Exploring the Experience of Contemporary Dance Practices in the Context of Global Art Choreography in the Museum Space

The purpose of the article is to examine modern projects in the field of choreography, interconnected with art museums that open doors for choreographers and together embody creative ideas. It is this creative, largely subjective, controversial dialogue between the museum and dance, accompanied by comments of art historians, choreographers, and artists, that gets its meaning in the presented material. The novelty of the study lies in assessing the main directions of choreographic activity, which can be mutually transformed so that the museum and dance function successfully in modern conditions and build a new communicative space with the audience. Through a creative analysis of the modern experience of dance practices, it is possible to discover the principles and trends that are destined to breathe new life into the museum space. The considered examples of organising a museum space with theatrical and plastic direction interacting with it clearly demonstrate that modern visual strategies, associated primarily with its interactive substance, affect the communicative and exhibition space of the museum in different ways. A choreographic performance was analysed as part of a diverse event taking place on the territory of the cultural and historical museum complex; inclusion of dance in the dynamics of the halls of the interior spaces of the museum; entry of a choreographic performance, theatrical actions into the exhibition space of expositions; the museum itself inviting artists, choreographic schools and studios to conduct regular classes and masterclasses within the walls of the museum to popularise its collections, and other examples of forms of interaction between the art of dance and the art museum.

Functional set of axiological dominants within English discourse-communicative space

The article is devoted to the problem of multifunctionality of value dominants in the discourse space of English communication. The relevance of the study is determined by the fact that it is aimed at clarifying the conceptual guidelines of discourse-communicative linguoaxiology as a direction that is experiencing a stage of development of its own theoretical platform. English communication acts as a zone of manifestation of axiological attitudes, which serve as nuclear elements of both personal axiospheres of speakers and the social value system of English-speaking linguocultural communities. Nevertheless, the analysis of the functional system of axiological vectors has so far been sporadic and fragmentary. The article makes an attempt at the analysis of multifunctional loading of axiological dominants within the boundaries of the discourse field of English-based interpersonal communication. The purpose of the study is to develop a functional axiological set, i.e. a complex of interrelated functions fulfilled by value dominants in English discourse-communicative practices. The relevant methods of comparative content analysis and comparative analytical systematization have been employed as the methodological apparatus of the research. The results of the study consist in the formation of a five-component system-functional axiological set, implemented in the process of English communication, the analysis of functional potential of value dominants in terms of axiological levels, as well as the identification of the specificity of each component within the developed paradigm. Based on the results of the study, the authors formulate a reasoned conclusion that value dominants lay deep foundation that systematically defines the entire area of interpersonal communication due to the simultaneous realization of multifunctional potential. The components of functional axiological set, namely the social-regulatory, motivational, cultural-integrative, structure-forming and pragma-axiological functions, in the process of communicative actualization determine the speech behavior of those who participate in verbal interaction.

Biography in the aspect of cultural communication of an artist and audience

The purpose of the article is to reveal the communicative potential of the master's biography, to prove its influence on the cultural dialogue between humanity and the achievements of the artist. The research methodology is to apply a number of approaches: analytical – to comprehend the literature on the topic of the article; interdisciplinary - for a comprehensive study of factual material and in obtaining new knowledge; systemic using a whole range of methods (biographical, semiotic, culturological, hermeneutic, historical, theoretical generalization) – comprehending the stated quest, etc. Scientific novelty – for the first time in the national humanities, biography is explained as the way of civilizational contact between the creator and the public, the translator of the most important meanings of the era. Conclusions. The publication states that the artist's biography is an important component of the communicative space of nowadays. It embodies the anthropological dimensions of history, the worldview of the day through the coverage of the hero's life, his significant achievements. The author of the chronicles builds the life strategy of the master in such a way that he becomes clear to the recipients of any period. An analysis of the chronicle reveals the richness of symbolic forms of cultural contact associated with works of art, epoch-making features and social circumstances, and so on. In unity, they affect the perception of the artist's image. This process is carried out by the public as a result of decoding spiritual information in accordance with existing norms, traditions of a particular time, awareness of the existential and creative experience of the character. Biography as a means of communication demonstrates freedom from ideological, social limitations, as it allows communication of individuals of different eras, removes territorial, speech, social, and others barriers. Due to their ability to embody the universal concepts of civilization, the chronicles express not only the story of the artist, but also allow the modern recipient to express himself. Thus the listener (viewer) through the biography is in contact with the master, his time, humanity. Keywords: biography, cultural communication, artist, audience.

