Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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215

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Published By Springer International Publishing

9783319266466, 9783319266473

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

The Role of Customer Readiness in Customer Participation in Non-technology-based Service Delivery and Its Outcomes

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_86 ◽

2016 ◽

pp. 429-429

Author(s):

Atieh Poushneh ◽

Arturo Z. Vasquez-Parraga

Keyword(s):

Service Delivery ◽

Customer Participation

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Forgiven the Right Way: The Role of Regulatory Fit in Brand Apologies and Forgiveness

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_124 ◽

2016 ◽

pp. 615-615

Author(s):

Young-A Song ◽

So Young Lee ◽

Tae Rang Choi ◽

Marcos Duran

Keyword(s):

Regulatory Fit ◽

The Right

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The Role of Country of Origin on Purchase Behavior of Luxury Brands: A Conceptual Framework from India

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_42 ◽

2016 ◽

pp. 215-216

Author(s):

Varsha Jain ◽

Don Schultz

Keyword(s):

Conceptual Framework ◽

Country Of Origin ◽

Purchase Behavior ◽

Luxury Brands

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Brand Africa: We and They

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_59 ◽

2016 ◽

pp. 297-301

Author(s):

Penelope Muzanenhamo ◽

David C. Arnott

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The Invalidity (And Then Some) of Rank Correlation for Describing the Accuracy of Multiple-Choice Question Difficulty Taxonomies

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_37 ◽

2016 ◽

pp. 197-198

Author(s):

John R. Dickinson

Keyword(s):

Multiple Choice ◽

Rank Correlation ◽

Multiple Choice Question ◽

Question Difficulty

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Understanding the “Spillover Effect” of Negative Economic News on Consumers’ Evaluations of Online Advertising

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_31 ◽

2016 ◽

pp. 171-175

Author(s):

Cuauhtemoc Luna-Nevarez

Keyword(s):

Online Advertising ◽

Spillover Effect ◽

Economic News

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Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking—A Structured Abstract

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_25 ◽

2016 ◽

pp. 131-136

Author(s):

Silke Bambauer-Sachse ◽

Priska Heinzle

Keyword(s):

Sensation Seeking ◽

Product Type ◽

Comparative Advertising ◽

Consumer Reactions

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Sales Force Acceptance of Disruptive Technologies

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_210 ◽

2016 ◽

pp. 985-986

Author(s):

Michael Obal ◽

Nathan Fong

Keyword(s):

Sales Force ◽

Disruptive Technologies

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The Analytical Model of Country Resources, Country Image, and Foreign Direct Investment: The Country Branding Implications

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_174 ◽

2016 ◽

pp. 807-808

Author(s):

Qin Sun

Keyword(s):

Foreign Direct Investment ◽

Analytical Model ◽

Direct Investment ◽

Country Image ◽

Country Branding

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Using Community-Based Social Marketing to Change Youth Littering Behavior

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science ◽

10.1007/978-3-319-26647-3_150 ◽

2016 ◽

pp. 727-728 ◽

Cited By ~ 1

Author(s):

Mine Üçok Hughes ◽

Will McConnell

Keyword(s):

Social Marketing ◽

Community Based

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Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

The Role of Customer Readiness in Customer Participation in Non-technology-based Service Delivery and Its Outcomes

Forgiven the Right Way: The Role of Regulatory Fit in Brand Apologies and Forgiveness

The Role of Country of Origin on Purchase Behavior of Luxury Brands: A Conceptual Framework from India

Brand Africa: We and They

The Invalidity (And Then Some) of Rank Correlation for Describing the Accuracy of Multiple-Choice Question Difficulty Taxonomies

Understanding the “Spillover Effect” of Negative Economic News on Consumers’ Evaluations of Online Advertising

Consumer Reactions to Comparative Advertising: The Role of Product Type and Sensation Seeking—A Structured Abstract

Sales Force Acceptance of Disruptive Technologies

The Analytical Model of Country Resources, Country Image, and Foreign Direct Investment: The Country Branding Implications

Using Community-Based Social Marketing to Change Youth Littering Behavior

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? - Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Latest Publications