The Ecology of Communicative Contact in English-Speaking Discourse

The article explores the ecological essence of English-speaking discourse as optimal ratio of phatic and informational content in contacts of addressants and addresees in different spheres of communication. Unison and dissonant contacts are distinguished as ecological and non-ecological communicative contacts. The set of standards and rules of verbal and non-verbal behavior in English society organizes and regulates communicative process. The type of situation and the addressee are leading factors on three stages of contact: establishing, maintaining and breaking. The findings are supported with the examples taken from the English discourse.

Stage Monologue and its Linguistic Features (Textual and Prosodic Analysis)

Spoken language production is considered to be one of the most difficult aspects of teaching a foreign language. It usually involves mastering pronunciation of sounds and intonation. If nowadays many teachers do not worry about the phonetic details of sounds, there is still focus on intonation as it has a great impact on the comprehensibility of the learner’s English. This is a very important issue for future teachers because correctness of pronunciation is one of the goals of any spoken language programme, with students asked to produce quite extended spoken monologues and to follow the requirements of various intonational styles. The aim of this study is to analyse textual and prosodic characteristics of stage monologue – a text produced on a theatre stage or in a film. Analytical methods were applied in order to obtain information about textual features and prosodic stylistic markers such as pitch level, range, tone modifications, loudness, and tempo, and also to develop style-forming factors in stage monologue. Results show that the stage monologues analysed possess all necessary characteristics of a text: informational content, delimitation, continuum, coherence, cohesion and completeness. Further analysis of stage monologue showed that it can be characterised by such specific features as expressiveness, normativeness, effectiveness, and conversational character. Stage monologues also possess all necessary prosodic markers. Certain style-forming factors of stage monologue were also developed in this study, including delimitation, accentuation of key words, thematic centres and expressively prominent centres, type of composition scheme, and theme. These results will be of significant pedagogical value to students who intend to become English teachers, and to teachers involved in linguistics research.

The Triggering Mechanism of Short Video Customer Inspiration – Qualitative Analysis Based on the Repertory Grid Technique

It is believed that stimulating the inspiration of short video consumers might be an effective way to attract and maintain the attention of consumers so that they are willing to respond positively to short video ads. Therefore, in order to explore the source of customer inspiration in short video and its cognitive psychological process, the text and grid data collected from an interview among 25 short video users have been qualitatively analyzed by Kelly Grid Technology in order to construct the formation path model of short video customer inspiration, and find out its source, triggering mechanism, and influencing factors. It is found that the inspiring informational content characteristics include richness, reliability, vividness, and fluency of emotional content characteristics, fun, novelty, and narrative. However, the characteristics of commercial content in short video ads hinder the inspiration of consumers. The study also reveals that an internal mechanism of inspiration stimulation is built on some cognitive processes (i.e., presence, processing fluency, perceived innovation, perceived convenience) generated by informational content, and emotional responses by emotional content (i.e., curiosity, surprise, enjoyment, etc.). In addition, it is shown that personal involvement enhances the relationship between the inspiring content characteristics and consumer inspiration. As a result, customer inspiration and engagement in short video ads are highly enriched. Findings provide implications for short video platforms and online marketers.

Green Brand Positioning for Organic Food: A Content Analysis of Corporate Websites

The purpose of this paper is to provide a perspective on the positioning bases of the green brands present on the organic food market. The research method is the content analysis of secondary data sources. The study was based on the analysis of the informational content available on the corporate websites of green brands in the portfolio of processing companies present on the Romanian market. This study identified 18 positioning bases for the investigated green brands. The positioning bases belong mainly to the category of attributes, these being in particular specific characteristics of organic food. The study notes the existence of specific positioning bases for organic food brands. The results can help practitioners to communicate brand positioning in the online environment by developing appropriate strategies.

Towards a Measure for Characterizing the Informational Content of Audio Signals and the Relation between Complexity and Auditory Encoding

The accurate description of a complex process should take into account not only the interacting elements involved but also the scale of the description. Therefore, there can not be a single measure for describing the associated complexity of a process nor a single metric applicable in all scenarios. This article introduces a framework based on multiscale entropy to characterize the complexity associated with the most identifiable characteristic of songs: the melody. We are particularly interested in measuring the complexity of popular songs and identifying levels of complexity that statistically explain the listeners’ preferences. We analyze the relationship between complexity and popularity using a database of popular songs and their relative position in a preferences ranking. There is a tendency toward a positive association between complexity and acceptance (success) of a song that is, however, not significant after adjusting for multiple testing.

