Scientific basis for the use of psychological influence in personnel work

The problem of psychological influence on people is relevant for research both in theoretical and applied terms. A significant increase in interest in the study of communication processes is one of the characteristic features of the development of the modern world. Projects are being carried out in the course of which the features of communication in the educational, industrial, official, political and other social spheres are studied. At present, several methodological approaches that have formed in science can be identified in which the phenomenon of “manipulation” is understood differently. The paper presents the theoretical and methodological foundations of the study of psychological influence, outlines the guidelines of the studies carried out to date on this issue. Existing theories and methodologies dictate a different understanding of how to relate to manipulations, how to work with manipulative behavior, what is considered an effective solution to the problem of manipulation. In the broadest sense, manipulation is any personal influence on someone or something. As part of the writing of the article, an empirical study of employees and managers of personnel services of organizations was conducted. The subjects were 50 people aged 22 to 45 years, organizations and enterprises whose profession is of the type “person-person”, because the tendency to manipulate in this case is especially strong. Based on the study, among all the psychological manipulations in the professional activities of the personnel service, nine methods of psychological manipulations (constructive and destructive) created in the course of professional activity were identified.

Always-On Sport Content Multimedia Delivery Over Internet in Croatia

Multimedia allows and encourages different ways and methods of human sense manipulation using the highest achievement of technological development with the aim of communication, education, or entertainment. The most frequent contents that are transmitted in real time are contents based on voice services, the so-called VoIP services. In order to shed some light to the opportunity of the media delivery of sports content in always-on mode in Croatia the following goals are fulfilled. First, the possibilities of transfer services of multimedia content live via Internet are analyzed. Second, the competitive advantages over the same or similar services and check its influence on the development of society and the general economic activity are examined. Third, habits of potential customers using multimedia services as well as their expectations are analyzed based on the survey research results. Finally, based on this information, the canvas model of providing a service of sport content multimedia delivery in always-on mode in Croatia is developed.