scholarly journals Rebranding of Ukrainian Art Museums: Design as a Cultural Strategy

2021 ◽  
Vol 4 (2) ◽  
pp. 176-196
Author(s):  
Liliana Vezhbovska ◽  
Tetiana Osadcha

The purpose of the article is to identify the features of branding campaigns of Ukrainian art museums and their impact on increasing the popularity of museum institutions; and finding out the effectiveness of design approaches in such campaigns. Research methods are based on the application of comparative, formal-stylistic, iconological analysis and deconstruction method. The novelty of the research is to analyze the branding campaigns of art museums in order to learn from their experience and effective design solutions. The article also reveals the problem of integration of the viewer into the museum environment and the attempt through design to go beyond the imposed stereotypes, to overcome the attitude to art as a field alien to the average viewer. Conclusions. As a result of the analysis of branding campaigns of iconic Ukrainian art museums we come to the conclusion about their efficiency both for separate establishments, and for all culture in general. Comparative analysis of different approaches has shown the importance of identifying the uniqueness of institutions and attempts to reflect it in the design of identity. And although today we can talk about the belated transformation of the museum environment in Ukraine, which has been shedding boring socialist-realist cloaks almost three decades after the restoration of independence, it is important to note that this process coincides with the global trend of renewal of world museums. Design is becoming a cultural strategy that aims more than changing the image: it must turn the museum into a subjective player in the cultural field, able to think not in terms of power but in terms of culture. Therefore, the rebranding of the country’s iconic art museums can be called without exaggeration one of the most important cultural achievements since the restoration of independence. This process also demonstrated the current demand for design as a cultural strategy that can establish visual bridges between art professionals and potential viewers, as well as change cultural codes, set trends and thus influence the change of image of the city and country.

2012 ◽  
Vol 518-523 ◽  
pp. 3531-3534
Author(s):  
Zhi Yuan Li ◽  
Yang Fan Li ◽  
Feng Wang

In this study, we use questionnaires, interviews and some other research methods to investigate the implementation outcome of the household appliance ‘Old for New’ trade-in program (hereafter the trade-in program), and apply the methods of comparative analysis and stakeholder analysis to evaluate the program. This paper, taking the city of Nanjing as an example, aims to provide insights to these questions, and more significantly, to advance some practical and efficient suggestions as how to formulate a reasonable, efficient waste household appliances (hereafter WHA) recycling system in Nanjing.


