Трансформация бизнес-процессов туризма в цифровое пространство

The article issues of digital transformation in the tourism industry. The authors noted that business processes in tourism are increasingly moving into the digital space. The use of modern algorithms increases the speed of work, allowing you to solve larger problems In order to increase the competitiveness and expand the range of services offered for a tourist company, the article proposes a business plan for organizing a recreation area on the site of the Republic of Ingushetia. The domestic tourism, through the creation of a multidisciplinary zone with the necessary conditions for comfortable leisure e mountain landscape. Of particular value to the developed business plan provides an in-depth marketing analysis

OPTIMIZATION OF MARKETING INFORMATION SYSTEM FOR CLOTHING PRODUCTION IN BANDUNG CITY, INDONESIA

Clothing business is one of the fashion businesses that has been developing rapidly in the last couple decades. Shopping places like distro (distribution store), as a place selling clothes, are now located almost at every point of downtown Bandung. In order to survive under such a tight competition, a company must develop appropriate marketing strategies and try to meet the needs and desires of consumers by generating products that have a higher value as compared to competitors. This study aims to obtain empirical evidence on the use of marketing information systems to improve product development, and when/whether companies should further intensify their programs of marketing intelligence or information collection from the outside so that to be aware of competitor's superiority. The authors also explain the need to carry out in-depth marketing research on both products and consumer needs as well as on the growing market trends. These are the prerequisites for survival in the industrial world today.