This chapter assesses Martin Luther King Jr.’s Poor People’s Campaign and the effects of poverty on health. In 1968, Dr. King had encouraged the civil rights movement to broaden its mission and demand full employment, housing, guaranteed basic income, and “an economic bill of rights.” Dr. King knew that poverty, like civil rights, is a moral issue and should be addressed with the same urgency as other forms of societal injustice. However, taking the political steps to address poverty as a moral crisis remains controversial, polarizing Americans. This is likely, in part, because people have trouble conceptualizing the effects of poverty. The key to discussing poverty lies in addressing its effect on health. If people can agree that poverty is a public health problem, they can address it with public health solutions.