scholarly journals Marketing turístico y fiestas locales: estudio de caso de Las Fallas de Valencia

2020 ◽  
pp. 363-380
Author(s):  
Iris Ruiz Feo
Keyword(s):  
Cultural Heritage ◽  
Marketing Strategies ◽  
Intangible Cultural Heritage ◽  
Tourist Destination ◽  
Estudio De Caso

El artículo pretende mostrar la necesidad de emplear estrategias de marketing turístico en la oferta de la Fiesta de las Fallas que tienen lugar en Valencia (España), declaradas Patrimonio Cultural Inmaterial de la Humanidad en 2016. Se desarrolla la teoría acerca de esta herramienta, argumentando las características y capacidades del evento y fundamentando su importancia como pieza clave en el desarrollo del turismo cultural valenciano. Los datos recogidos y las entrevistas abiertas realizadas manifiestan que la Fiesta de las Fallas debe considerarse un producto turístico y emplear estrategias que muestren la autenticidad y singularidad de Valencia como destino turístico. The article aims is to show the need to apply tourist marketing strategies on The Fallas Festival’s offer which taking place in Valencia (Spain), declared Intangible Cultural Heritage of Humanity in 2016. The theory about this tool is developed in this article, arguing the festival’s characteristics and capabilities and substantiating its importance as a cornerstone in the development of valencian cultural tourism.The data collected and the open-ended interviews indicate than The Fallas Festival should be considered a tourist product and use strategies showing the Valencia’s authenticity and singularity as a tourist destination.

scholarly journals Tourist Clusters in a Developing Country in South America: The Case of Manabì Province, Ecuador

2019 ◽  
Vol 11 (16) ◽  
pp. 4329 ◽  
Author(s):  
Cruz ◽  
Torres-Matovelle ◽  
Molina-Molina ◽  
Gálvez
Keyword(s):  
South America ◽  
Cultural Heritage ◽  
Developing Country ◽  
Natural Environment ◽  
Sustainable Management ◽  
Intangible Cultural Heritage ◽  
Tourist Destination ◽  
Natural Heritage

Societies nowadays shape their history by establishing traditions, customs, artisan expressions and, in short, the cultural heritage that represents them as a people in symbiosis with their natural environment. The present investigation analyzes the tourist phenomenon that has developed around intangible cultural heritage and natural heritage in the province of Manabí (Ecuador). Three types of visitors were identified in terms of motivation schemes; these three types were considered valid and useful for segmenting within the province of Manabí as a tourist destination. The conclusions suggest the need to conceive tourism products that improve the image of the destination and, at the same time, enable the sustainable management of the destination itself.

scholarly journals Improving the tourist destination image with intangible cultural heritage: Montenegro as a case study

Ekonomika ◽  
2015 ◽  
Vol 61 (2) ◽  
pp. 29-37
Author(s):  
Andriela Vitic-Cetkovic ◽  
Bojan Krstic ◽  
Ivona Jovanovic
Keyword(s):  
Cultural Heritage ◽  
Destination Image ◽  
Intangible Cultural Heritage ◽  
Tourist Destination

International tourism and the UNESCO category of intangible cultural heritage

2016 ◽  
Vol 10 (3) ◽  
pp. 310-322 ◽  
Author(s):  
Tomas Lopez-Guzman ◽  
Francisco Gonzalez Santa-Cruz
Keyword(s):  
Cultural Heritage ◽  
Design Methodology ◽  
Scientific Literature ◽  
Heritage Tourism ◽  
Intangible Cultural Heritage ◽  
Key Factors ◽  
Tourist Destination ◽  
Content Type ◽  
The Relationship ◽  
Practical Implications

Purpose The development of heritage tourism has experienced a great development in recent years, mostly centred in the cities that are World Heritage. This paper aims to present an analysis of the relationship between Intangible Cultural Heritage (ICH) declared by UNESCO and tourism development associated therewith. Design/methodology/approach The methodology used in this research consisted of a fieldwork to determine the socio-demographic profile and perceptions of foreign tourists participating in this intangible cultural event. Additionally, the features of this tourist destination are also analysed. Findings The main results of this research shows the high cultural level of tourist respondents, the significant economic level of travellers and the perceptions of heritage tourists in participation in the Festival. Research limitations/implications The expansion of this line of research is to include other ICH; this should contribute to the generalisation of the knowledge acquired in this subject. Practical implications The main practical implications are centred on better understanding of the key factors involved in the relation between intangible cultural heritage and tourism. Social implications This study highlights the features that a heritage tourist destination must have to create a sustainable tourism destination with a combination of culture and tourism. Originality/value Heritage, generally tangible cultural heritage, is used as a resource in the destinations. This paper analyses the relationship between intangible cultural heritage and tourism, an aspect little studied by the scientific literature.

