Public Communication Campaigns
Latest Publications

TOTAL DOCUMENTS

23

(FIVE YEARS 0)

H-INDEX

6

(FIVE YEARS 0)

Published By SAGE Publications, Inc.

9781412987707, 9781544308449

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Communication Campaign Effectiveness and Effects: Some Critical Distinctions

Public Communication Campaigns ◽

10.4135/9781544308449.n7 ◽

2017 ◽

pp. 98-112

Author(s):

Charles T. Salmon ◽

Lisa Murray-Johnson

Keyword(s):

Communication Campaign

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Guidelines for Formative Evaluation Research in Campaign Design

Public Communication Campaigns ◽

10.4135/9781544308449.n4 ◽

2017 ◽

pp. 52-68 ◽

Cited By ~ 13

Author(s):

Charles K. Atkin ◽

Vicki Freimuth

Keyword(s):

Formative Evaluation ◽

Evaluation Research

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Why can't We Sell Human Rights Like we Sell Soap?

Public Communication Campaigns ◽

10.4135/9781544308449.n3 ◽

2017 ◽

pp. 34-49 ◽

Cited By ~ 1

Author(s):

Robert C. Hornik

Keyword(s):

Human Rights

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The Rising Tide of Entertainment–Education in Communication Campaigns

Public Communication Campaigns ◽

10.4135/9781544308449.n22 ◽

2017 ◽

pp. 320-333 ◽

Cited By ~ 4

Author(s):

Arvind Singhal ◽

Hua Wang ◽

Everett M. Rogers

Keyword(s):

Entertainment Education ◽

Communication Campaigns

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Community Partnership Strategies in Health Campaigns

Public Communication Campaigns ◽

10.4135/9781544308449.n20 ◽

2017 ◽

pp. 288-304

Author(s):

Neil Bracht ◽

Ronald E. Rice

Keyword(s):

Community Partnership ◽

Health Campaigns

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Designing Digital Games, Social Media, and Mobile Technologies to Motivate and Support Health Behavior Change

Public Communication Campaigns ◽

10.4135/9781544308449.n19 ◽

2017 ◽

pp. 273-287 ◽

Cited By ~ 6

Author(s):

Debra A. Lieberman

Keyword(s):

Social Media ◽

Health Behavior ◽

Behavior Change ◽

Digital Games ◽

Health Behavior Change ◽

Mobile Technologies

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Sociocognitive Approaches for AIDS Prevention: Explicating the Role of Risk Perceptions and Efficacy Beliefs in Malawi

Public Communication Campaigns ◽

10.4135/9781544308449.n17 ◽

2017 ◽

pp. 245-258

Author(s):

Rajiv N. Rimal ◽

Rupali Limaye

Keyword(s):

Risk Perceptions ◽

Aids Prevention ◽

Efficacy Beliefs

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Public Communication Campaigns to Promote Organ Donation: Theory, Design, and Implementation

Public Communication Campaigns ◽

10.4135/9781544308449.n15 ◽

2017 ◽

pp. 219-230 ◽

Cited By ~ 4

Author(s):

Susan E. Morgan

Keyword(s):

Organ Donation ◽

Public Communication ◽

Design And Implementation ◽

Communication Campaigns

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Sense-Making Methodology as an Approach to Understanding and Designing for Campaign Audiences: A Turn to Communicating Communicatively

Public Communication Campaigns ◽

10.4135/9781544308449.n10 ◽

2017 ◽

pp. 146-162 ◽

Cited By ~ 7

Author(s):

Brenda Dervin ◽

Lois Foreman-Wernet

Keyword(s):

Sense Making

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A Systems-Based Evaluation Planning Model for Health Communication Campaigns in Developing Countries

Public Communication Campaigns ◽

10.4135/9781544308449.n5 ◽

2017 ◽

pp. 69-81

Author(s):

Ronald E. Rice ◽

Dennis Foote

Keyword(s):

Developing Countries ◽

Health Communication ◽

Planning Model ◽

Communication Campaigns ◽

Health Communication Campaigns

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