Robin Holt and Mike Zundel describe their use of another unconventional source of data—a television fictional crime series. They argue that the boundaries between ‘soft fiction’ and ‘hard fact’ are blurred, and that fictional accounts can generate insights into aspects of organizational and social life more effectively than conventional methods. The relationship between fiction and social science can be understood in four ways: fictional research, fiction as inspiration, fiction as data, and fiction as research. Their approach is illustrated with an analysis of the cult television crime series The Wire, which is based on the drugs trade in Baltimore, involving the gangs, police, social workers, churches, local authorities, and wider community. The Wire can be seen as a rich ethnography, illustrating how fiction can illuminate individual, group, and organizational phenomena including emotions, hopes, fears, and conflicts, and the wider social condition, highlighting the institutional constraints on individual behaviour.