The nature and potential of the synergistic effects of management in a communicative society

The article raises the problem of self-organization for a communicatively organized society, which today is being addressed in the context of synergetics. Communication combines cognitive experience, a system of values, practical experience - all that is the basis for the consistent achievement of the ideal goal of self-development. In the classical theory of social knowledge, history has the image of a linear process, represented through a single orientation, through the repetition of processes. Having examined in detail the approach proposed by N. Luman, which describes the use of the possibilities of synergetics in creating the theory of society, many unique concepts are opened for research, such as "autopoiesis", "operational closure", and "structural docking". Having revealed the definitions of the above, the article defines the role and potential of synergetics in management, discloses those innovations that are introduced into the management model of the synergetic approach.