Modeling Emotive and Cognitive Origins of Consumer's Purchase Choices and Patronage Decisions

Despite the considerable role of consumers' emotive and cognitive origins in performing e-commerce transactions, a few empirical investigations systemically integrate the utilitarian and hedonic factors into the online retailing environment to uncover consumers' purchase choices and repatronage decisions. Built upon the dual-process framework and cognitive model (COG) of satisfaction decisions, this article proposes that anticipated elation (emotive factor) and trust propensity (cognitive factor) are the determinants of immersive satisfaction (emotive factors/outcome) and repatronage intention (cognitive outcome). The study further argues that the utilitarian and hedonic factors moderates the proposed relationships. A sample of 424 valid questionnaires was collected from experienced online consumers in Malaysia. Statistical analysis of the study was conducted using partial least square (PLS), which is a variance-based structural equation modeling (VB-SEM) technique, for both measurement and structural assessments. The empirical evaluation supports the structural relationships between exogenous and endogenous constructs in the online retailing environment. Additionally, utilitarian and hedonic product type moderates the proposed structural relationships, except for the relationship between anticipated elation and immersive satisfaction. The research's practical and theoretical implications are discussed.

Conceptual compression and alliterative form – a response to Harbus

Research in our time offers a welcome flood tide of investigation into how cognitively modern human beings use their basic mental operations to think and act. With luck, it will not ebb. It could become standard, in the way that calculus, once it arose, abided. This tide offers special emphasis, crucial for this issue, on the cognitive origins and operations of language and literature, and in particular on the ways in which systems of multimodal forms can be deployed to prompt for mental operation.

Visual Logic Maps (vLms)

This concluding chapter describes and analyses a concept map based, Visual Logic Maps (vLms). Essentially the vLms maps differ from the Thinking Maps discussed in the last chapter in that the Visual Logic Maps shifts its emphasis from map structure to map glyphs. In Thinking Maps it is the structure of the eight specific maps that determine how information is going to be organized and mentally process. The Visual Logic Maps reduces each of the maps to seven specific glyphs that operate as constant logical operators. In the conclusion of the chapter and the book it is argued that both the Thinking Maps and Visual Logic Maps are essentially non-verbal spatial maps that find the cognitive origins in the logical/mathematical diagrams of Venn and Euler. Unlike Venn an Euler Diagrams, however, Visual Logic and Thinking Maps are not domain specific nor mathematical in the numeric sense.