Researchers have reported that the percentage of Americans considered overweight or obese continues to increase. Specific populations, such as university students, may be at greater risk for becoming overweight or obese. This can be combated by the significant health benefits accrued from regular exercise and physical activity; thus it is important that universities develop and implement methods to incorporate healthy living into its students' lives. The purpose of this paper is to provide a description of a college-student focused wellness initiative known as the Biggest User program. The Biggest User addresses components related to beginning and maintaining a healthy lifestyle with a particular focus on structured exercise, physical activity, and dietary choices. A secondary purpose of the paper is to provide a template for the creation of similar programs at university wellness centers, as such centers are increasingly seeking new and innovative approaches to improving health and wellness of its constituents (Talley, 2013).