Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
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TOTAL DOCUMENTS

114

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Published By Springer International Publishing

9783319131405, 9783319131412

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Customer Loyalty: An Empirical Investigation of Operationalized Measures of Loyalty

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_16 ◽

2014 ◽

pp. 17-17

Author(s):

Stephen H. Craft

Keyword(s):

Customer Loyalty ◽

Empirical Investigation

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Measuring Customer Satisfaction with Logistics Services: An Investigation of the Motor Carrier Industry

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_39 ◽

2014 ◽

pp. 91-92 ◽

Cited By ~ 1

Author(s):

Hudson P. Rogers ◽

David Strutton ◽

Ben F. Doddridge

Keyword(s):

Customer Satisfaction ◽

Motor Carrier ◽

Motor Carrier Industry ◽

Logistics Services

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Branding Tourism Destinations: A Research Agenda

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_22 ◽

2014 ◽

pp. 34-35

Author(s):

Juergen Gnoth

Keyword(s):

Research Agenda ◽

Tourism Destinations

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Transformational Change in Sales Organizations: A Special Case of Managing Change

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_89 ◽

2014 ◽

pp. 237-242

Author(s):

Robert F. Hurley

Keyword(s):

Transformational Change ◽

Managing Change ◽

Sales Organizations ◽

Special Case

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The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_53 ◽

2014 ◽

pp. 130-130

Author(s):

Bodo B. Schlegelmilch ◽

Sundaresan Ram

Keyword(s):

Market Orientation ◽

Environmental Variables ◽

Empirical Investigation ◽

Strategic Market ◽

The Impact

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The Advantages of the Customer Value/Mission Matrix for Strategic Nonprofit Marketing Analysis

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_50 ◽

2014 ◽

pp. 126-126

Author(s):

Patricia Knowles ◽

Roger Gomes

Keyword(s):

Customer Value ◽

Nonprofit Marketing ◽

Marketing Analysis

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A Critic’S View of the Proposed AMS Code of Ethics

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_64 ◽

2014 ◽

pp. 159-159

Author(s):

David L. Kurtz

Keyword(s):

Code Of Ethics

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An Investigation of Salesforce Effectiveness among Canadian Firms

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_59 ◽

2014 ◽

pp. 142-142

Author(s):

A. Tansu Barker

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Marketing Research Firm Performance and Antecedents to Client Satisfaction

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_45 ◽

2014 ◽

pp. 110-110

Author(s):

Linda I. Nowak ◽

Judith H. Washburn

Keyword(s):

Firm Performance ◽

Client Satisfaction ◽

Marketing Research

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An Exploratory Study of the Impact of Computer Knowledge and Involvement on Students’ Attitude Toward the use of the Web in the Classroom and its Frequency of Use

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference ◽

10.1007/978-3-319-13141-2_42 ◽

2014 ◽

pp. 99-103

Author(s):

John Hadjimarcou ◽

Somnath Bhattacharya

Keyword(s):

Exploratory Study ◽

Frequency Of Use ◽

Computer Knowledge ◽

The Impact ◽

The Web

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual ConferenceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Customer Loyalty: An Empirical Investigation of Operationalized Measures of Loyalty

Measuring Customer Satisfaction with Logistics Services: An Investigation of the Motor Carrier Industry

Branding Tourism Destinations: A Research Agenda

Transformational Change in Sales Organizations: A Special Case of Managing Change

The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation

The Advantages of the Customer Value/Mission Matrix for Strategic Nonprofit Marketing Analysis

A Critic’S View of the Proposed AMS Code of Ethics

An Investigation of Salesforce Effectiveness among Canadian Firms

Marketing Research Firm Performance and Antecedents to Client Satisfaction

An Exploratory Study of the Impact of Computer Knowledge and Involvement on Students’ Attitude Toward the use of the Web in the Classroom and its Frequency of Use

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
Latest Publications