scholarly journals L’effet de stimuli externes et des variables individuelles sur le traitement initial de l’information par le consommateur

2009 ◽  
Vol 58 (4) ◽  
pp. 419-442
Author(s):  
Jean-Claude Dufour ◽  
Jean-Marc Martel
Keyword(s):  
Economic Theory ◽  
Information Processing ◽  
Consumer Behavior ◽  
Utility Function ◽  
Production Function ◽  
Decision Process ◽  
Consumer Information ◽  
Consumption Function ◽  
Classical Economic ◽  
Efficient Consumption

Abstract The neo-classical economic theory of the consumer behavior defines a utility function in terms of a global number of characteristics a product process or the result of several purchase activities. Every consumer can be in the context of aninefficient consumption function if the choice of the product bought doesn't fit with the state of preferences for the characteristics of this product. Thus, an efficient consumption function requires an adequate level of information that the mechanics of the market performance doesn't guarantee as well as for the consumption function as for the production function. In this paper, the consumer information processing limit is exposed showing an important gap between the preferred and memorized information by the consumer during the decision process. The concept of pre-processed information proposed could possibly improve the efficiency of the consumption function.

scholarly journals Consumption Function in Islamic Economics

2021 ◽  
Vol 1 (2) ◽  
pp. 133-136
Author(s):  
Syed Iqbal Mahdi
Keyword(s):  
Economic Theory ◽  
Consumer Behavior ◽  
Modern Theory ◽  
Consumption Function ◽  
Modern Economic ◽  
Material Benefits ◽  
Logical Errors

M. Fahim Khan, “Macro Consumption Function in an IslamicFramework,” Journal of Research in Islamic Economics (JRIE), Vol. 1,No. 2, Winter 1404/1984, pp. 1-24.Prof. M. Fahim Khan’s paper suffers from a number of deficiencieswhich may be grouped under the following categories:1. Inaccuracies in the description of positions relating to modernsecular economics.2. Questionable interpretation of Islamic positions.3. Technical and logical errors in model construction.I shall take up these points in turn.To begin with, Prof. Khan’s description of the premises of moderneconomic theory of consumer behavior and its subsequent critique isinaccurate. According to him, “Modern economic theory studiesconsumer behavior under the following premises: i) It is assumed that aconsumer will decide what to consume and how much to consume only togain the material benefits and satisfaction. ii) It is generally assumedthat all his consumption is geared to satisfy his own needs. He is notbothered to satisfy anyone else’s needs. iii) It is assumed that a consumerbehaves rationally. This among other things, means:(a) the consumer will neither be a miser nor an unnecesssry spendthrift.(b) he will not hoard his wealth.” (p. 2)Modern economic theory of consumer behavior do&e not assume any ofthe said premises given by Prof. Khan. What modern theory msumes isthat a consumer with given income allocates his spending on differentgoods and services in such a way that he maximizes his utility orsatisfaction. According to modern theory, it does not matter whether aconsumer is a miser, spendthrift or a hoarder. Also it does not matter ...

scholarly journals Une idéologie incarnée. Les marques identitaires et le discours marketing les sous-tendant

2017 ◽  
Vol 23 (45) ◽  
pp. 161
Author(s):  
Alexandre Coutant
Keyword(s):  
Economic Theory ◽  
Brand Equity ◽  
Communication Strategies ◽  
Comprehensive Approach ◽  
Theoretical Justification ◽  
Classical Economic

Marketers as advertising executives have long been concerned by brand equity. Nevertheless, classical economic theory used to undervalue its importance in the marketplace, as brand could hardly fit the positivist epistemology it was relying on. Recent research arguing for a more comprehensive approach of consumption gave a new credibility to brands. Thus, the value of some of their intangible dimensions have been admitted enough to justify new kinds of communication strategies which are relying on brands’ identity strength. These socalled “identity brands” are supposed to operate as models for consumers. This paper is dealing with the theoretical justification of this strategy and the assumed reasons why consumers should have a taste for these kinds of brands.

