Business models transformed by digitalization in contemporary art museums and galleries

In the 21st Century, the common features of the developing digital technol- ogy are compressed information, accelerated information management, big data, multiple interaction, personalization and uninterrupted access and convergence. These features are seen as factors that accelerate access to information, reduce some communication and cost expenses economically, speed up sales and marketing, provide visibility to institutions, and increase ideas and sharing. With the effects of digital technology Contemporary art museums and galleries have experienced digitalization processes in order to maintain their existence and achieve their goals. Digitalization is not limited to being a technical application, but it is a process that transforms contem- porary art institutions as a whole, especially in communication, institution- alism, branding, marketing, finance and sustainability. Therefore, digital technology requires to be available to institutions. Being a contemporary art institution requires being intellectually and technologically renewed in institutional, managerial and communicative terms. The mission and sustain- ability of art and art institutions should be ensured in harmony with technol- ogy. Therefore, new business models have been required in the digitalization processes in art institutions and the need for changing business models will increase as technology develops. Purpose of the study: To identify the new business models of contemporary art museums and galleries, and in parallel, the features they need in human resources, and to raise awareness on this issue. In this study, the hybrid structure of new business models needed in contemporary art institutions has been revealed as a whole. In the study, it has been revealed based on the examples and the viewpoints of authorized persons that, managerial digital strategies in contemporary art museums and galleries should contain the distinction specific to art. The main result that emerged from the interviews is the hybrid structures of the new business models needed by contemporary art museums and galleries in the digital age, blended with digital technology and the knowledge of art management.

Exploring the Experience of Contemporary Dance Practices in the Context of Global Art Choreography in the Museum Space

The purpose of the article is to examine modern projects in the field of choreography, interconnected with art museums that open doors for choreographers and together embody creative ideas. It is this creative, largely subjective, controversial dialogue between the museum and dance, accompanied by comments of art historians, choreographers, and artists, that gets its meaning in the presented material. The novelty of the study lies in assessing the main directions of choreographic activity, which can be mutually transformed so that the museum and dance function successfully in modern conditions and build a new communicative space with the audience. Through a creative analysis of the modern experience of dance practices, it is possible to discover the principles and trends that are destined to breathe new life into the museum space. The considered examples of organising a museum space with theatrical and plastic direction interacting with it clearly demonstrate that modern visual strategies, associated primarily with its interactive substance, affect the communicative and exhibition space of the museum in different ways. A choreographic performance was analysed as part of a diverse event taking place on the territory of the cultural and historical museum complex; inclusion of dance in the dynamics of the halls of the interior spaces of the museum; entry of a choreographic performance, theatrical actions into the exhibition space of expositions; the museum itself inviting artists, choreographic schools and studios to conduct regular classes and masterclasses within the walls of the museum to popularise its collections, and other examples of forms of interaction between the art of dance and the art museum.

Establishment of art museums of China: experience for Ukraine

Мета роботи – дослідити становлення та розвиток китайської академії живопису крізь історичну призму, проаналізувати її сучасні завдання. Методологія дослідження ґрунтується на використанні загальнонаукових методів: історичному, аналітичному, методі порівняння та логічному методі (оперуванні знанням і засобами його одержання, що дає змогу систематизувати нові знання, не повертаючись до емпіричних розрахунків). Наукова новизна. У роботі чи не вперше в українській історіографії та мистецтвознавчих студіях наголошено на особливостях розвитку китайської академії живопису, як важливого елемента виховання та навчання майбутніх митців Піднебесної. До того ж, указано на важливі структурні зміни у діяльності образотворчої галузі Китаю. Висновки. Упродовж Х–ХІІ ст. академія була потужним освітнім закладом із своєю ієрархією викладачів, системою навчання (яке включало також оволодіння філософією та поезією). На початку ХХ ст. китайські майстри намагалися поєднати традиційне та сучасне їм європейське мистецтво. Нині ж робота академії достатньо демократична, і китайське мистецтво повертається до вільного діалогу. Водночас академія не забуває про соціальні проекти, головним її завданням є служіння народу. У художньому академічному просторі молодим художникам доводиться оволодіти різними техніками, перш за ніж створювати власні картини. Це дає їм змогу сформувати оригінальний стиль живопису на основі вже набутих навичок і знань. Їхні витвори мистецтва повинні не імітувати старовинний живопис, але й привносити щось нове у розвиток китайської культури. Отже, китайський живопис – це сучасне мистецтво зі своєю системою, створене китайськими етнічними народами шляхом накопичення тисячолітнього досвіду. Сучасними вимогами, на які повинна реагувати академія, є подальше єднання зі світовим мистецтвом, із сучасними тенденціями та напрямами. Це дасть змогу у цілому збагатити китайську культуру. Ключові слова: КНР, музейна справа, художні музеї, становлення, сучасний стан, досвід, Україна.

