Chief Digital Officers and Their Roles, Agendas, and Competencies

Digital transformation of business is an increasingly pressing issue for top management of the companies across the world. Appointing dedicated executive is a popular measure undertaken to respond to the challenges of the new era. Many view the role of CDO (Chief Digital Officer) to be “the most exciting strategic role in the coming decade”. There is a wide range of views on the CDO's role, agenda, and competencies. Depending on the nature and the environment of a given business, there are three possible strategic approaches to the digital transformation: “fully digital”, “digitally wrapped”, and “digitally spiced”. Each of these requires a CDO, the digital transformation-focused executive, as an important condition for success, yet the range of tasks such a manager handles is profoundly different in each case. The role of CDO is defined by a diverse and demanding set of requirements; the perfect CDO is a manager with a variety of functions who actively interacts with other executives and has profound knowledge and strong managerial skills.

„Der Umsatz-Booster schlechthin“

Vanessa Stützle, Chief Digital Officer von Douglas, sagt, wie der Beautyhändler mit seinem Online-Marktplatz Sortiment und Reichweite vergrößert und neue Erlösmodelle schafft.

Mymuesli beruft neuen Geschäftsführer

Passau. Mymuesli hat den langjährigen Manager Daniel Setzermann zum Geschäftsführer berufen. Als Chief Digital Officer soll er das Online-Geschäft des Müslianbieters in Zukunft ausbauen.