Does PLB Name Really Matter for Retailers? A Case of Negative Publicity

2015 ◽  
pp. 85-94 ◽  
Author(s):  
Hanna Gendel-Guterman ◽  
Shalom Levy
Keyword(s):  
Negative Publicity

NEGATIVE PUBLICITY- CAN IT BOOST THE PRODUCT SALES?

2015 ◽  
Vol 6 (01-02) ◽  
Author(s):  
Ashish Singh
Keyword(s):  
Low Cost ◽  
Good Source ◽  
Negative Publicity ◽  
Product Sales

Negative publicity is publicity as a result of particular reasons and the result is often disastrous. No person or an organization thinks of negative publicity in its most weird dreams. But for a organization, who cannot spend much money in positive publicity, this negative publicity can be a good source of gaining acceptance in the already overcrowded market. And the negative publicity comes at very low cost and instantly. Another advantage is the perception of people. We tend to remember bad things more easily that good things. Also, there are many entities in the market who always try to do good things. But there are few, approximately zero, who are dragged in to negative publicity. These reasons, which supports negative publicity are theoretical reasons, but they are backed by practical examples as well. This paper is written to explore these reasons and gives substantial proof for the same.

Handling negative publicity

2017 ◽  
Vol 21 (3) ◽  
pp. 267-286 ◽  
Author(s):  
Angie Chung ◽  
Hua Jiang
Keyword(s):  
Network Theory ◽  
Design Methodology ◽  
Content Type ◽  
Csr Communication ◽  
Subject Design ◽  
Negative Publicity ◽  
Associative Network Theory ◽  
Corporate Social ◽  
The Impact

Purpose Based on the framing theory and the associative network theory, the purpose of this paper is to develop and test a model that examines the impact of employing corporate social responsibility (CSR) communication in apology statements after negative publicity. Specifically, this study examines the role of CSR fit and CSR history in reducing anger and negative word-of-mouth (NWOM). This study also examines whether perceived CSR motivation and skepticism toward the apology statement mediate the effect of CSR fit and CSR history on anger and NWOM. Design/methodology/approach This study was a 2×2 between-subject design manipulating CSR fit (high or low) and CSR history (long or short). Findings The findings of this study suggest that strategically employing CSR communication in an apology statement after negative publicity may reduce negative consumer reactions. Originality/value The effects of CSR history and CSR fit have been studied in different contexts, but the effects of mentioning the two components in terms of apology statements had been understudied. This paper fulfills an identified need to study how employing CSR communication in apology statements after negative publicity can mitigate negative audience reactions.

scholarly journals The Repetitive Rhetoric of Miscavige’s Battle: A Preliminary Look at the Church of Scientology

Res Rhetorica ◽  
2017 ◽  
Vol 4 (3) ◽  
Author(s):  
Mark Porrovecchio
Keyword(s):  
Organizational Structure ◽  
Belief System ◽  
Negative Publicity ◽  
Short Essay ◽  
The Church

The Church of Scientology is currently experiencing a rash of negative publicity regarding its belief system, organizational structure, and practices. Amidst this controversy, Ecclesiastical Leader David Miscavige has continued to make speeches celebrating the church. But he has remained notably silent regarding the challenges facing his church. This short essay aims to: (a) provide an introduction to the church, (b) examine the rhetoric of Miscavige in light of the church’s practices, and (c) offer up some initial suggestions regarding how the two can, and do, relate to each other. The tentative conclusions drawnsuggest that, at best, Miscavige is providing his followers with a positive vision of the church; at worst, his rhetoric threatens to engender more criticism and further isolate the church.

Consumer response to private label brands’ negative publicity: a relational effect on retailer’s store image

2017 ◽  
Vol 26 (2) ◽  
pp. 204-222 ◽  
Author(s):  
Hanna Gendel-Guterman ◽  
Shalom Levy
Keyword(s):  
Structural Equation ◽  
Empirical Studies ◽  
Product Category ◽  
Private Label ◽  
Equation Modeling ◽  
Store Image ◽  
Content Type ◽  
Negative Publicity ◽  
Image Context ◽  
Potential Damage

Purpose This study aims to examine the effect of private label brand (PLB) products’ negative publicity (NP) events on PLB general image and retailer’s store image, because of the suggested interdependency between retailer’s store image and PLB image. Design/methodology/approach Three empirical studies were conducted to test the NP effect – Studies 1 and 2, respectively; and test the occurrence of moderate and extreme NP events regarding the functional PLB product category. Study 3 replicates prior studies conducted on the hedonic product category. In these studies, participants were randomly assigned to treatment and control groups. The studies use factor analysis methods following t-tests and paths analyses, using structural equation modeling (SEM). Findings Findings show that both moderate and extreme NP have an influence on the PLB’s image dimensions. These effects “spilled over” to the entire range of PLB products, regardless of the category of the damaged product. Regarding retailer’s store image, the effect of NP was retained in the product-related image context and did not exceed that of the store-related image. However, in relation to functional products, when NP is very extreme, the effect on PLB image exceeds that of retailer’s store image. Practical implications Retailers should invest more efforts in their PLB product selection, quality maintenance and supervision to eliminate potential damage from events related to their PLB products. Originality/value The originality of this study is in the association of two streams of research: NP effects and the relationship between PLB image and retailer’s store image.

