A Study on Sample Size Determination in Survey Research

Author(s):  
Anokye M. Adam
Author(s):  
Anokye M. Adam

Obtaining a representative sample size remains critical to survey researchers because of its implication for cost, time and precision of the sample estimate. However, the difficulty of obtaining a good estimate of population variance coupled with insufficient skills in sampling theory impede the researchers’ ability to obtain an optimum sample in survey research. This paper proposes an adjustment to the margin of error in Yamane’s (1967) formula to make it applicable for use in determining optimum sample size for both continuous and categorical variables at all levels of confidence. A minimum sample size determination table is developed for use by researchers based on the adjusted formula developed in this paper.


2020 ◽  
Vol 4 (2) ◽  
pp. i-xx ◽  
Author(s):  
Mumtaz Ali Memon ◽  
Hiram Ting ◽  
Jun-Hwa Cheah ◽  
Ramayah Thurasamy ◽  
Francis Chuah ◽  
...  

Determining an appropriate sample size is vital in drawing realistic conclusions from research findings. Although there are several widely adopted rules of thumb to calculate sample size, researchers remain unclear about which one to consider when determining sample size in their respective studies. ‘How large should the sample be?’ is one the most frequently asked questions in survey research. The objective of this editorial is three-fold. First, we discuss the factors that influence sample size decisions. Second, we review existing rules of thumb related to the calculation of sample size. Third, we present the guidelines to perform power analysis using the G*Power programme. There is, however, a caveat: we urge researchers not to blindly follow these rules. Such rules or guidelines should be understood in their specific contexts and under the conditions in which they were prescribed. We hope that this editorial does not only provide researchers a fundamental understanding of sample size and its associated issues, but also facilitates their consideration of sample size determination in their own studies.


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