On the Risks of Using the Sequential Product-Level SSNIP Approach to Identify Relevant Antitrust Markets‡

In a recent influential paper Coate et al. (2021) have criticized the sequential product-level approach to market definition in merger review. They argue that a simultaneous market-level approach to critical loss is more appropriate than a product-level critical loss analysis, because under certain plausible demand scenarios (nonlinear demand functions) the latter could yield the wrong answer on market definition—i.e., excessively broad or narrow markets. We extend their analysis by showing that a sequential product-level approach actually leads to an excessively narrow market definition when the typical nonlinear demand functions used in merger analysis are employed.

Application of Economic and Quantitative Tools for Merger Analysis in India

This article assesses how the use of economic analysis and quantitative tools has evolved in merger assessments in India and draws a comparison with practices in two of the advanced jurisdictions, the United States and the European Union. In addition, this article identifies the trends and the gaps that still persist in India, in terms of the adoption of analytical approaches in merger analysis.

A STUDY OF NON-PERFORMING ASSETS OF ICICI BANK: PRE-MERGER AND POST-MERGER ANALYSIS

The purpose of this paper is to examine the impact of mergers and acquisitions (M&A) of Industrial Credit & Investment Corporation of India (ICICI Bank) and Bank of Rajasthan on non-performing assets (NPAs) of Industrial Credit & Investment Corporation of India (ICICI Bank). The analysis consists of two stages. The methodology adopted in the study is based on descriptive research wherein secondary data was collected from the official websites of ICICI bank. By using MS Excel 2016 software, the data was analysed by using the ratio analysis approach, to determine the variation in the current position and secondly, the change in the efficiency of the banks during the pre-merger and post-merger periods by using descriptive statistics in the context of non-performing assets. KEYWORDS: Non-performing Assets, Merger Acquisition, Pre-merger and Post-merger, CAGR (Compounded Annual Growth Rate), Earning per share.