The Effect of Semi-permanent Makeup and Makeup on Female Body Image and Social Anxiety

The purpose of this study is to understand the objectification theory of semi-permanent makeup, which is used to generate and receive the dependence of MBSRQ-AS, Social Anxiety Scale (SIAS), Time Value with MBSRQ-AS and SIAS. The researcher used questionnaires to invite female college students and members of the public to answer. 234 valid questionnaires were taken. In the research, it can be seen that women with semi-permanent makeup on their faces save time for makeup every morning and improve semi-permanent makeup. Improve the self-confidence of body image (MBSRQ-AS), reduce social anxiety and improve time management. The results of this research provide objective and relevant information for our women when facing semi-permanent makeup, and confirm that semi-permanent makeup is a good first step for women's body, mind, and soul.

Expected Competencies of Construction Management Graduates Working in China

Construction manager competencies in today's construction industry are the key factors of project success. Compared to traditional roles, they are faced with a situation showing a gradual shift in their roles and functions especially projects nowadays are encountering more and more complicated issues during construction phase and the increasing complexity of projects poses huge demand for construction managers possessing competencies capable to adapt to this changing industry environment by their knowledge and skills gained through training especially during their early years of construction management education received in polytechnics or universities. Such kind of training builds the foundations for construction managers enabling to develop further a way to adapt to the escalating expectations of the clients and more important related to the development of leadership, management and problem-solving skills construction organisations are looking for. This paper aim to evaluate the expected competencies of construction management graduates in China focusing on the development of construction manager during their early training and how the education institutes can make sure their curriculums capable to prepare learners for the changing needs of construction industry in China. The result of this study is to provide a theoretical basis for the excellent construction management curriculum design, thus encouraging education institutes to adopt industry-oriented approach to deal with ever-changing construction industry.

Characteristics of Invisible Discrimination and Diversity in Students of a Public University

This article has to relate invisible discrimination with diversity in students in university classrooms, whose variable is invisible in nature, with tendencies to distort objective reality, thus causing discriminated young people to have socio-emotional instability in their lives. Quantitative, descriptive correlational study and due to the sensitivity of the subject, a non-probabilistic sample was taken for convenience of 290 students from the different academic programs; The data collection instrument was a questionnaire, the results were found using Pearson's Correlation Coefficient, which indicates that there is a partial relationship between diversity and invisible discrimination (p = 0.45).

Digital Transformation in Marketing through a Customer Knowledge Management Approach for Startups and SMEs: An EdTech Startup Case Study

Technologies are transforming marketing organizations; and exploiting the full potential of this transformation is one of the key challenges for startups and Small and Medium Enterprises (SMEs) requiring a holistic management approach towards Knowledge Management (KM) in the digital context. This paper addresses a central question from a resource-based perspective: how startups and SMEs with inadequate capabilities and limited resources drive digital transformation in marketing? Customer Knowledge Management (CKM) which integrates approaches from Knowledge Management and Customer Relationship Management (CRM) can play an important role towards this goal. This paper examines the evolving role of data sciences in relation to marketing for effective Customer Knowledge Management in startups and SMEs. Adopting a case study methodology in EdTech startup based in Egypt, this paper suggests technological tools that help startups and SMEs with limited resources and capabilities take advantage of data sciences in relation to marketing and extract valuable customer knowledge to improve CRM effectiveness. The case study also sheds some light on the relevant organizational factors that could help such organizations align the CRM business processes with IT infrastructure. This research provides some guidance, from an organizational perspective, to startups and SMEs in their digital transformation in marketing.

Effect of Articulation Reflective Approach on Learning Outcomes Retelling the Fable Contents to Singkawang Junior High School Student

The background of this research is that learning that takes place is monotonous and conventional, students are still not used to using Indonesian properly and correctly. Students prefer silence and tend to be passive when learning takes place. The achievement of learning Indonesian is still not optimal. Students who exceed the minimum completeness criteria (KKM) set by the school are still far from what is expected. In this study, researchers used experimental research. Data collection tools used in this study were tests and observation guidelines. From the results of the data collection tools used, the researchers concluded: 1) There is a difference in the ability to retell the contents of the fable between the class that applies the reflective articulation approach and the class that applies direct learning to class VII students of SMP Negeri 5 Singkawang, namely the experimental group obtained scores of 84 and 78 control group. 2) The effect of the articulation reflective approach on the learning outcomes of retelling the contents of the fable in class VII students of SMP Negeri 5 Singkawang. Based on the Pearson value between the score to retell the contents of the fable and the ability value of 0.50. 3) The implementation of the articulation reflective approach to the learning outcomes of retelling the contents of the fable to the seventh grade students of SMP Negeri 5 Singkawang. The results of the implementation of the average score obtained were 95.3 for the first meeting and 100 for the second meeting in the high or very good category.

Innovative Digital Guerrilla Marketing

Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off the beaten track to consciously seek new, unconventional, previously disregarded, possibly even frown-upon possibilities for the deployment of tools. Digital marketing tools such as social media provide new ways and promising opportunities for innovative guerrilla marketing. This article provides an overview of innovative digital guerrilla marketing. It describes and structures guerrilla marketing in a novel form and shows illustrating examples as well as developmental trends.

Analyzing the Relationship between Citizen Report and Local Crime Occurrence Tendency Using Broken Windows Theory

Municipalities are required to prioritize and solve local problems effectively under human and financial constraints. Preventing local crime is an important challenge among them. One of the major theories of crime prevention is the “broken windows theory,” which states that if a minor crime or a rule infringement is left unaddressed, it may lead to more serious crimes. This theory affected police administrations in some areas, but it was not widely accepted due to problems such as difficulty in verifying its validity and identifying effective measures. There is a possibility that these limitations can be overcome by using data obtained from the citizen report system, which was introduced in municipalities in recent years. This study examines the relationship between local problems and local crimes based on the broken windows theory using citizen report data.

Development of a Constructivist and Connectivist Learning Model for Undergraduates Involving Cloud Technology in Order to Promote the Creation of Innovative Education

The objectives of this research are as follows: 1) to analyze the constructivist and connectivist framework involving cloud technology; 2) to develop a constructivist and connectivist learning model involving cloud technology; and 3) to evaluate the constructivist and connectivist learning model involving cloud technology for undergraduates as a means of promoting innovative education. The samples consisted of 7 experts in the design of learning models and in the use of information technology and communications who were chosen by purposive sampling and who had at least 5 years’ relevant experience. The data were analyzed by mean and standard deviation. The evaluation results revealed that the constructivist and connectivist learning model involving cloud technology for undergraduates as a means of promoting innovative education was at the highest level of overall feasibility (x = 4.68, S.D. = 0.47). The implication of this study points out the feasibility of learning model to allow promotion of learning environment to encourage educational innovation and the development of innovation skills on the part of the students.