Improving Recommendations for Online Retail Markets Based on Ontology Evolution

The semantic web is considered to be an extension of the present web. In the semantic web, information is given with well-defined meanings, and thus helps people worldwide to cooperate together and exchange knowledge. The semantic web plays a significant role in describing the contents and services in a machine-readable form. It has been developed based on ontologies, which are deemed the backbone of the semantic web. Ontologies are a key technique with which semantics are annotated, and they provide common comprehensible foundation for resources on the semantic web. The use of semantics and artificial intelligence leads to what is known to be “Smarter Web”, where it will be easy to retrieve what customers want to see on e-commerce platforms, and thus will help users save time and enhance their search for the products they need. The semantic web is used as well as webs 3.0, which helps enhancing systems performance. Previous personalized recommendation methods based on ontologies identify users’ preferences by means of static snapshots of purchase data. However, as the user preferences evolve with time, the one-shot ontology construction is too constrained for capturing individual diverse opinions and users’ preferences evolution over time. This paper will present a novel recommendation system architecture based on ontology evolution, the proposed subsystem architecture for ontology evolution. Furthermore, the paper proposes an ontology building methodology based on a semi-automatic technique as well as development of online retail ontology. Additionally, a recommendation method based on the ontology reasoning is proposed. Based on the proposed method, e-retailers can develop a more convenient product recommendation system to support consumers’ purchase decisions.

Machine Learning based Activity learning for Behavioral Contexts in Internet of Things

Ontology based activity learning models play a vital role in diverse fields of Internet of Things (IoT) such as smart homes, smart hospitals or smart communities etc. The prevalent challenges with ontological models are their static nature and inability of self-evolution. The models cannot be completed at once and smart home inhabitants cannot be restricted to limit their activities. Also, inhabitants are not predictable in nature and may perform “Activities of Daily Life (ADL)” not listed in ontological model. This gives rise to the need of developing an integrated framework based on unified conceptual backbone (i.e. activity ontologies), addressing the lifecycle of activity recognition and producing behavioral models according to inhabitant’s routine. In this paper, an ontology evolution process has been proposed that learns particular activities from existing set of activities in daily life (ADL). It learns new activities that have not been identified by the recognition model, adds new properties with existing activities and learns inhabitant’s newest behavior of performing activities through Artificial Neural Network (ANN). The better degree of true positivity is evidence of activity recognition with detection of noisy sensor data. Effectiveness of proposed approach is evident from improved rate of activity learning, activity detection and ontology evolution.