Comparative analysis of the takzdorovo.ru internet portal within the framework of a communication campaign aimed at the motivation of citizens of the Russian Federation to lead a healthy lifestyle

Objective. To evaluate the results of the information and communication campaign to promote a healthy lifestyle through a comparative analysis of the use of the takzdorovo.ru Internet portal in 2018–2019.Methods. Comparative analysis of the use of the Internet portal takzdorovo.ru in 2018–2019. was carried out by analyzing the data of the Yandex.Metrica web analytics system. As a source of information on the prevalence of risk factors from 2018 to 2019 we used data from a sample observation of behavioral factors affecting the health status of the population and the compilation “Healthcare in Russia – 2019” by Rosstat, as well as data from surveys of VTsIOM and the Public Opinion Foundation.Results. The total number of visits to the Internet portal takzdorovo.ru after the information and communication campaign increased by 6,4 times. In 2018, the number of unique visitors to the Internet portal reached 449,302 people, in 2019 – 1,82 million people, an increase of 4 times. The number of page views on the site during the reporting period increased by 8,6 times. Also, a number of behavioral characteristics of users of the takzdorovo.ru Internet portal have improved, for example, attendance by time of day, from various types of devices, page viewing depth, number of failures and duration of the visit on the takzdorovo.ru Internet portal.Conclusion. Conducting a communication campaign within the framework of the federal project “Strengthening Public Health” of the national project “Demography” made it possible to attract citizens to use a reliable Internet resource about healthy lifestyles, which is filled by leading experts in the field of health protection.The conducted communication campaign has demonstrated the effectiveness of attracting the target audience to information materials on the preservation and promotion of health, and indicates the need to support and replicate this experience in order to attract and further motivate the population to lead a healthy lifestyle.

Analisis Kampanye Perilaku Hidup Bersih dan Sehat (PHBS) untuk Pencegahan Penularan COVID-19 oleh Perguruan Tinggi di Malang Raya

The COVID-19 pandemic has caused a global health crisis, include Indonesia, as a impacted country. The effort to citizens is by learning from home. One of the activities affected is that lectures carried out online, but allowed strict health protocols. To support this policy, several universities in Malang City have issued policies both through official appeals and creative content on the university's official social media (Instagram). This study aims to analyze how the Clean and Healthy Lifestyle (PHBS) campaign practices are carried out by universities in Malang City to prevent the transmission of the COVID-19 virus. This research was conducted in qualitative and data will analyze descriptively. Data collection was collected by digital archive on Instagram accounts of several campuses in Malang City. The results of this study indicate that (1) the campaign by universities related to COVID-19 has not been massive and has not been evaluated properly; (2) message content on social media still contains general information related to COVID-19, it is not specifically; (3) the intensity of the PHBS campaign through social media has decreased since 2021. The conclusion is health campaigns related to COVID-19 must continue to be carried out by all universities in Malang City for resilience in facing the COVID-19 pandemic. Keywords: COVID-19, Health Communication Campaign, PHBS, Social Media

Peran komunikasi publik dalam menanggapi gelombang disinformasi Covid-19

Disinformation has reduced public confidence in the government and scientists in handling Covid-19. These conditions hamper the overall handling of the Covid-19 pandemic. In the context of responding to a global pandemic, disinformation greatly affects the country's response to a global pandemic by undermining trust, creating fear, and sometimes leading to harmful behavior. It is important for policy makers to understand disinformation and how to respond to it. This study uses a literature review approach with data sources coming from several documents that have been verified and have a relationship with the object of study. The stages of the study start from choosing a review topic, finding and selecting appropriate articles, analyzing and synthesizing the literature, and finally presenting a review of the study. the results show that the government should have official information channels with verified, transparent, sustainable and fast sources of information. The government must also provide clear and definite information through official channels and trusted media. The government must also ensure the consistency of information. In addition, the government must maintain a transparent pattern of communication about the situation, actions and risks it takes. The aim is to restore public trust in public institutions, in information that has been conveyed by the government to the public as well as guidelines that have been provided by the government to the public, such as health protocol guidelines and the last is "Pre-bunk", or be aware of the potential for disinformation before occurred, as part of a public information and communication campaign.