Face masks increase compliance with physical distancing recommendations during the COVID-19 pandemic

Governments across the world have implemented restrictive policies to slow the spread of COVID-19. Recommended face mask use has been a controversially discussed policy, among others, due to potential adverse effects on physical distancing. Using a randomized field experiment (N = 300), we show that individuals kept a significantly larger distance from someone wearing a face mask than from an unmasked person during the early days of the pandemic. According to an additional survey experiment (N = 456) conducted at the time, masked individuals were not perceived as being more infectious than unmasked ones, but they were believed to prefer more distancing. This result suggests that wearing a mask served as a social signal that led others to increase the distance they kept. Our findings provide evidence against the claim that mask use creates a false sense of security that would negatively affect physical distancing. Furthermore, our results suggest that behavior has informational content that may be affected by policies.

Effect of competitive acoustic environments on speech intelligibility

Excessive noise and reverberation times degrade listening abilities in everyday life environments. This is particularly true for school settings. Most classrooms in Italy are settled in historical buildings that generate competitive acoustic environments. So far, few studies investigated the effect of real acoustics on speech intelligibility and on the spatial release from masking, focusing more on laboratory conditions. Also, the effect of noise on speech intelligibility was widely investigated considering its energetic rather than its informational content. Therefore, a study involving normal hearing adults was performed presenting listening tests via headphone and considering the competitive real acoustics of two primary-school classrooms with reverberation time of 0.4 s and 3.1 s, respectively. The main objective was the investigation of the effect of reverberation and noise on the spatial release from masking to help the design of learning environments. Binaural room impulse responses were acquired, with noise sources at different azimuths from the listener’s head. The spatial release from masking was significantly affected by noise type and reverberation. Longer reverberation times brought to worst speech intelligibility, with speech recognition thresholds higher by 6 dB on average. Noise with an informational content was detrimental by 7 dB with respect to an energetic noise.

Locative phrase and descriptive discourse in L2 Chinese

This study examines the way in which French-speaking learners of L2 Chinese construct a type of discourse called static spatial description. It involves the analysis of an oral corpus collected from two groups of native speakers of Chinese and French, and two groups of learners of L2 Chinese at two proficiency levels (low and intermediate). The data collected consist of the description of a poster. The results show that linguistic devices used in Chinese and French to encode the locative phrase and its syntactic functions have an impact on the presence and placement of the locative in utterances encoding spatial localization. These properties in turn influence the way in which the informational content develops across the utterances in the discourse. There is a clear development of proficiency between the two L2 groups. However, intermediate learners are not yet able to organize information on the discourse level like native Chinese speakers do.

Determination of the informational content of symptoms in the dynamic processes of assessing the patient’s condition in e-health

The study is devoted to substantiating the tactics of choosing the signs of the patient's condition for diagnostic decision-making on corrective medical intervention in mobile medicine. The aim of the research: to study a creation of a methodology for determining the integral informativeness of the patient's symptoms during remote monitoring of his condition. Materials and methods: this article is based on search results in PubMed, Scopus, MEDLINE, EMBASE, PsycINFO, Global Health, Web of Science, Cochrane Library, UK NHS HTA articles published between January 1991 and January 2021 and containing the search terms “information technology”, “Mobile medicine”, “digital pathology” and “deep learning”, as well as the results of the authors' own research. The authors independently extracted data on concealment of distribution, consistency of distribution, blindness, completeness of follow-up, and interventions. Results: concluded that to determine the Informativeness of symptoms in mobile monitoring of patients, it is possible to use risk indicators of predicted conditions as a universal method. Given that the Informativeness of the patient's condition changes constantly, for online diagnosis of conditions during remote monitoring of the patient it is recommended to use the function of informative symptoms from time to time and use a set of approaches to assess the Informativeness of patient symptoms. It is proposed to use the strategy of diagnosis and treatment using probabilistic algorithms based on the values of the risk of complications of the pathological process, as well as the formulas of Kulbach and Shannon to determine individual trends in the pathological patient process. Conclusion: there was proposed to use risk indicators of predicted conditions as a universal method for determining the informational content of symptoms in mobile monitoring of patients.