Plainly enough, the right theory of mental content should (when fed the facts) assign the right contents to mental representations, but which ones are right? There is disagreement among philosophers especially regarding the relatively simple systems often used (and abused) as “test” cases. Some disagreement is due to different meta-analytic aims or background assumptions, but some is due to lack of familiarity with known facts. So, in this chapter, the author sketches some neuroethological findings regarding the vision involved in toad prey-capture. What is argued is that the information-processing approach to explaining the toad’s abilities imposes constraints on which contents ought to be ascribed in this case. The normal system, and its normal causal sensitivities, must be able to support the contents ascribed, and perceptible features must be represented prior to the representation of imperceptible ones (e.g., in vision, visible features must be represented before invisible ones). In exploring the implications of this for philosophical theories of content, the author argues that, if the information-processing approach is along the right lines, the right contents are not those delivered by standard (a.k.a. “High Church”) teleosemantics, such as Millikan’s.