The Essays on Negative Publicity

2021 ◽  
Author(s):  
Jung Ah Han
Keyword(s):  
Negative Publicity

Anonymous Workblogging and Organizational Coping Strategies

2012 ◽  
pp. 1496-1514
Author(s):  
Abigail Schoneboom
Keyword(s):  
Civil Rights ◽  
Human Resources ◽  
Employment Law ◽  
The Internet ◽  
Mainstream Media ◽  
High Profile ◽  
Negative Publicity ◽  
Workplace Surveillance ◽  
Potential Opportunity ◽  
Rights Issues

In recent years, the rise of blogging has led to debate about whether employees should be free to talk about their employers on the Internet, and whether they should be able to blog on company time. Several high-profile cases of fired bloggers between 2002 and 2006, drew attention to important labor and civil rights issues that led to debate among human resources and employment law experts in the mainstream media. The negative publicity surrounding the cases of fired bloggers has given rise to an alternative management strategy – a cautious embrace of blogging by employers, who saw the practice as a potential opportunity for marketing and professional development. However, efforts by bloggers to retain their right to blog anonymously signify continuing tensions, revealing the contradictions between workplace surveillance and an “enlightened” management doctrine based on openness and trust, indicating a refusal by some employees to align their blogging endeavors with the interests of their employer. This chapter examines the workblogging phenomenon as an intersection of organizations, technology, and trust, and makes some tentative connections between Guerra et al.’s (2003) concept of “trust-tension” and the critical management literature.

Managing Negative Publicity on Social Media

2016 ◽  
pp. 20-29 ◽  
Author(s):  
Himadri Barman
Keyword(s):  
Social Media ◽  
Real Life ◽  
The Social ◽  
The Face ◽  
Negative Publicity

The Chapter talks about the importance of social media from the view of publicity for an organization. It talks about a few real life situations where organizations have suffered as a result of negative publicity on the social media. That negative publicity can be a disaster for the organization is emphasized. The chapter lists out the causes of negative publicity for an organization in the social media and how it can be tackled as is found in existing literature on negative publicity in the social media. The chapter ends with a series of guidelines to get back on track in the face of negative publicity in the social media.

Anonymous Workblogging and Organizational Coping Strategies

2010 ◽  
pp. 210-227 ◽  
Author(s):  
Abigail Schoneboom
Keyword(s):  
Civil Rights ◽  
Human Resources ◽  
Employment Law ◽  
The Internet ◽  
Mainstream Media ◽  
High Profile ◽  
Negative Publicity ◽  
Workplace Surveillance ◽  
Potential Opportunity ◽  
Rights Issues

In recent years, the rise of blogging has led to debate about whether employees should be free to talk about their employers on the Internet, and whether they should be able to blog on company time. Several high-profile cases of fired bloggers between 2002 and 2006, drew attention to important labor and civil rights issues that led to debate among human resources and employment law experts in the mainstream media. The negative publicity surrounding the cases of fired bloggers has given rise to an alternative management strategy – a cautious embrace of blogging by employers, who saw the practice as a potential opportunity for marketing and professional development. However, efforts by bloggers to retain their right to blog anonymously signify continuing tensions, revealing the contradictions between workplace surveillance and an “enlightened” management doctrine based on openness and trust, indicating a refusal by some employees to align their blogging endeavors with the interests of their employer. This chapter examines the workblogging phenomenon as an intersection of organizations, technology, and trust, and makes some tentative connections between Guerra et al.’s (2003) concept of “trust-tension” and the critical management literature.

“A Hidden War”

2020 ◽  
pp. 109-146
Author(s):  
Pierre-Hugues Verdier
Keyword(s):  
United States ◽  
Large Scale ◽  
The United States ◽  
Payment Systems ◽  
Terrorist Groups ◽  
Negative Publicity ◽  
State Prosecutors ◽  
Global Banks ◽  
The U.S

This chapter examines the rise of financial sanctions as a tool of U.S. foreign policy and the role of U.S. prosecutors in enforcing sanctions against global banks. It describes how the United States developed its financial sanctions capabilities against terrorist groups, then turned them against state actors such as North Korea, culminating with elaborate sanctions programs against Iran and Russia. It shows how U.S. federal and state prosecutors uncovered large-scale sanctions evasion efforts at numerous global banks that processed U.S. dollar payments. This enforcement campaign led to some of the largest criminal fines ever levied, and global banks such as HSBC and BNP Paribas agreed to implement U.S. sanctions and anti-money laundering controls in their worldwide operations, thus broadening the reach of U.S. policy. Although U.S. enforcement actions faced strong criticism by U.S. allies, banks facing large fines, negative publicity, and potential loss of access to essential U.S. dollar payment infrastructure complied with U.S. demands. Unlike other cases, U.S. sanctions did not lead to multilateral reforms, instead triggering efforts by sanctioned states and bystanders to reduce their dependence on the U.S. dollar and U.S. payment systems.

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