scholarly journals OPTIMIZATION OF MARKETING INFORMATION SYSTEM FOR CLOTHING PRODUCTION IN BANDUNG CITY, INDONESIA

2018 ◽  
pp. 27-35
Author(s):  
Tri Indra Wijaksana ◽  
Mahir Pradana
Keyword(s):  
Information System ◽  
Product Development ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Information Collection ◽  
Marketing Intelligence ◽  
Market Trends ◽  
Marketing Information ◽  
Depth Marketing ◽  
A Company

Clothing business is one of the fashion businesses that has been developing rapidly in the last couple decades. Shopping places like distro (distribution store), as a place selling clothes, are now located almost at every point of downtown Bandung. In order to survive under such a tight competition, a company must develop appropriate marketing strategies and try to meet the needs and desires of consumers by generating products that have a higher value as compared to competitors. This study aims to obtain empirical evidence on the use of marketing information systems to improve product development, and when/whether companies should further intensify their programs of marketing intelligence or information collection from the outside so that to be aware of competitor's superiority. The authors also explain the need to carry out in-depth marketing research on both products and consumer needs as well as on the growing market trends. These are the prerequisites for survival in the industrial world today.

THE INFLUENCE OF THE MARKETING INFORMATION SYSTEM ON THE FORMATION OF THE MARKETING STRATEGY OF THE ENTERPRISE

2018 ◽  
Author(s):  
Inna Gogol ◽  
Keyword(s):  
Information System ◽  
Marketing Strategy ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Agricultural Enterprises ◽  
Strategic Position ◽  
Marketing Information ◽  
The Impact ◽  
Balanced Information ◽  
Practical Recommendations

The relevance of the study is due to the necessity to determine the part of the influence of marketing information system on the formation of marketing strategies and direction of efforts in order to increase the results of enterprises. Based on the results of marketing research and analysis of their activities on the basis of accurate and balanced information is determined by the market direction of the enterprise. In modern conditions, both producers and consumers, primarily uses information as a means by which can obtain data from the environment, ie any data containing information that interests them for a certain period of time. Implementation of these tasks is based on a thorough analysis of information to develop a successful strategy in order to choose one of the strategic alternatives. The purpose of the study is to substantiate scientific and theoretical positions and development of practical recommendations for the formation of marketing strategy in agricultural enterprises. During the study dialectical method of cognition, the provisions of economic theory, scientist’s works on issues of formation of marketing strategy with the use of marketing information system are used. The object of this study is the impact of marketing information system on formation of marketing strategy of the enterprise, which is based on increasing efficiency indicators in modern conditions management and their improvement in the future. The author analyzes the components of the marketing information system and its main elements, the main marketing research which are carried out by the enterprises of the Khmelnytskyi region are highlighted. Marketing research of agricultural enterprises based on a survey of their leaders are conducted, and on the basis of generalization of results the scientific approach in order to determine the strategic position of enterprises of Khmelnytskyi region is developed.

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

scholarly journals Marketing information system and risk reduction in managing a company on foreign markets

2018 ◽  
Vol 17 (1) ◽  
pp. 43
Author(s):  
Andrzej Limański ◽  
Żanna Popławska ◽  
Ireneusz Drabik
Keyword(s):  
Information System ◽  
Risk Reduction ◽  
Foreign Markets ◽  
Marketing Information ◽  
A Company

scholarly journals Global architecture of marketing information systems – Scientific Information

2008 ◽  
Vol 53 (No. 9) ◽  
pp. 432-440
Author(s):  
F. Dařena
Keyword(s):  
Information Systems ◽  
Scientific Information ◽  
Marketing Research ◽  
Main Attention ◽  
Intelligence System ◽  
General Terms ◽  
Marketing Planning ◽  
Marketing Activities ◽  
Marketing Intelligence ◽  
Marketing Information

The paper is focused on study of information systems that can be applied in the process of marketing planning. General terms from information systems theory are examined from marketing perspective, particular examples of marketing activities support are identified on the basis of literature review and global structure of the Marketing Information System (MkIS) is proposed. The main subsystems of MkIS – internal reporting system, marketing intelligence system, marketing research system, and decision support system are discussed in higher level of detail. The main attention is paid not only to supported marketing processes but also to technologies that can be used in individual parts of MkIS. The result is the architecture that integrates isolated marketing applications into one comprehensible framework. This architecture also creates a framework for following research in the field of marketing activities support.

scholarly journals Clients’ Participation in the Marketing of Quantity Surveyors’ Professional Activities