National Nutrition Communication Campaign in Indonesia: a cross-sectional study of factors associated with exposure

Background Reducing childhood stunting continues to be a priority in Indonesia. In 2015, the National Nutrition Communication Campaign (NNCC) implemented mass media and interpersonal communication (IPC) interventions to disseminate stunting-related information. Whereas other studies of the NNCC’s impact on attitudes and behaviors are currently underway, the purpose of this study was to better understand the factors associated with exposure to the media and IPC components of the NNCC. Methods A cross-sectional survey was conducted following the NNCC media and IPC campaigns in rural Indonesia. The final study sample included 1734 mothers. Survey data was collected from each participant by trained interviewers using an electronic tablet. Responses relating to demographic and socioeconomic factors, use of social media and WhatsApp, and electronic device ownership were analyzed. Logistic regression analyses, using SAS version 9.4, were conducted to evaluate the relationship between technology-related items and exposure to both the media and the IPC interventions. Results Owning an internet device (OR = 1.643, CI = 1.237–2.183, p < 0.001), accessing social media (OR = 1.81, CI = 1.32–2.49, p < 0.001), using a device to access health information (OR = 2.068, CI = 1.469–2.911, p < 0.0001), and accessing WhatsApp (OR = 1.663, CI = 1.175–2.355, p < 0.05) were positively related to exposure to NNCC messages meant to change behavior to decrease stunting. In separate analyses, owning an internet device (OR = 0.609, CI = 0.459–0.81, p < 0.001) accessing social media (OR = 0.626, CI = 0.459–0.854, p < 0.05), using a device to access health information (OR = 0.528, CI = 0.377–0.740, p < 0.001), and accessing WhatsApp (OR = 0.688, CI = 0.489–0.968, p < 0.05) were negatively related to IPC exposure. Mothers with access to internet-accessible devices were more likely to be exposed to the media campaign component to decrease stunting while mothers without access to internet-accessible devices were more likely to be exposed through IPC. Conclusions Mothers who owned devices that could access the internet were more likely to have been exposed to the media campaign component to decrease stunting by behavior change but were less likely to participate in IPC activities. The opposite was true for mothers who did not have access to internet-accessible devices. These findings may be used to inform future community health efforts in rural Indonesia and similar regions that may be considering the use of both mass media and interpersonal interventions to influence health behaviors in order to decrease stunting.

Development and Evaluation of a Research-Driven Health Communication Campaign to Increase Fruit and Vegetable Consumption Among SNAP-Eligible Ohio Adults