An ethnographic analysis of consumer information processing and decision-making at farmers’ markets

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Benjamin Garner
Keyword(s):  
Information Processing ◽  
Local Food ◽  
Survey Methods ◽  
Consumer Information ◽  
Farmers Markets ◽  
Ethnographic Methods ◽  
Process Information ◽  
Farmers Market ◽  
Content Type ◽  
Marketing Messages

Purpose Farmers’ markets have grown rapidly in recent years and at the same time consumers increasingly desire to eat healthfully and sustainably. This research aims to analyze the way consumers process information regarding local food claims such as sustainability and organics when shopping for local foods at farmers’ markets. Design/methodology/approach This research uses ethnographic methods that included interviews with 36 participants, more than 100 hours of participant observation and prolonged engagement over a two and half-year period. Findings The findings indicate that there are two dominant types of consumers at the farmers’ market, hedonistic and utilitarian consumers. Hedonistic consumers rely on heuristic cues such as aesthetics, their relationship with the farmer and other peripheral sources of information when making purchase decisions. Utilitarian consumers, by contrast, carefully analyze marketing messages using central route cues and tend to be more conscious of their purchase choices. Practical implications This study will help farmers more effectively position their marketing messages and help consumers be aware how they process information in this space. Originality/value Unlike previous studies of consumer behavior at farmers’ markets that primarily use survey methods, this study uses observational and ethnographic methods to capture in situ interactions in this complex buying context. Further, while much work has been done on broad concepts of local food and organic preferences, this study provides a more in-depth look at consumer information processing in the farmers’ market space that reflects a mixture of organic and non-organic food.

Understanding the Reasons for Gender Difference in Online Information Processing of Consumers

2019 ◽  
pp. 230-252
Author(s):  
Ceyda Tanrikulu
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Consumer Behavior ◽  
Gender Difference ◽  
Theoretical Perspective ◽  
Future Research ◽  
Online Information ◽  
Strategic Decisions ◽  
Online Consumer Behavior ◽  
Online Consumer

This chapter aims to provide proposals about understanding the gender difference in online information processing that have been developed based on the theories and the findings of the current research. Major findings in the literature indicate the gender difference in online information processing. This chapter can be used to help gain insight about the online consumer behavior based on gender approach by presenting theoretical perspective, providing basis for future research, enrich the understanding about gender differences in online information processing, and to give suggestion for implications requiring strategic decisions.

Product Line Stakeholder Preference Elicitation via Decision Processes

2014 ◽  
Vol 5 (4) ◽  
pp. 35-51 ◽  
Author(s):  
Mahdi Bashari ◽  
Mahdi Noorian ◽  
Ebrahim Bagheri
Keyword(s):  
Utility Function ◽  
Decision Process ◽  
Optimal Strategy ◽  
Process Model ◽  
Product Line ◽  
Product Configuration ◽  
Quality Properties ◽  
Utility Elicitation ◽  
Decision Points ◽  
Elicitation Process

In the software product line configuration process, certain features are selected based on the stakeholders' needs and preferences regarding the available functional and quality properties. This book chapter presents how a product configuration can be modeled as a decision process and how an optimal strategy representing the stakeholders' desirable configuration can be found. In the decision process model of product configuration, the product is configured by making decisions at a number of decision points. The decisions at each of these decision points contribute to functional and quality attributes of the final product. In order to find an optimal strategy for the decision process, a utility-based approach can be adopted, through which, the strategy with the highest utility is selected as the optimal strategy. In order to define utility for each strategy, a multi-attribute utility function is defined over functional and quality properties of a configured product and a utility elicitation process is then introduced for finding this utility function. The utility elicitation process works based on asking gamble queries over functional and quality requirement from the stakeholder. Using this utility function, the optimal strategy and therefore optimal product configuration is determined.

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