2021 ◽  
Vol 3 (1) ◽  
pp. 1-7
Author(s):  
Amaka Ogwueleka ◽  
Keyword(s):  
Pearson Correlation ◽  
Marketing Research ◽  
Legal Framework ◽  
Project Planning ◽  
Professional Services ◽  
Marketing Strategies ◽  
Infrastructure Development ◽  
Quality Service ◽  
Professional Activities ◽  
Marketing Intelligence

The quantity surveyors’ roles in executing infrastructure development has expanded from cost management to other professional activities which include managing project risks, project planning, facilities, economic, commercial, and legal framework. Despite the expansion, quantity surveyors’ services are not fully utilised in these areas. Most clients are concerned with achieving their project expectations using professional services mainly other sister professions. Marketing is an effective tool to link clients or customers to understand and accept the value of quantity surveyors’ professional services. Previous studies have investigated the marketing strategies as it relates to practising quantity surveyors but failed to consider the importance of clients’ participation in selecting effective marketing strategies. The paper assesses the influence of clients’ participation in the selection of marketing strategies for quantity surveying profession services. Using quantitative questionnaire survey, data from potential clients and consultant quantity surveyors in Rivers State were analysed with the help of inferential and descriptive statistics which include Kruskal-Wallis test, as well as, Pearson correlation. The research findings reveal marketing research, marketing planning, and marketing intelligence as the most influential marketing strategies. The study further reveals that assurance, reliability, and responsiveness as the most significant dimensions of quality service in selecting a service provider. The paper recommends that practising quantity surveyors should adopt the three significant dimensions of quality service for effective marketing of their services to potential clients.

scholarly journals Marketing Information System: A Success Factor of Shipping Business in Cyprus

2020 ◽  
pp. 86-99
Author(s):  
Evi Plomaritou ◽  
Christos Patsiouras
Keyword(s):  
Information System ◽  
Vital Role ◽  
Marketing Strategies ◽  
Success Factor ◽  
Shipping Company ◽  
Matching Process ◽  
System A ◽  
Marketing Planning ◽  
Marketing Information

The marketing information system plays a vital role in marketing planning. Profitable development of a shipping company can only come from a continual commitment to matching the shipping enterprise’s capabilities with customers’ needs. In order that the shipping company can be certain this matching process is taking place effectively, it is necessary that a two-way information flow exists between the client and the firm. Sound shipping marketing plans rely on sound marketing strategies, and this requires the organization of information into a comprehensible, rational and systematic structure. This paper presents the structure of the Shipping Marketing Information System and examines the commercial, economical and managerial aspects ensued from its operation. No previous research has been conducted on the implementation of the marketing information system in the Cypriot shipping companies. Therefore, the importance of this research lies in the fact that it provides useful and valid data for evaluating the role of the marketing information system as a success factor of shipping business in Cyprus. More specifically, this paper aims to explore the main aspects of the marketing information system by developing knowledge, theories and procedures.

Implementation of Booking Performance Application Using Bootstrap Case Study in PT XYZ

2019 ◽  
Vol 4 (1) ◽  
pp. 10
Author(s):  
Arfan Sansprayada ◽  
Kartika Mariskhana
Keyword(s):  
Information System ◽  
Business Processes ◽  
System Development ◽  
Basic Requirement ◽  
Application Development ◽  
Information System Development ◽  
Special Expertise ◽  
A Company ◽  
Need For Information

Abstract—The need for information system development in a company is a basic requirement that must be met by each company in order to run its business processes properly. This is the basic key in a company in order to provide maximum results to find as many profits or profits. Application development or requirements in the application also provide speed for employees to carry out their activities to work properly and optimally. The development of the era requires that companies must be productive and have innovations so that the business wheel of the company can run well. This is based on the development of technology that is so fast that it requires special expertise in its application. This research is expected to be able to help some problems that exist in a company. Where its application can make it easier for employees to carry out their respective duties and roles in order to maximize their potential. For companies, the application of this application can accommodate the company's business wheels so that they can be properly and correctly documented .   Keywords : Systems, Information, Applications

Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

2020 ◽  
Vol 27 (4) ◽  
pp. 294-303
Author(s):  
Emeline Chauchard ◽  
Julie Mariez ◽  
Marie Grall-Bronnec ◽  
Gaëlle Challet-Bouju
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Self Esteem ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Intention To Purchase ◽  
And Coping ◽  
Alcohol Users ◽  
The Relationship

<b><i>Introduction:</i></b> The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). <b><i>Objective:</i></b> The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. <b><i>Methods:</i></b> Women (<i>n</i> = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the <i>Compulsive Buying Scale</i> (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. <b><i>Results:</i></b> Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. <b><i>Discussion and Conclusions:</i></b> Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

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