Online Consumer Behaviour Analysis using Python

This technology is growing day by day,it has developed from a big room to single palm and time consume to the consumer. This essay reviews the course of consumer behaviour analysis, a research programme that employs the finding and principles of behavioural research to elucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrated a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practices rather than to examine the potential of behaviourism to provide a theoretical basis for marketing and consumer research. Moreover, concentration on research with animals subjects has severelylimited the relevent of behaviour analysis to marketing. The essay therefore pursues three themes: (1) to explicate currently developments in behaviour analysis, such as the analytics of verbal behaviour; (2) to take account of work by behaviour analytics on economic choice and to apply its lessons to understanding consumer behaviour and marketing action in naturally occurring environments; (3) to establishes the requirements of an interpretive approaches to consumer behaviour and marketing which is not limited to an experimental analysis of choices.

Behavioral Perspectives on Risk Prone Behavior: Why Do People Take Risks?

Utilizing the principles and concepts of behavioral economics and operant psychology, researchers in both fields initiated the creation of the optimal foraging theory. This theory describes foraging behaviors mostly within animals other than humans. However, within recent empirical studies, optimal foraging theory has been modified to explain risky choices and decision-making processes within the context of risk-sensitive foraging theory for both animals and humans alike. Although most individuals belonging to the homo sapiensspecies would not like to admit that their behavior is very animalistic in nature, there is a great deal of veracity behind this idea, ranging from explaining gambling behavior to addictive behaviors to even homicide. Risk prone behavior describes behavior elicited for the potential gain of rewards under certain conditions, usually competitive in nature. The purpose of the current paper is to shed some light on this topic and how it relates to the most primitive of behaviors exhibited by human beings.

Promotion of water consumption in elementary school children in San Diego, USA and Tlaltizapan, Mexico

Objective. Consumption of water may help promote health and prevent obesity in children by decreasing consumption of sugar-sweetened beverages. This study used evidence-based strategies to increase water consumption in Mexican-American and Mexican children. Materials and methods. In 2012, two schools in San Diego, USA and two other in Tlaltizapan, Mexico were recruited to Agua para Niños (Water for Kids), a program designed to promote water consumption among elementary grade students. Guided by operant psychology, the intervention focused on school and classroom activities to encourage water consumption. One control and one intervention school in each country wereincluded. Results. Agua para Niños resulted in increases in observed water consumption and bottle possession among US and Mexican students. Teacher receptivity to the program was very positive in both countries. Conclusions. Agua para Niños yielded sufficiently positive behavioral changes to be used in a future fully randomized design, and to contribute to school nutrition policy changes.