Modern cultural initiatives in the social typology of a personality

Актуальность статьи обусловлена процессами цифровизации, которые происходят в образовании, бизнесе и отражаются на обществе в целом. Цель работы заключается в исследовании социальной типологии личности на основе конвергентной культуры. Конвергентная культура в данной работе рассматривается как культура, вмещающая в себя как старые традиции, так и влияние нового информационного коммуникативного пространства. В этих условиях изменяется социальная типология личности людей, появляются новые типы личности, что ведет к внутреннему изменению социального общества, в целом. Рассматриваемые социальные типы личности в данной статье были классифицированы на основе новых культурных инициатив 21 века: появления Интернета, расширения информационного коммуникативного пространства, внедрения новых мульмедийных технологий, массового увлечения видеоиграми и бурного развития современной фантастической литературы, появления фанатских сообществ. Новое поколение молодых людей, выросшее в этих условиях, имеют отличительные взгляды на жизнь, обладают другой системой ценностей и живут в своей системе координат. Предложено новое определение цифрового типа личности как индивидуальности, владеющей информационными технологиями, которые создают и трансформируют образы мира и жизненные реалии человека. Доказано, что изучение социальной типологии, в условиях конвергентной культуры, позволит определить новые вектора развития общества, вызовы, с которыми придется столкнуться новому поколению в образовательном процессе, межличностных отношениях, социальной и профессиональной сферах. Actualizing article is determined by the digitalization processes that take place in education, business and are reflected in a society as a whole. The purpose of the work is to study the social typology of personality based on a convergent culture. In this research the author considers the term of “convergence culture” as the culture including old traditions and at the same time developing new, informational communicative space with its influence on making up of personality. In these terms, social typology of personality is changed, new types of personality are appeared and it leads to internal changing society in whole. Considered social types of personality in this article were formed under the impact of new cultural initiatives of 21 century: the advent of the Internet and fan communities, extension of informative and communicative space, new multimedia technology pushing, the total infatuation by video games and the rapid development of modern science fiction literature. The new generation of young people who grew up in these conditions have a distinctive outlook on life, have a different system of values and live in their own system of coordinates. A new definition of the digital personality type is proposed and considered as the individuality, possessing information technologies, which create and transform world images and vivid actuals of a person. It has been proved that studying social typology of a personality in the terms of “convergence culture” allows to determine news vectors of developing society, challenges, which new generation will have to implement in educational process, interpersonal relations, social and professional spheres.

Portraiture Transformations in the Communicative Space of Culture at the Turn of the 21st Century

Portraiture Transformations in the Communicative Space of Culture at the Turnof the 21st Century

Personal User’s Communicative Competence of “Mediatized World” Construction

The relevance of this article is determined by the growing ubiquitous digitalization of mediatized communications, including under the influence of the COVID-19 pandemic in 2020-2021. The consequence of this process is the transformation of the structure of social space and approval of virtual interaction as a basic method of communication - instead of interpersonal. These transformations entail institutional changes, manifested in axiological and normative transitions of communicative space, semantic restructuring of communications under the influence of changing social reality. Induced by the technological infrastructure of communication, a mediatized social reality emerges, which also entails semantic changes in communication. All these circumstances actualize the phenomenon of communicative competence of an individual, which determines the effectiveness of interactions in the context of technological, semantic and institutional changes. The article presents some outcomes of empirical verification of communicative competence in contemporary Russian interaction practices. The phenomenon of hybridization of communicative competence during the transition of a person from the environment of real communications to the environment of virtual communications, contributes to the construction of mediatized social reality and expands his social reality. This ability of an individual and his communicative competence for transgression, combined with hybridity, is a factor in the integration of the communicative space of society with its contradictory characteristics.

