Journal of Euromarketing
Latest Publications

TOTAL DOCUMENTS

525

(FIVE YEARS 0)

H-INDEX

21

(FIVE YEARS 0)

Published By Imda Press

1528-6967, 1049-6483

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Price Discount Depth Effect on Perceived Value of Hedonic and Utilitarian Services: A Congruity Theory Approach

Journal of Euromarketing ◽

10.9768/0024.04.201 ◽

2015 ◽

Vol 24 (4) ◽

pp. 201-223

Author(s):

Kalender Ozcan Atilgan ◽

Ali Kara

Keyword(s):

Perceived Value ◽

Theory Approach ◽

Price Discount ◽

Depth Effect ◽

Congruity Theory

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The Internationalization of Polish Firms: An Empirical Investigation of the M-P Relationship

Journal of Euromarketing ◽

10.9768/0024.04.177 ◽

2015 ◽

Vol 24 (4) ◽

pp. 177-200

Author(s):

Grzegorz Karasiewicz ◽

Jan Nowak

Keyword(s):

Empirical Investigation

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Do Globalization and Income Affect Consumption through Quality of Life? An Exploration in Emerging Markets

Journal of Euromarketing ◽

10.9768/0024.04.224 ◽

2015 ◽

Vol 24 (4) ◽

pp. 224-240

Author(s):

Abu N. M. Waheeduzzman

Keyword(s):

Quality Of Life ◽

Emerging Markets

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The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising

Journal of Euromarketing ◽

10.9768/0024.02.086 ◽

2015 ◽

Vol 24 (2-3) ◽

pp. 086-106

Author(s):

Juliana Blasche ◽

Paul Edwin Ketelaar

Keyword(s):

Green Advertising ◽

Celebrity Endorsers

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Marketing Communications Based on a Uses and Gratifications Approach: Serving the Information Interests of Stakeholders Groups

Journal of Euromarketing ◽

10.9768/0024.02-3.132 ◽

2015 ◽

Vol 24 (2-3) ◽

pp. 132-148

Author(s):

Paul Edwin Ketelaar

Keyword(s):

Uses And Gratifications ◽

Marketing Communications

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Effect of Consumer Brand Equity on Purchase Intention: Considering Socioeconomic Status and Gender as Moderating Effects

Journal of Euromarketing ◽

10.9768/0024.02-3.107 ◽

2015 ◽

Vol 24 (2-3) ◽

pp. 107-119

Author(s):

Gokhan Aydin ◽

Burc Ulengin

Keyword(s):

Socioeconomic Status ◽

Brand Equity ◽

Purchase Intention ◽

Moderating Effects ◽

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Marketing Communications Based on a Uses and Gratifications Approach: Serving the Information Interests of Stakeholders Groups

Journal of Euromarketing ◽

10.9768/0024.02.132 ◽

2015 ◽

Vol 24 (2-3) ◽

pp. 132-148

Author(s):

Paul Edwin Ketelaar

Keyword(s):

Uses And Gratifications ◽

Marketing Communications

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Competence Branding : A Strategic Differentiation Approach for Business Organizations

Journal of Euromarketing ◽

10.9768/0024.02.149 ◽

2015 ◽

Vol 24 (2-3) ◽

pp. 149-169

Author(s):

Olutayo Otubanjo ◽

Olusanmi C Amujo ◽

Lloydon B Alleyne

Keyword(s):

Business Organizations ◽

Strategic Differentiation

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Competence Branding : A Strategic Differentiation Approach for Business Organizations

Journal of Euromarketing ◽

10.9768/0024.02-3.149 ◽

2015 ◽

Vol 24 (2-3) ◽

pp. 149-169 ◽

Author(s):

Olutayo Otubanjo ◽

Olusanmi C Amujo ◽

Lloydon B Alleyne

Keyword(s):

Business Organizations ◽

Strategic Differentiation

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The Impact of Country-of-Origin and Ethnocentrism: An Experimental Study of Consumer Taste Preferences for Soft Drinks at a Cross-Cultural Level

Journal of Euromarketing ◽

10.9768/0024.02-3.120 ◽

2015 ◽

Vol 24 (2-3) ◽

pp. 120-131 ◽

Author(s):

Talha Harcar ◽

Erdener Kaynak

Keyword(s):

Experimental Study ◽

Country Of Origin ◽

Soft Drinks ◽

Cross Cultural ◽

Taste Preferences ◽

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