Pengaruh Periklanan Terhadap Minat Beli Kamar Di Imelda Hotel Waterpark Convention Padang

Abstrak Penelitian ini bertujuan untuk 1) mendeskripsikan periklanan, 2) mendeskripsikan minat beli, 3) menganalisis pengaruh periklanan terhadap minat beli kamar di Imelda hotel waterpark convention Padang. Jenis penelitian ini adalah kuantitatif dengan pendekatan asosiatif kausal. Rata-rata populasi dalam penelitian ini adalah tamu maupun orang yang pernah mencari informasi, mempertimbangkan untuk membeli, tertarik untuk mencoba, mengetahui produk, atau ingin memiliki produk di Imelda Hotel Waterpark convention populasi berjumlah 1.005 orang per bulan, sampel diambil dengan menggunakan teknik purposive sampling dengan jumlah 91 orang. Teknik analisis data menggunakan bantuan program komputer SPSS versi 20.00. Hasil penelitian menunjukan bahwa: 1) periklanan berada pada kategori baik (68,1%), 2) minat beli berada pada kategori baik (58,2%), 3) R Square 0.097 dengan signifikansi 0,003 artinya pengaruh variabel periklanan terhadap minat beli kamar adalah sebesar 9,7%, sedangkan 90,3% dipengaruhi oleh faktor lain. Kata Kunci: periklanan, minat beli, kamar. Abstract This study aims to 1) describe advertising, 2) describe buying interest, 3) analyze the effect of advertising on buying interest in rooms at the Imelda hotel waterpark convention Padang. This type of research is quantitative with a causal associative approach. The average population in this study are guests and people who have sought information, consider buying, are interested in trying, knowing the product, or want to have a product at the Imelda Hotel Waterpark convention population of 1,005.2 people per month, samples taken using the technique purposive sampling with a total of 91 people. The data analysis technique was using SPSS computer version 20.00. The results showed that: 1) advertising is in the good category (68.1%), 2) buying interest is in the good category (58.2%), 3) R Square 0.097 and Significance 0,003 means that the influence of advertising variables on room buying interest is 9 7%, while 90.3% is influenced by other factors.

A-15 Examining the Construct Validity of the Halstead Category Test - Computer Version: A Confirmatory Factor Analysis

Objective To examine evidence of construct validity for the Halstead Category Test – Computer Version (HCT-CV). Previous factor analyses on the HCT generally found the following structure: a Counting factor comprised of Subtests I and II; a Spatial Reasoning factor of Subtests III, IV, and VII; and a Proportional Reasoning factor of Subtests V and VI. Method Data were collected from a diagnostically heterogeneous sample of 105 adults (56 males, 49 females) referred for neuropsychological evaluation who completed the HCT-CV. The sample had an average educational attainment of 14.37 years (SD = 2.98 years) and an average age of 62.30 years (SD = 17.53). The total number of errors made on each of the seven HCT subtests were computed for each participant, and these data were used to complete a regularized confirmatory factor analysis based on the identified factor structure of the HCT. Results The confirmatory factor analysis converged normally. The model fitting the HCT factor structure demonstrated excellent overall fit to the HCT-CV data: χ2(11) = 12.20, p = .35; RMSEA = 0.03 (95% CI: 0.00 to 0.11); SRMR = 0.03; CFI = 1.00; TLI = 0.99. Analysis of the residuals and modification indexes further confirmed the excellent model fit. Conclusions The HCT-CV demonstrates what appears to be an unchanged factor structure to the HCT. This finding supports the computerized version construct validity as being seemingly unchanged from that of the slide projector version. This model fit may be viewed as promising for the comparability between the original version and the computerized version.

EVALUATION OF WILL EFFORTS AND ENDURANCE WITH THE HELP OF COMPUTER MOTOR TEST

A modification of the motor technique - the tapping test - is offered in its computer version for evaluation of volitional efforts and endurance. The study includes two series. The first series is designated as "background" and involves the performance of motor tasks. The second series is called "load" and includes, in addition to performing the main motor work, also a task with the score. The performance of the score is a factor that worsens the implementation of motor work. There is no time limit for presenting individual series. The end of the experiment is considered to be the test subject's refusal to perform the tasks in each series. The following quantitative indicators are registered: 1) the number of keystrokes on the monitor for equal periods of time (10 seconds); 2) the total time of series execution. According to the first indicator, the intensity of volitional efforts is estimated, and the second - the endurance of the subject. Two volitional types of person are distinguished: strong and enduring. The fields of application of the technique are discussed.

The Use of a Computer Display Exaggerates the Connection Between Education and Approximate Number Ability in Remote Populations

Piazza et al. reported a strong correlation between education and approximate number sense (ANS) acuity in a remote Amazonian population, suggesting that symbolic and nonsymbolic numerical thinking mutually enhance one another over in mathematics instruction. But Piazza et al. ran their task using a computer display, which may have exaggerated the connection between the two tasks, because participants with greater education (and hence better exact numerical abilities) may have been more comfortable with the task. To explore this possibility, we ran an ANS task in a remote population using two presentation methods: (a) a computer interface and (b) physical cards, within participants. If we only analyze the effect of education on ANS as measured by the computer version of the task, we replicate Piazza et al.’s finding. But importantly, the effect of education on the card version of the task is not significant, suggesting that the use of a computer display exaggerates effects. These results highlight the importance of task considerations when working with nonindustrialized cultures, especially those with low education. Furthermore, these results raise doubts about the proposal advanced by Piazza et al. that education enhances the acuity of the approximate number sense.

Abnormal Stroop-related event related potentials in patients with late onset depression in remission period

IntroductionDepression in late life follows a relapsing course and it has been related to impaired cognitive control. Information processing speed, memory and executive abilities are most frequently impaired.ObjectivesCognitive changes are difficult to confirm during depressive episode, as signs of both disorders largely overlap. Therefore, it makes more sense to assess cognition after a remission has been reached. Electrophysiology may be particularly convenient as a tool in such studies, as it can separate central cognitive processing from the motor processing.AimsThe study of cognition was focused on executive function and speed of information processing. It was measured with Stroop-related event related potentials (ERPs) and reaction times (RTs) in a modified computer version of the Stroop test which is highly sensitive to frontal functions.MethodsThirty-four patients with late-onset depression were included after they had reached remission. They were compared to twenty-four age-, gender- and education-matched healthy controls. Each participant completed a single item computer version of the Stroop task using verbal response mode. EEG and RT were simultaneously recorded.ResultsRevealed abnormal late positive Stroop-related potentials in the period of about 500–600 ms period corresponding to the latency of the so-called P300b wave.ConclusionStudy supports the view that patients with late onset depression are also cognitively impaired and that this impairment persists in the period of early remission. Using more sensitive ERP measurement of the Stroop task, we demonstrated impaired information processing at an earlier, pre-response related stage.Disclosure of interestThe authors have not supplied their declaration of competing interest.