Creativity оf Advertising Aesthetics in Generating New Fiction Texts

The article under studies deals with the creative possibilities of an advertising text within modern arts. It is generally recognized that the main purpose of advertising is to turn a recipient into a consumer. The advertisers achieve this goal through implementing the four consecutive stages of affecting the receptive consciousness: drawing attention, arousing interest, stimulating desire and encouraging action, which requires a perfect form of presentation. For successful achievement of the above results, the advertisers use rational, emotional, logical, psychological and aesthetic means of persuasion all together. Consequently, advertisement, as a peculiar synthetic type of “aestheticized pragmatics”, does not reject the aesthetic constituent. In the course of perceiving an advertising text, there might occur certain teleological deviations: when the aesthetic component of advertising comes out in the receptive consciousness in the first place, the advertising text can acquire new semantic parameters and be transformed into a qualitatively different text. In this way, most advertising slogans are usually considered. Being separated from the original text, they turn into independent messages (such as proverbs, sayings, phraseologisms) and enter the flow of the contemporary communicative space of speech. Other phenomena, generated by the aesthetics of an advertising text, are numerous anecdotes and comedic sketches, which parody plot structures, themes, images and specifics of the speech of advertising texts, as well as act as autonomous genres. The article under discussion regards the generation of a new text as a free game within aesthetic communication, whereby the author (the advertiser) and the recipient (the consumer) become equally successful partners. In addition, the article contains the analysis of certain samples, in which the aesthetics of an advertising text annihilates its immanent utilitarian form and creates an independent fiction text. Thus, the aesthetic component of an advertising text turns into a particular creative motive, a driving force in generating new literary texts.

Precedent Phenomena: Transformation Processes

Introduction. The precedent phenomenon in the title of a journalistic article is one of the characteristic features of the modern Belarusian mass media discourse. The article examines the pecularities of transformation processes of precedent phenomena in republican and regional newspapers.Methodology and sources. The theoretical basis of this research was formed by the works in the field of discourse theory (T. van Dijk, T. G. Dobrosklonskaya, V. E. Chernyavskaya), as well as the theory of intertextuality and precedence (M. M. Bakhtin, Y. Kristeva, R. Bart, I. V. Arnold, D. B. Gudkov). In the course of the study, a structural and semantic analysis of the headings and a content analysis of the articles of Belarusian newspapers were carried with the focus on difference between center and periphery. The research material was the republican and regional newspapers of Belarus in the period from 2017 to 2020 years (a total of 400 articles with heading complexes).Results and discussion. The activity of precedent information in the Belarusian journalism of the period under review is evidenced by numerous references, allusions, intertextual inclusions recorded in various republican and regional media, both unchanged and transformed. In the case of transformation, the elements of the original text, name, statement, situation can be shortened, replaced or addition may take place. In some cases, to draw attention to the media text, the author uses transformations not only at the lexical, but also at the phonetic, morphemic, syntactic levels. In general, transformed precedent phenomena prevail in Belarusian publications (about 75 %). The most subject to transformation are precedent statements and texts, and the least – situations. These tendencies are typical for both republican and regional publications.Conclusion. The application of the precedent phenomenon actualizes the background knowledge of the reader, referring to the phenomena that have already received a certain interpretation and assessment. The transformation of the precedent phenomenon allows you to link information about the event or the fact described by the author with the information already available in the linguo-cognitive base, updating and multiplying it, expanding and enriching the communicative space.

Hramatychni formy zvertanʹ u komunikatyvnomu prostori ukrayinsʹkoho suspilʹnoho radio

This article focuses on the study of various forms of the vocative case of nouns in the communicative space of Ukrainian public radio. The variety of forms of address is interpreted as a result of expansion of unofficial communication of authors and presenters with politicians, experts, independent experts, ordinary citizens. The paper proves the extensive use of etiquette words "pane", "pani" with proper names (personal names or surnames) and common nouns – names of persons by position, military or academic rank, other characteristics. The author analyses difficulties and typical errors in the use of forms of the vocative case of some male and female personal names or two proper names – personal name and patronymic. The obtained results indicate the new tendency to consistently distinguish the forms of the vocative case of common nouns depending on the sex of the person. The author concludes that the morphological norm, which is the grammatical specificity of the Ukrainian language, returns to the communicative space of the Ukrainian public radio.