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2021 ◽  
pp. 016555152110605
Author(s):  
Chang Liu ◽  
Xiaoxuan Song ◽  
Preben Hansen

This study investigated users’ searching, reading and writing interactions and their activity transitions during task completion process when users were collecting information for learning-related search tasks. Task completion process was defined as the process users started to search till the time when they have collected enough information to accomplish the search tasks. The data analysis was conducted from a new process perspective through synthesising macro- and micro-process levels. Four evenly distributed stages were divided according to the total task completion time in each search session. Our results demonstrated that users generally experienced three sub-processes during task completion process: exploration, accumulation and composition/reporting. Exploration sub-process is basically the first quarter of the total task completion time, during which users often issue more queries and visit more search engine result pages (SERPs) to collect information, and the dominant activity transition is switching between searching and reading; accumulation sub-process is mainly the second and third quarters of the total task completion time, during which they visit more unique content pages, have more revisits per content page, and they switch between reading and writing activities frequently; the last stage is composition/reporting sub-process, which is dominated by writing, and users often switch between writing and reading, and between writing and searching. Based on these findings, we propose a search pace model to describe how users proceed from the beginning to the end of task completion process in these three sub-processes. The methodology applied has been proved to be effective to examine users’ interaction behaviours from the process perspective on both the micro- and macro-levels. The findings of this article help us understand how users proceed their dynamic searching, reading and writing behaviours for learning-related tasks, and also have implications for the design of search systems that support learning-related tasks.


2021 ◽  
Vol 1 (2) ◽  
pp. 49-54
Author(s):  
Tri Yusnanto ◽  
Fatimah Nur Arifah ◽  
Sugeng Wahyudiono

Borobudur merupakan barometer pariwisata Indonesia menjadi tolak ukur bagi pengembangan pariwisata destinasi lainnya. Pembangunan pariwisata borobudur dan sekitarnya yang telah dimulai sejak 20 tahun lalu mampu menjadikan sektor andalan kabupaten magelang selama bertahun-tahun. Industri pariwisata telah menciptakan multiplier effect bagi Provinsi Jawa Tengah khususnya Babupaten Magelang.Dengan begitu harus ada bebarapa cara marketing yang harus diterpakan agar orang dapat mengetahui tempat tersebut salah satunya dengan webite. Sekarang sebuah website telah diterapkan sebagai bahan dalam media promosi untuk memasarkan sebuah produk. Selain efektif, biayanya lebih murah serta mampu menjangkau ke seluruh dunia Akan tetapi belum semua website dapat memperoleh posisi teratas pada hasil pencarian atau SERP (Search Engine Result Page), bahkan sulit ditemukan oleh search engine karena sangat banyaknya website yang ada.Sehingga akan berdampak pada jumlah pengunjung website- nya. SEO adalah sebuah teknik pengoptimasian sebuah halaman yang mengandung kata kunci atau frase yang bersangkutan yang akan di index oleh mesin pencari sebagai kata kunci pecarian disini sagatlah diperlukan supaya website  menjadi optimal.


2021 ◽  
Vol 20 ◽  
pp. 207-216
Author(s):  
Christos Ziakis ◽  
Maro Vlachopoulou

There are several Web Content Management Systems (WCMS) available that are used by web developers in order to develop and manage a website. In addition, over the last years, companies have invested in Search Engine Optimization (SEO) techniques by applying the factors used by search engines, such as Google, in order to rank amongst the first results in Search Engine Results Pages (SERPs). On-page factors such as the implementation of keywords in the title tags and the website loading time are amongst the criteria that are taken into consideration and are directly affected by the website’s technology and WCMS. Following a relevant literature review, the authors conducted research amongst 6682 websites in order to identify whether and which WCMS is used by SEO experts’ websites that appear in the top search results. Findings indicated that custom made websites that do not rely on widely used WCMSs appear more frequently at the top of search results, while the Drupal CMS appears quite high, despite it being used by a small number of websites across the web.