Fake or Fortune? Alexander Dorner and the Weimar Reproductions Debate

Between 1929 and 1930 the Der Kreis journal hosted a debate among art historians and museum directors on how art copies were changing the museum landscape. The so-called Hamburger Faksimile-Streit constitutes a crucial moment in the Weimarian theoretical debate on the categories of copy and original, culminating a few years later in Benjamin’s well-known essay on the work of art. After examining the theses of the main participants in the debate, this article focus on the position of curator and museum director Alexander Dorner – the only one advocating for the non-superiority of originals over copies in art museums – and on his relationship with Walter Benjamin’s later theories.

Computer Network Information Security Protection Faced by Digital Art Museums Based on the Internet of Things

The development of the Internet of things provides a great opportunity for the development of all walks of life, but it also brings many risks in the process, of which the most important thing is the protection of computer network information security. Digital art museums play a great role in viewing, education, and other functions. This article is aimed at analyzing the computer network information security protection problems faced by digital art museums. Analyze the application of the digital art gallery in the computer Internet of things, and combine the different aspects involved in the two parts to carry out experimental analysis and comparison. The difference between the various subjects of the digital art gallery, such as exhibits, writers, and visitors, is to maintain the security of Internet computer information. Introduce the application. The results show that compared with that of fog computing technology and that of edge computing technology, the performance of the Internet of things is generally better, with faster data processing speed, shorter processing time, higher quality, and stronger scalability. But at the same time, it is also facing greater computer network security threats. According to statistics, 83.3% of consumers worry about its usability but people are more concerned about its safety performance. Nearly 87.5% of consumers worry about whether their information will be leaked. When cloud computing technology is applied to digital art museums, how to protect computer network information security is particularly important. Based on the traditional firewall, this paper designs a hybrid firewall, which can better solve the problem of computer network information security.

Rebranding of Ukrainian Art Museums: Design as a Cultural Strategy

The purpose of the article is to identify the features of branding campaigns of Ukrainian art museums and their impact on increasing the popularity of museum institutions; and finding out the effectiveness of design approaches in such campaigns. Research methods are based on the application of comparative, formal-stylistic, iconological analysis and deconstruction method. The novelty of the research is to analyze the branding campaigns of art museums in order to learn from their experience and effective design solutions. The article also reveals the problem of integration of the viewer into the museum environment and the attempt through design to go beyond the imposed stereotypes, to overcome the attitude to art as a field alien to the average viewer. Conclusions. As a result of the analysis of branding campaigns of iconic Ukrainian art museums we come to the conclusion about their efficiency both for separate establishments, and for all culture in general. Comparative analysis of different approaches has shown the importance of identifying the uniqueness of institutions and attempts to reflect it in the design of identity. And although today we can talk about the belated transformation of the museum environment in Ukraine, which has been shedding boring socialist-realist cloaks almost three decades after the restoration of independence, it is important to note that this process coincides with the global trend of renewal of world museums. Design is becoming a cultural strategy that aims more than changing the image: it must turn the museum into a subjective player in the cultural field, able to think not in terms of power but in terms of culture. Therefore, the rebranding of the country’s iconic art museums can be called without exaggeration one of the most important cultural achievements since the restoration of independence. This process also demonstrated the current demand for design as a cultural strategy that can establish visual bridges between art professionals and potential viewers, as well as change cultural codes, set trends and thus influence the change of image of the city and country.