2015 ◽  
Vol 2 (1) ◽  
pp. 117-145
Author(s):  
İsmail Güllü

Yarım aşırı aşan bir geçmişe sahip Almanya’ya göç olgusu beraberinde önemli bir edebi birikimi (Migrantenliteratur) de getirmiştir. Farklı adlandırmalar ile anılan bu edebi birikim, kendi içinde de farklı renkleri de barındıran bir özelliğe sahiptir. Edebi yazını besleyen en önemli kaynaklardan biri toplumdur. Yazarın içinde yaşadığı toplumsal yapı ve problemler üstü kapalı veya açık bir şekilde onun yazılarına yansımaktadır. Bu bağlamda araştırma, 50’li yaşlarında Almanya’ya giden ve ömrünün sonuna kadar orada yaşayan, birçok edebi ve düşünsel çalışması ile Türk edebiyatında önemli bir isim olan Fakir Baykurt’un “Koca Ren” ve Yüksek Fırınlar” adlı romanları ile birlikte Duisburg Üçlemesi’nin son kitabı olan “Yarım Ekmek” romanında ele aldığı konu ve roman kahramanları üzerinden din ve gelenek olgusu sosyolojik bir yaklaşımla ele alınmaktadır. Toplumcu-gerçekçi çizgide yer alan yazarın, uzun yıllar yaşadığı Türkiye’deki siyasi ve ideolojik geçmişi bu romanda kullandığı dil ve kurguladığı kahramanlarda kendini göstermektedir. Romanda Almanya’nın Duisburg şehrinde yaşayan Türklerin yeni kültürel ortamda yaşadıkları çatışma, kültürel şok, arada kalmışlık, iki kültürlülük temaları ön plandadır. Yazar romanda sadece Almanya’daki Türkleri ele almamakta, aynı zamanda Türkiye ile hatta başka ülkeler ile de ilişkilendirmeler yaparak bireysel ve toplumsal konuları ele almaktadır. Araştırmada, romanda yer alan dini ve geleneksel unsurlar sosyolojik olarak analiz edilmiştir. Genel anlamda bir göç romanı olma özelliği yanında Yarım Ekmek romanında dini, siyasi ve ideolojik birçok yorum ve tartışma söz konusudur. Romandaki bu veriler, inanç, ritüel, siyaset ve toplumsal boyutlarda kategorize edilerek ele alınmıştır.  ENGLISH ABSTRACTReligion and identity reflections in literature of immigrant: Religion and Tradition in Fakir Baykurt’s novel Yarım EkmekThe immigration fact which has nearly half century in Germany have brought a significant literal accumulation (Migrantenliteratur) in its wake. This literal accumulation, which is named as several denominations, has a feature including different colours in itself. One of the most important source snourishing literature is society. Societal structure and problems that the writer lives inside, directly or indirectly reflect on his/her compositions. In this context, the matter of religion and tradition by way of the issue and fictious characters in the novel of Fakir Baykurt who went to Germany in her 50’s and lived in there till his death and who is a considerable name in Turkish literature with his several literal and intellectual workings; “Yarım Ekmek” which is the third novel of Duisburg Trilogy with “Koca Ren” and “Yüksek Fırınlar” are discussed sociologically in the study. The political and ideological past of the socialist realist lined writer in Turkey where he spent his life for a long time, manifest itself on the speech and fictious characters of novel. In the novel, themes of new Turks’ conflict, cultural shock, being in the middle, bi culturalism in their new cultural nature in Duisburg which is the city they live in. The writer not only deals with Turks in Germany but also personal and social subjects via comparing them to Turkey and even other countries. In the study, religious and traditional elements analyzed sociologically. Besides the speciality of being a migration novel in general, there are a lot of religious, political and ideological interpretations and discussions in the novel. These datum in the novel are examinated in the context of belief, ritual, politics and social categorisation. 


Author(s):  
Aida Khakimova ◽  
Oleg Zolotarev ◽  
Lyudmila Sharapova ◽  
Daler Mirzoev ◽  
Aleksanra Belaya ◽  
...  

The image of the city is a spatio-temporal continuum in which everything is interconnected, it exists as a single monolith expressing itself in the general atmosphere. The visual image of the city may contain two planes of meanings: culturally ratified and universally valid, expressed by cultural codes, and also significant only to those who are viewing the image. Therefore, the content of the visual image depends on who the subject of perception is, what he pays attention to and in what situation the process of perception of the image occurs.


Author(s):  
Mohammed Hamad Almannaa ◽  
Huthaifa I. Ashqar ◽  
Mohammed Elhenawy ◽  
Mahmoud Masoud ◽  
Andry Rakotonirainy ◽  
...  

2014 ◽  
Vol 42 (4) ◽  
pp. 637-654 ◽  
Author(s):  
Uilleam Blacker

This article analyzes how the Poles and Jews who disappeared from the western Ukrainian city of L'viv as a result of the Second World War are remembered in the city today. It examines a range of commemorative practices, from monuments and museums to themed cafes and literature, and analyzes how these practices interact to produce competing mnemonic narratives. In this respect, the article argues for an understanding of the city as a complex text consisting of a diverse range of mutually interdependent mnemonic media produced by a range of actors. The article focuses in particular on the ways in which Ukrainian nationalist narratives interact with the memory of the city's “lost others.” The article also seeks to understand L'viv‘s memory culture through comparison with a range of Polish cities that have faced similar problems with commemorating vanished communities, but have witnessed a deeper recognition of these communities than has been the case in L'viv. The article proposes reasons for the divergences between the memory cultures of L'viv and that found in Polish cities, and attempts to outline the gradual processes by which L'viv‘s Polish and Jewish pasts might become more widely integrated into the city's memory culture.


2011 ◽  
Vol 139 (1-2) ◽  
pp. 81-87 ◽  
Author(s):  
Vladimir Gajic ◽  
Dragan Milojevic ◽  
Aleksandar Raskovic ◽  
Jasminka Smailagic ◽  
Nela Djonovic ◽  
...  

