While social and emotional learning practices are now more common in American classrooms, counselors often have limited time and resources to devote to college counseling at all, let alone a type of counseling grounded in social and emotional awareness. The American School Counselor Association recommends a student-to-counselor ratio of 250 to 1, but the current ratio is 430 to 1. Few high school counselors have the rare luxury of only needing to focus on college and career readiness. They are up against pressures from parents, and sometimes administrators, who want to see more AP courses, higher GPAs, higher ACT and SAT scores, and more elite college acceptances. These pressures can blur a counselor's view of what is actually suitable for each individual student; this means the counselor needs to understand financial fit, social and emotional fit, and academic match for each college-bound student. This kind of holistic understanding of a student is the only way to restore a focus on student wellbeing to the college and career planning process.