scholarly journals LAND OF FĂGĂRAȘ – A TOP ROMANIAN TOURIST DESTINATION IN 2020

2021 ◽  
Author(s):  
Ana-Maria Bolborici ◽  
◽  
Dana Sorea ◽  
Keyword(s):  
Cultural Heritage ◽  
The Other ◽  
Intangible Cultural Heritage ◽  
Positive Trend ◽  
Tourist Destination ◽  
Important Distinction ◽  
Other Hand ◽  
Geographical Position ◽  
The One ◽  
Cultural Routes

The Land of Făgăraș is a unique location at the heart of Romania, which distinguishes itself through its historical and cultural richness, being declared the tourist destination of 2020. The Land of Făgăraș has this important distinction because its geographical position attracted a population with the vision of forming a community. The growing attractiveness for tourists is reflected in the positive trend of tourist traffic and revenue from tourism and various activities. This study will use some of the results obtained through a project called “Mapping the intangible cultural heritage in the Land of Făgăraș” which started in 2018 and ended in 2019. This study aims to present, on the one hand, the results of this project, such as intangible cultural heritage resources of strategic interest in Land of Făgăraș and thematic cultural routes in this region and, on the other hand, to give proof that this region deserved to be one of the top destinations as regards the Romanian tourism.

DEVELOPING SUSTAINABLE TOURISM MODEL ASSOCIATED WITH CONSERVED EDUCATION, UNDERSTANDING THE IDENTITY OF PHYSICAL CULTURE HERITAGE AND NON-PHYSICAL CULTURE HERITAGE, DEVELOPING LIVELIHOOD AND SUSTAINABLE MULTIDIMENSION POVERTY REDUCTION FOR ETHNIC MINORITIES OF QUANG NINH PROVINCE IN THE CONTEXT OF INDUSTRIAL REVOLUTION 4.0

2019 ◽  
Vol 8 (3) ◽  
Author(s):  
Bui Thuy Phuong
Keyword(s):  
Cultural Heritage ◽  
Ethnic Minorities ◽  
Poverty Reduction ◽  
Close Association ◽  
Sustainable Tourism ◽  
Physical Culture ◽  
Intangible Cultural Heritage ◽  
Economic Sectors ◽  
Culture Heritage ◽  
Quang Ninh

In the trend of Industry Revolution 4.0, tourism has been considered as one of the key and key economic sectors of the country and smokeless industry requires sustainable tourism development associated with the conservation and promotion of tangible and intangible cultural heritage values are becoming more and more important and urgent than ever. Author through deeply analysing the context and situation of developing a model linking sustainable tourism with preserving and promoting the specific tangible and intangible cultural heritage values of Quang Ninh province in the previous period thereby proposing a system of appropriate solutions to develop models of cultural tourism, heritage tourism, rural tourism, community tourism...in close association with specific values conservation and promotion of tangible and intangible cultural heritage, livelihood development and sustainable multidimensional poverty reduction for ethnic minorities groups in the current Industry Revolution 4.0 trend.

TELLING THE TALE, TELLING THE NATION: TIV TALES, MODERNITY AND THE (RE)CONSTRUCTION OF NIGERIAN NATIONHOOD

2016 ◽  
Vol 25 (2) ◽  
Author(s):  
James Tsaaior
Keyword(s):  
Cultural Heritage ◽  
Methodological Approach ◽  
Intangible Cultural Heritage ◽  
Cultural Process ◽  
The Social ◽  
Oral Cultures ◽  
High Literature

Scholarship negotiating African folktales and the entire folkloric tradition in Africa has always been constituted as harbouring fundamental lacks. One of these lacks is the supposed incapacity of oral cultures to produce high literature. However, it is true that folktales and other oral forms in Africa can participate actively in the social, political and cultural process. In this paper, we engage folktales told by the Tiv of central Nigeria and situate them within the dynamic of history, culture, modernity and national construction in Nigeria. The paper adopts a historicist and culturalist perspective in its interpretation of the folktales which were collected in particular Tiv communities. This methodological approach helps to crystallize the historical and cultural lineaments embedded in the people’s experiences, values and worldviews. It also constitutes a contextual background for the understanding of the folktales as they offer informed commentaries on social currents and political contingencies in Nigeria. It argues that though folktales belong to a pre-scientific and pre-industrial dispensation, they are part of the people’s intangible cultural heritage and are capable of distilling powerful statements which negotiate Nigerian modernity and postcolonial condition. The paper underscores the dynamism and functionality of folktales even in an increasingly globalised ethos.

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