2021 ◽  
Author(s):  
Ashlee Milton

Mental health disorders (MHD) are a rising, yet stigmatized, topic. With statistics reporting that one in five adults in the United States will be afflicted by a MHD in their lifetime, researchers have begun exploring the behavioral nuances that emerge from interactions of these individuals with persuasive technologies, mainly social media. Yet, there is a gap in the analysis pertaining to a persuasive technology that is part of their everyday lives: search engines (SE). Each day, users with MHD embark on information seeking journeys using SE. Every step of the search process for better or worse has the potential to influence a searcher’s state of mind. In this thesis work, we empirically investigate what subliminal stimulus SE present to these vulnerable individuals during their searches. We do so by utilizing an information retrieval foundation that leverages data and techniques from psychology, social media, and natural language processing. Outcomes from this work showcase open problems related to query suggestions, search engine result pages, and ranking, that the information retrieval community needs to address so that SE can better support individuals with MHD.


Author(s):  
András Fittler ◽  
Latifat Adeniye ◽  
Zoltán Katz ◽  
Richárd Bella

The COVID-19 pandemic and the related infodemic generated confusion and increased demand of various pharmaceuticals, ushering in the opportunity for illicit online vendors to fill a gap in the marketplace using potentially dangerous products. The aim of our study is to provide evidence regarding increased demand, online availability and consumer accessibility of ivermectin, an anthelmintic agent, without substantiated indications in reference to SARS-CoV-2. In our study, we combined infodemiology methodology aligned with search engine result assessment and website analytics to evaluate patient safety risks. Users’ Google queries regarding ivermectin were trending and peaked during the last week of November 2020 and March 2021. Consumers more likely found links leading directly or indirectly (via redirection) to illegal online retailers representing nearly half (53.3%) of search engine result links regarding the first three result pages in December 2020 and topped off at 73.3% by March 2021. Illicit medicine retailers outnumbered and outranked their legitimate counterparts and dominated the first search engine results page. A vast majority (77.7%) of the identified online pharmacies were characteristically rogue; more than half (55.5%) offered prescription-only products without a valid medical prescription. Our results illustrate connection between infodemic and its consequences on the illicit online pharmacy market


Author(s):  
Garrett Allen ◽  
Benjamin L Peterson ◽  
Dhanush kumar Ratakonda ◽  
Mostofa Najmus Sakib ◽  
Jerry Alan Fails ◽  
...  

Author(s):  
Antonius Antonius ◽  
Bernard Renaldy Suteja

Current development of the internet world has been growing rapidly, especially in the field of website. People use search engines to find the news or information they needed on a website. One of the many indications of the success of a website is traffic. Traffic could be received from various factors, one of which is website rank in Search Engine Result Page (SERP). To improve the SERP, SEO methods are required. This research will implement SEO to website especially on the image, and then analyzed by using a tester tools, for example SEOptimer, Pingdom Tools, and SEO Site Checkup. After the website has been optimized, tested with the same tester tools. From the research results can be seen whether image optimization can affect SERP.


Author(s):  
Sheenagh Pietrobruno

As museum objects circulate on social media, their narratives shift. This change is explored through social media methods that track the movement of objects from museums to YouTube search engine result pages (SERPs). Since the contents of SERPs are geared to individual Internet provider (IP) addresses, this platform integrates personalization. Social media methods are used to compare the narratives and meanings generated by personalized SERPs on YouTube with the preferred narratives and meanings produced by museums. This correlation is drawn through the case study of the Viking helmet at the Swedish History Museum. First, how narratives are connected to the helmet at the Swedish History Museum is examined in terms of the way that the museum’s exhibitions juxtapose visual and textual information, which is contextualized through communication materials. The stage is then set to examine how the juxtaposition of images, metadata and video content on YouTube further produces narratives related to the helmet. This narrative building, which incorporates personalization into the platform’s production of stories, is facilitated by scrolling, as per the platform’s business strategies. Continuous streams of thumbnails are searched on YouTube SERPs to identify ones depicting helmets, and then, the narratives are identified by analysing the selected thumbnails. Stories take shape through qualitative descriptions of each thumbnail’s helmet imagery in juxtaposition with its corresponding video title and content. The consequent narratives are then compared to those put forward by the Swedish History Museum. An example of a research finding is foregrounded to demonstrate that SERPs personalize narratives. The hermeneutic process underlying the methodological approach shows how personalization algorithms targeting user identities via IP addresses impact the narratives of objects that are mediated and commercialized via social media SERPs. This personalization challenges the social justice aims of museums: the stories that surround objects in museums are not curated to individual tastes and identities but are pitched to promote a plurality of perspectives in order to erode the rigidity of identity categories.


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