Background: Despite evidence of the protective effects of a diet high in fruits and vegetables, intake among Ohio adults remains low. A health communication campaign is an attractive behavior change intervention due to its potential to reach a large audience. Focus of the Article: This study aims to examine the development of a state-level health communication campaign and to assess outcome measures relative to fruit and vegetable intake. Research Question: Two research questions were evaluated: (1) How did Ohio State University Extension use formative research to inform the campaign’s development? and (2) Was campaign exposure associated with increased fruit and vegetable consumption or readiness to increase fruit and vegetable consumption among the target audience comprising Ohio adults eligible for the Supplemental Nutrition Assistance Program (SNAP)? Program Design/Approach: Ohio State University Extension conducted extensive formative evaluation prior to developing the Celebrate Your Plate health communication campaign. The campaign was designed to increase the target audiences’ fruit and vegetable consumption, reinforce messages taught in nutrition education classes, and reach a larger segment of the population with messages promoting healthy behaviors. The campaign was implemented statewide through a multi-year phased rollout and comprised a mix of printed and digital communication channels and an accompanying website. Supportive individual- and community-level programming was also implemented by Ohio State University Extension as part of a multilevel approach to increasing fruit and vegetable intake. Importance to the Social Marketing Field: The limited existing research on the effectiveness of health communication campaigns to increase consumption of healthy foods largely focuses on national campaigns and this study examines effectiveness of a locally tailored campaign. Methods: This study comprised a mixed-methods multi-stage evaluation: qualitative data were collected in four pilot counties to assess the target audience’s awareness and reception of the campaign and recommendations for future efforts. Cross-sectional post-implementation outcome evaluation data were collected and analyzed to assess campaign exposure and behaviors of the target audience. Results: During the pilot evaluation, the target audience responded positively to campaign materials and identified the perceived cost of healthy recipes as a main barrier to changing eating patterns. After the campaign was rolled out statewide, approximately 18% of the target audience indicated exposure to Celebrate Your Plate in aided recall. Campaign exposure was significantly associated with higher fruit ( p < .001) and vegetable ( p < .001) consumption. The Stages of Change model was used to conceptualize readiness to increase fruit and vegetable consumption; campaign exposure was significantly associated with readiness to increase fruit ( p = .001) and vegetable ( p = .027) consumption. Recommendations for Research or Practice: Results of this study show that campaign exposure is significantly associated with higher fruit and vegetable consumption and readiness to consume more fruits and vegetables among the target audience, though more rigorous evaluation is needed to determine causality. Limitations: This study included cross-sectional data and lacked a control group and consequently cannot be used to determine if behavioral observations resulted from campaign exposure. Additionally, this study relied on self-reported data and is susceptible to response biases.

Early COVID-19 Government Communication Is Associated With Reduced Interest in the QAnon Conspiracy Theory

Does inadequate risk communication during uncertain times trigger the rise of conspiratorial ideas? We hypothesize that, where government COVID-19 risk communication started early, as measured by the number of days between the start of the communication campaign and the first case in the country, citizens are less likely to turn to conspiratorial explanations for the pandemic, which typically assign blame to powerful actors with secret interests. In Study 1a, we find strong support for our hypothesis in a global sample of 111 countries, using daily Google search volumes for QAnon as a measure of interest in QAnon, which is a conspiracy theory contending, among other things, that COVID-19 is a conspiracy orchestrated by powerful actors and aimed at repressing civil liberties. The effect is robust to a variety of sensitivity checks. In Study 1b, we show that the effect is not explainable by pre-pandemic cross-country differences in QAnon interest, nor by ‘secular’ rising interest in QAnon amid the pandemic. A one-standard deviation (26.2days) increase in communication lateness is associated with a 26% increase in QAnon interest. In pre-registered Study 2, we find limited support for the proposition that early communication reduces self-reported pandemic-related conspiratorial ideation in a sample of respondents from 51 countries. Overall, our results provide evidence that interest in extreme ideas, like QAnon, are highly responsive to government risk communication, while less extreme forms of conspiracism are perhaps less so.

Improving awareness of energy conservation: Rocky Mountain City

Purpose The purpose of this research project was to improve public awareness to improve public awareness of the importance of energy conservation and to improve the use of simple conservation strategies. A thorough evaluation of the net gain from the numerous energy campaigns rolled out to the public every year is lacking. This study conducted pre- and post-campaign surveys and focus groups to evaluate one campaign’s impact on self-reported energy behaviors. Design/methodology/approach The campaign used television public service announcements and a website to improve awareness of the city’s efforts to conserve energy and to increase individual energy conservation practices. Focus groups (n = 40) were used to identify common barriers to conservation, and pre- and post-surveys (n = 533, 479) were conducted to evaluate the campaign’s effectiveness. Findings Results indicated that the campaign increased positive changes in changing light bulbs and confidence in taking action to turn down thermostats, unplug devices and turn off lights. While follow-up research is needed on the precise mechanism of the psychological process at work, the findings are consistent with the concepts of self and response efficacy as needed components of any behavior change. The authors advocate the adoption of research-informed message design to maximize communication campaign effects. Originality/value This paper demonstrates how the combination of three prominent persuasion theories can be used to develop behavior change campaigns. Also, it is one of the few studies to evaluate the effectiveness of the Energy Star campaign.