This chapter explores research findings that the brain more easily remembers information it deems useful, relevant, or meaningful. In addition, the brain will pay particular attention to information containing emotional content. The neural mechanisms underlying emotion, motivation, and learning intertwine. The author shares various exercises to take advantage of this aspect of brain function, encouraging singers to find meaning and relevance to their own lives in the texts and music they perform. While perhaps difficult to achieve in an algebra class, the choral classroom provides an ideal environment to encourage an emotional connection to learning by encouraging singers to develop backstories and a deep personal understanding of the texts they sing. Humor is included in the range of emotions that will help encode memories and can be another useful tool in rehearsal.