory held in warehouses for a single organization with many warehouses/ stock keeping units, in an attempt to understand further approaches that can be used to improve inventory waste within supply chains.


2018 ◽  
Vol 10 (4(J)) ◽  
pp. 213-220
Author(s):  
Gabriel Oyebanjo OGUNLELA

A move towards integrated supply chain management (ISCM) in the various manufacturing industries, with the integration of the different associated processes involved, is gaining prominence as a tool for achieving competitive advantage over rival companies. Various studies have been carried out on ISCM globally, with possible problems affecting competitiveness and effective customer service identified as nonintegration, ranging from internal processes to suppliers. This paper reviewed literature on the application of ISCM in the Fast Moving Consumer Goods (FMCG) Manufacturing industry in Nigeria. This involved collecting, sorting, grouping and analysing of available papers to identify strengths and weaknesses and suggest the direction for future research. The review shows that, although some research has been conducted onISCM in the manufacturing industry, little has been done in the FMCG manufacturing industry globally, and in particular, ISCM is still in the initial stages of adoption in Nigeria. The aim of this review is to unearth the extent of application and implementation of ISCM in the FMCG industry in Nigeria, and advise on the status of ISCM and problems confronting its implementation and use. This paper posits that, based on the reviewed literature, there is a need for the FMCG manufacturing industry in Nigeria to implement ISCM, considering its importance as iterated by both academics and business managers. This review was carried out focusing on literature relating to ISCM in the FMCG Manufacturing industry and does not cover the entire manufacturing industry.  


Author(s):  
Louis R. Epoh ◽  
Chengedzai Mafini

Background: For South African small and medium enterprises (SMEs) to gain and maintain competitive advantages and succeed, they have to change their practices and adapt their strategies to the dynamic environment of today. A better understanding and application of green supply chain management practices by SMEs could enable such enterprises to improve their performance and succeed in their operations.Objectives: This study aimed to analyse the relationship between green supply chain management, environmental performance and supply chain performance in South African SMEs.Method: A conceptual model was proposed and subjected to empirical verification using data collected from SMEs based in Gauteng province. The structural equation modelling procedure was used to test hypotheses in the proposed relationships in SMEs within different industries.Results: The results of the study indicated mixed outcomes. No relationships were found between environmental performance and two green supply chain dimensions, namely green purchasing and eco-design. However, the remaining dimensions of green supply chain management, namely reverse logistics and legislation and regulation, positively and significantly predicted environmental performance. In turn, environmental performance positively and significantly predicted supply chain performance.Conclusion: Integrating green supply chain management practices, especially reverse logistics and adherence to legislation and regulation into the SME business strategy, leads to the improvement of environmental and overall supply chain performance.


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