Foodscape and Customer’s Future Behavioral Intentions in Casual Dining Restaurant

2013 ◽  
pp. 94-97 ◽  
Author(s):  
Suria Sulaiman ◽  
Mahmod Sabri Haron
Keyword(s):  
Behavioral Intentions ◽  
Casual Dining ◽  
Casual Dining Restaurant

I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back

2018 ◽  
Vol 27 (6) ◽  
pp. 599-614 ◽  
Author(s):  
Jennifer A. Espinosa ◽  
David J. Ortinau ◽  
Nina Krey ◽  
Lisa Monahan
Keyword(s):  
Behavioral Intentions ◽  
Brand Image ◽  
Research Approach ◽  
Two Phase ◽  
Content Type ◽  
Casual Dining ◽  
Casual Dining Restaurant ◽  
Revisit Intentions ◽  
The Relationship ◽  
Depth Interviews

Purpose The purpose of this paper is to study how repeat customers utilize their established overall restaurant brand image (ORBI), overall restaurant loyalty, satisfaction and behavioral intentions (revisit, recommend) to reengage with a casual-dining restaurant brand. Design/methodology/approach The study design consists of a mixed-methods, two-phase research approach that includes both qualitative and quantitative data. First, focus groups and in-depth interviews with adult customers reveal preliminary insights on restaurant dining patterns and familiarity with franchised casual dining restaurants. Second, an online self-administered survey tests the influence of ORBI on repeat customers’ overall restaurant loyalty, satisfaction and behavioral intentions. Findings For repeat customers, ORBI positively predicts loyalty and satisfaction. Loyalty and satisfaction mediate the relationship between ORBI and intentions to recommend, while loyalty alone mediates the relationship between ORBI and intentions to revisit a casual dining restaurant. Practical implications Managers looking to stimulate recommendation intentions can increase ORBI, loyalty or satisfaction among repeat customers; or choose some combination of these three predictors. To improve revisit intentions, managers should first increase loyalty, followed by ORBI. Importantly, management needs to tailor information given to repeat customers differently than other customers. Originality/value This paper provides a first conceptualization of how both loyalty and satisfaction jointly mediate the relationships between ORBI and two behavioral intentions (revisit, recommend). The results show that loyalty plays a significant role in these predictive relationships and is more important than satisfaction for enhancing intentions to revisit a restaurant.

Multi‐unit management key success factors in the casual dining restaurant industry

2007 ◽  
Vol 19 (7) ◽  
pp. 524-536 ◽  
Author(s):  
Robin B. DiPietro ◽  
Kevin S. Murphy ◽  
Manuel Rivera ◽  
Christopher C. Muller
Keyword(s):  
Success Factors ◽  
Restaurant Industry ◽  
Key Success Factors ◽  
Unit Management ◽  
Casual Dining ◽  
Casual Dining Restaurant

Effectiveness of social media marketing on enhancing performance: Evidence from a casual-dining restaurant setting

2019 ◽  
pp. 135481661986780 ◽  
Author(s):  
Jun (Justin) Li ◽  
Woo Gon Kim ◽  
Hyung Min Choi
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Restaurant Industry ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Casual Dining ◽  
Social Media Engagement ◽  
Casual Dining Restaurant ◽  
Marketing Budget

Social media sites serve as lead generators for achieving marketing communication and raising brand awareness for casual-dining restaurant firms. This study attempts to measure social media engagement across different social networking sites (SNSs) and promotional activities for the casual-dining restaurant industry. This study also explores the influence of the dimensionality of social media engagement on the performance of casual-dining restaurants. The findings show that the metrics of social media engagement are different across channels and promotional activities. The results also reveal that these metrics have significant positive impacts on casual-dining restaurant performance. Pragmatically, the findings provide an assessment that enables casual-dining restaurant marketers to select the most effective SNSs and implement the most appropriate promotional activities, given the limited marketing budget of small and medium-sized casual-dining restaurants.

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