This study examined the impact of strategic renewal on entrepreneurial performance through
an exploratory study of banking services in the city of Baghdad. This study aims to determine
the impact of context, content and process on entrepreneurial performance represented by
strategic orientation, resource orientation, management structure and entrepreneurial culture.
A question was distributed to 52 managers of private banks in the city of Baghdad. The
research attempts to answer a number of questions, the body of the research problem (Is there
a correlation and influence between the dimensions of strategic renewal and pioneering
performance, in order to analyze the data obtained from the questionnaires, quantitative
methods were used such as the arithmetic mean, standard deviation, coefficient of variation,
simple correlation potential and equation modeling) The results showed that the elements of
the strategic renewal activities have a significant impact on the entrepreneurial performance
.Finally, the study recommends that the management should improve the strategic renewal
activities by applying the appropriate activities for the company's work to obtain the leading
performance.