scholarly journals The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising

2015 ◽  
Vol 24 (2-3) ◽  
pp. 086-106
Author(s):  
Juliana Blasche ◽  
Paul Edwin Ketelaar
Keyword(s):  
Green Advertising ◽  
Celebrity Endorsers

Celebrity Endorsers’ Expertise and Perceptions of Attractiveness, Likability, and Familiarity

1987 ◽  
Vol 60 (3_part_2) ◽  
pp. 1307-1309
Author(s):  
Thomas A. Buhr ◽  
Terry L. Simpson ◽  
Burt Pryor
Keyword(s):  
Person Perception ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

The authors measured the effects of celebrity endorser expertise on ratings of endorser attractiveness, likability, and familiarity. The expert condition yielded significantly more positive ratings than the inexpert condition for all three person-perception judgments.

The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

2021 ◽  
pp. 1-29
Author(s):  
Diego Gómez-Carmona ◽  
Francisco Muñoz-Leiva ◽  
Francisco Liébana-Cabanillas ◽  
Ana Nieto-Ruiz ◽  
Myriam Martínez-Fiestas ◽  
...  
Keyword(s):  
Eye Tracking ◽  
Regulatory Focus ◽  
Message Framing ◽  
Advertising Effectiveness ◽  
Green Advertising

Environmental threat appeals in green advertising

2014 ◽  
Vol 33 (4) ◽  
pp. 741-765 ◽  
Author(s):  
Patrick Hartmann ◽  
Vanessa Apaolaza ◽  
Clare D’Souza ◽  
Jose M. Barrutia ◽  
Carmen Echebarria
Keyword(s):  
Green Advertising ◽  
Environmental Threat ◽  
Threat Appeals

The vampire effect: When do celebrity endorsers harm brand recall?

2015 ◽  
Vol 32 (2) ◽  
pp. 155-163 ◽  
Author(s):  
Carsten Erfgen ◽  
Sebastian Zenker ◽  
Henrik Sattler
Keyword(s):  
Brand Recall ◽  
Celebrity Endorsers

scholarly journals Morality matters? Consumer identification with celebrity endorsers in China

2017 ◽  
Vol 16 (4-5) ◽  
pp. 272-289 ◽  
Author(s):  
Felix Martin ◽  
Fu Tao-Peng
Keyword(s):  
Celebrity Endorsers
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