INFLUENCE OF FAMILY SUPPORT SERVICES ON EMPLOYEE PRODUCTIVITY: CASE OF SAFARICOM LIMITED, KENYA

Social demands in our world today and pressures from employees have posed a challenging dilemma among employers. The employers have had to adopt strategies that will meet the needs of the employers in order to make sure that they retain the best talents while at the same time provide a work life balance thus ensuring a win-win situation for all parties. Lack of providing work life balances have led to metal ill health related disease, absenteeism to deal with family issues and finally loss of best talent to the competitors especially when they have favorable work life balance practices. The study therefore sought to establish the influence of family support practices on employee productivity Safaricom limited in Kenya. The study adopted spillover theory. The study adopted a descriptive survey with target population of 4972 employees of Safaricom limited Kenya. A sample size of 370 employees of the target population was considered using stratified sampling method. Quantitative data that resulted from this process was analyzed with help of SPSS version 21 and descriptive statistics such as frequencies, mean, percentages and standard deviation. From the findings, family support services significantly influence employee productivity at r=.598 p<0.005. Additionally, the findings concur with the theoretical foundation of the study that adoption of family support services spills over to the attitude and the motivation of the employees which results to increased productivity. JEL: J10; J24