The transformation process led to the decay of the rural territories. The key task for solving their socio-economic problems is to promote entrepreneurship based on promoting the development of the innovation component. The aim of the research is to develop the set of measures on promoting innovation component of the local business development in rural areas. The scientific methods, used in this research, are: system analysis, synthesis, scientific abstraction, monographic method, SWOT analysis, planning and organizational methods. The key issues are identified in the article, which impede the innovative development of entrepreneurship in rural areas of Ukraine. A set of priority actions are drawn up within the state economic policy and the organizational and economic instruments at the level of economic entities towards promoting innovation component of the local business development in rural areas.
Cultural Issues and ‘Mofij’ in Local Business Development: Pragmatic Perspective
