Effects of online service failure on customers' intentions to complain online

Dissatisfied customers are increasingly voicing complaints through social media following online service failures; therefore, it is important to clarify the motivational determinants of customers' online complaint intentions (COCI). We investigated in 3 studies the influence and interaction effects of service failure types, attributions about these failures, scope of impact of the failures, and customer inoculation on both public and private online complaint intentions. Participants were 451 college students from Hainan Province, China. The results show that service failure types, service failure attributions, scope of impact of the service failure, and customer inoculation each had distinct effects on COCI and how customers complain online, and that these factors also had interactive effects on online complaint actions. Our finding that the form of COCI can predict service failure attributes offers implications for the implementation of enterprise service recovery from a consumer perspective.

Analisa Persepsi Konsumen Atas Kualitas Pelayanan Elektronik Terhadap Niat Komplain Konsumen Massively Multiplayer Online Role-Playing Games

This study aims to determine the influence of consumer perceptions of the quality of Gravindo's electronic services to the intentions of Ragnarok Online Gravindo's consumer complaints. Methods of data analysis using multiple regression analysis. The sampling technique used in this study was nonprobability sampling, with the type of purposive sampling type judgment sampling, therefore the researchers choose respondents who had played Gravindo Ragnarok Online with the reason that the respondents knew and felt the services Gravindo provided in Gravindo's Ragnarok Online game. The number of respondents is 100 people. The results of multiple regression analysis show that from the four dimensions of electronic service quality variables (reliability, customer service, security, and web design) conducted by Gravindo, there are only three dimensions that significantly influence consumer complaint intentions, namely reliability, customer service, and security. This result also shows that Gravindo still needs to improve the quality of electronic services to be able to reduce consumer complaint intentions and be able to increase customer satisfaction going forward. Based on the results of the study, the quality of electronic services carried out by Gravindo had an effect of 78.4% on consumer complaint intentions. Keywords: Electronic Service Quality, Consumer Complaint Intentions

The effect of fellow customer on complaining behaviors: the moderating role of gender

Purpose This paper aims to examine the joint effect of the focal customer’s gender and fellow customer’s gender in influencing voice complaint intentions and intention to convey negative word of mouth (NWOM). Design/methodology/approach Participants were randomly assigned to one of the two dining conditions (same-gender fellow customer vs opposite-gender fellow customer). Their intention to voice a complaint and to spread NWOM were measured after reading a scenario describing a service failure. A 2 (focal customer gender: male vs female) × 2 (fellow customer: same gender vs opposite gender) between-subjects quasi-experimental design was conducted to test the hypotheses. Findings The results demonstrate that female customers’ voice complaint intentions were significantly higher when a fellow customer’s gender was female rather than male. In contrast, regardless of the fellow customer’s gender, no significant differences in voice complaint intentions were found among male customers. The results further indicate that voice complaint intentions mediate the impact of a fellow customer’s gender on intention to spread NWOM among female customers. However, both female and male participants show equally high levels of voice complaint intentions in the context of fine-dining restaurant. Practical implications This study broadens the understanding of customer complaining behavior and also provides insights to practitioners on how to manage customers who are in same- and mixed-gender situations. Originality/value This research extends the literature on agency–communal theory and complaining behaviors by examining the role of a fellow customer’s gender influencing the focal customer’s intentions to voice complaints and to spread NWOM.

The Influence of Religion on Grocery Shoppers' Behavioural Intentions in Mauritius Supermarkets

Objective- Based on Sheth's (1983) integrative theory of patronage preference as the central theoretical framework, this paper examines religious influences on grocery shoppers' behavioural intentions in Mauritius. Methodology/Technique- Using stratified random sampling method a 5 point-Likert scale questionnaire was administered. Data from the random sample of 409 grocery shoppers was obtained by a computer aided telephone interview. The sample consisted of 202 Hindus, 71 Muslims and 136 Catholics represent the religious proportion of the Mauritian population. Findings- Results indicate that religious commitment significantly influences store loyalty, and complaint intentions, but have no significant impact on price sensitivity. Religious affiliation was found to have an impact on complaint intentions only. Understanding how to attract more loyal customers should be an underlying strategy for store managers rather than focusing on short-term profits. Novelty- Future research should consider how religious commitment mediates self-congruity, trust, commitment and satisfaction and their influence on behavioural intentions. This research is limited as it only considers the behavioural intentions of grocery shoppers in Mauritius. These findings address the gap in the religion domain and shed light on the value of religiosity wherein the market is highly religious as a potential marketing segmentation tool when formulating marketing tactics and implementing marketing strategies. Type of Paper- Empirical Keywords- Complaint, Price, Store Loyalty, Religious Affiliation, Religious Commitment.