Introduction. Biometeorological circumstances have a big influence on all traffic participants, especially reflexes, moving coordination and perception ability. With a lower attention and drivers? and pedestrians? concentration, there was a larger amount of pedestrian trauma in certain biometeorological phases. Objective. The aim of this study was to establish the correlation between pedestrian trauma and biometeorological phases. Methods. The comparative analysis of everyday biometeorological phases for the city of Kragujevac determined by RHMI and the evidence of knocked-down pedestrians from the Kragujevac traffic police for the period 2003-2008. Results. There were 6,127 accidents, with 696 knocked pedestrians in 666 (10.87%) accidents. Most of them happened in 2003 (135), and the fewest in 2005 (90). Most accidents were during December (74), the fewest were in June (46). The fewest accidents were during 04-05-06 hour interval (by 2), most during 13-14 hours (61). There were 374 males and 349 females. Most of the males (by 60) were 0-10 and 11-20 years old, most of the females (74) were 11-20 years old. There were 443 pedestrians who suffered slight body injuries (112 were 11-20), 225 suffered heavy and 28 had lethal injuries (most over 70). As provokers, the pedestrians suffered because of improper crossing roads (185), while as a casualties, they suffered due to speeding of vechicles (285). Most accidents happened in biometeorological phases 4 (168) and 9 (151), the fewest in phase 10 (4). Conclussion. Statistical analysis shows a significant correlation between pedestrians? accidents and biometeorological phases, when the most accidents occurred during penetrations of cold fronts, while there was a sudden switch of weather conditions from warm-dry to cold-wet weather.


Author(s):  
Le Tkhi Myn Khuiien ◽  
Yuriy Nikolayev

Comparative analysis of cluster instruments for economic development of Ukraine and Vietnam is carried out. The study showed that the absolute majority of the clusters operating in Ukraine have significant strategic gaps between strategic goals and resources for their implementation. In order to eliminate strategic gaps, a set of practical recommendations has been substantiated, which generally consists of the following main elements: inclusion in the current legislation of the concept of "innovative industrial cluster of the sixth technological order"; providing the subjects of such clusters with innovative tax benefits; provision of concessional lending for intra-cluster innovation projects. In terms of the effectiveness of the use of cluster instruments for economic development, Vietnam is significantly ahead of Ukraine. The highest efficiency of cluster development was achieved in Vietnam for fourteen of the sixteen positions we analyzed, and in Ukraine, the highest efficiency was not achieved for any position. For each of the ten cluster instruments of economic development that are not used in Ukraine, we substantiated the feasibility and effectiveness of their implementation in our state. In order to introduce each of the most important cluster instruments of economic development, an appropriate legislative framework should be created in Ukraine, as well as a system of by-laws for its practical implementation. Vietnam has been well done in the cluster industrial policy. To the end of 2020, there are 260 industrial parks in the whole country (besides, there are some industrial parks acquired licensing but not yet constructed or having planned but not yet approved). Hanoi plans to build 43 industrial clusters in 2021. To ensure efficient operation of industrial clusters, Hanoi would provide supporting policies for enterprises and business households relocating their operation into industrial clusters, while setting up a list of service fees for all industrial clusters in the city. Hanoi plans to further promote investment and higher occupancy rate in industrial clusters, gradually transforming the current management model towards greater efficiency in operation of industrial clusters.


2013 ◽  
Vol 55 (2) ◽  
pp. 141-165
Author(s):  
Janina Skrzyczyńska ◽  
Jolanta Marcinik

Attempt of comparative analysis of the segetal flora of Siedlce City with similar flora of areas of arable lands of the Siedlce Upland is presented in the paper. Received results show the larger value for urban flora of apophitysm coefficient - 63,3% (61% for Upland), flora modernization - 0,52 (0,42 for Upland) and flora lability - 19 (15 for Upland). On the other hand segetal flora of the Siedlce Upland is characterised by larger synanthropization coefficient - 104 (93 for the city). As to other differences, considerable larger participation of perennial species in the flora of the city (45,5% Siedlce; 37,1% Upland) is noteworthy. Moreover the occurrence of juvenile forms of arborescent species and plants running wild from gardens and parks, e.g.: <i>Mathiola incana, Aesculus hippocastanus, Sedum reflexum, Nigella damascena, Helianthus tuberosus</i> among species weeding urban cultivation is clearly noticeable.


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