Influencing choices with conversational primes: How a magic trick unconsciously influences card choices

Past research demonstrates that unconscious primes can affect people’s decisions. However, these free choice priming paradigms present participants with very few alternatives. Magicians’ forcing techniques provide a powerful tool to investigate how natural implicit primes can unconsciously influence decisions with multiple alternatives. We used video and live performances of the mental priming force. This technique uses subtle nonverbal and verbal conversational primes to influence spectators to choose the three of diamonds. Our results show that a large number of participants chose the target card while reporting feeling free and in control of their choice. Even when they were influenced by the primes, participants typically failed to give the reason for their choice. These results show that naturally embedding primes within a person’s speech and gestures effectively influenced people’s decision making. This raises the possibility that this form of mind control could be used to effectively manipulate other mental processes.

Laccase-mediated catalyzed fluorescent reporter deposition for live cell imaging

Catalyzed reporter deposition (CARD) is a widely established method for labeling biological samples analyzed using microscopy. Horseradish peroxidase, commonly used in CARD to amplify reporter signals, requires the addition of hydrogen peroxide which may perturb samples used in live-cell microscopy. Herein we describe an alternative method of performing CARD using a laccase enzyme, which does not require exogenous hydrogen peroxide. Laccase is an oxidative enzyme which can carry out single-electron oxidations of phenols and related compounds by reducing molecular oxygen. We demonstrate proof-of-concept for this technique through the non-targeted covalent labeling of bovine serum albumin using a fluorescently-labeled ferulic acid derivative as the laccase reporter substrate. We further demonstrate the viability of this approach by performing live-cell CARD with an antibody-conjugated laccase against a surface bound target. CARD using laccase produces an amplified fluorescence signal by labeling cells without the need for exogenous hydrogen peroxide.

Evidence for Transliminality from a Subliminal Card-Guessing Task

In this experiment we sought to provide evidence for transliminality from a test of subliminal perception that was disguised as a computerised ESP card-guessing task. It was predicted that highly transliminal individuals would outperform those with low levels of transliminality when given subliminal primes or ‘clues’ to the correct choice of card, but not when no primes were given. In line with the prediction, higher levels of transliminality were found to be associated with a greater number of correct selections of the target card on the primed trials, but not on the unprimed trials. In addition, a positive correlation was obtained between transliminality and detection accuracy, suggesting that higher levels of transliminality are associated with a greater sensitivity to visual stimulation. The results are discussed with reference to the possibility that transliminality might offer an alternative explanation for some ostensibly psychic perceptual experiences if subliminally acquired material is wrongly attributed to psychic sources.