The Role of Previous Experience and Marketing Policy on Consumer Behaviour Towards Different Private Label Categories

2015 ◽  
pp. 193-201
Author(s):  
Mbaye Fall-Diallo ◽  
Joseph Kaswengi ◽  
Juan Carlos Gázquez-Abad
Keyword(s):  
Consumer Behaviour ◽  
Previous Experience ◽  
Private Label ◽  
Marketing Policy

Big Data and Sustainable Consumption: A Review and Research Agenda

2021 ◽  
pp. 097226292110225
Author(s):  
Shobhana Chandra ◽  
Sanjeev Verma
Keyword(s):  
Big Data ◽  
Consumer Behaviour ◽  
Business Models ◽  
Sustainable Consumption ◽  
Big Data Analytics ◽  
Consumption Behaviour ◽  
Consumer Experiences ◽  
Systematic Understanding ◽  
The Impact

Big data (BD) is making advances in promoting sustainable consumption behaviour and has attracted the attention of researchers worldwide. Despite the increased focus, the findings of studies on this topic are fragmented, and future researchers need a systematic understanding of the existing literature for identification of the research scope. This study offers a systematic review of the role of BD in promoting sustainable-consumption behaviour with the help of a bibliometric analysis, followed by a thematic analysis. The findings suggest that businesses deploy BD to create sustainable consumer experiences, predict consumer buying patterns, design and alter business models and create nudges for sustainable consumption, while consumers are forcing businesses to develop green operations and supply chains to reduce the latter’s carbon footprint. The major research gaps for future researchers are in the following areas: the impact of big data analytics (BDA) on consumerism, the role of BD in the formation of sustainable habits and consumer knowledge creation for sustainable consumption and prediction of green consumer behaviour.

Selecting an Abortion Clinic: The Role of Social Myths and Risk Perception in Seeking Abortion Care

2021 ◽  
pp. 002214652110444
Author(s):  
Orlaith Heymann ◽  
Tamika Odum ◽  
Alison H. Norris ◽  
Danielle Bessett
Keyword(s):  
Health Care ◽  
Risk Perception ◽  
Health Care Facilities ◽  
Previous Experience ◽  
Care Seeking ◽  
Abortion Care ◽  
Care Facilities ◽  
Abortion Clinic

Recent shifts in the abortion provision landscape have generated increased concern about how people find abortion care as regulations make abortion less accessible and clinics close. Few studies examine the reasons that people select particular facilities in such constrained contexts. Drawing from interviews with 41 Ohio residents, we find that people’s clinic selections are influenced by the risks they associate with abortion care. Participants’ strategies for selecting an abortion clinic included: drawing on previous experience with clinics, consulting others online, discerning reputation through name recognition and clinic type, and considering location, especially perceptions about place (privacy, legality, safety). We argue that social myths inform the risks people anticipate when seeking health care facilities, shaping care seeking in ways that are both abortion-specific and more general. These findings can also inform research in other health care contexts where patients increasingly find their options constrained by rising costs, consolidation, and facility closure.

Predictors of Perceived Susceptibility to Sport-Related Injury among Competitive Runners: The Role of Previous Experience, Neuroticism, and Passion for Running

2009 ◽  
Vol 58 (4) ◽  
pp. 672-687 ◽  
Author(s):  
Yannick Stephan ◽  
Thomas Deroche ◽  
Britton W. Brewer ◽  
Johan Caudroit ◽  
Christine Le Scanff
Keyword(s):  
Previous Experience ◽  
Perceived Susceptibility

scholarly journals The Poultry Industry through the Experts’ Eyes

2004 ◽  
pp. 39-42
Author(s):  
Edina Lendvai
Keyword(s):  
Qualitative Method ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Poultry Industry ◽  
Poultry Products ◽  
Processed Products

In my study reveal the situation of the poultry industry. In my research, I used the regularly adopted qualitative method, i.e. the interview. I conversed with the managers of the most important poultry factories, and asked them about the position of the Hungarian poultry sector, the possibility of improving its position, the changes in consumer behaviour, in marketing strategies, means and methods.The managers talked about the necessity of collaborating between factories. They agreed on the dominance of commercial chains. In their opinion, these prejudice their chances. They emphasized about the increasing role of processed products and the growing number of sell-stimulated marketing means. The consumer behaviour has changed in the last 10 years too, which helps the market of processed poultry products.

Legal information acquisition by the public : an exploratory study

2016 ◽  
Author(s):  
◽  
Sheila O'Hare
Keyword(s):  
Health Information ◽  
Legal System ◽  
Information Acquisition ◽  
Exploratory Study ◽  
Information Sources ◽  
Previous Experience ◽  
Phase 2 ◽  
Legal Information ◽  
The Public

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT AUTHOR'S REQUEST.] This exploratory study applied models of human information behavior and health information acquisition to the acquisition of legal information by the public. A mixed methods approach, consisting of two sequential phases, was utilized. First, an online survey consisting of 45 multiple-choice questions was administered to a Qualtrics panel of 385 individuals without formal legal training who were at least 18 years of age. In the second phase, eleven individuals who met the same screening criteria were interviewed in order to provide additional elaboration upon and clarification of the survey data. In phase 1, frequency of legal information searching and incidental discovery of legal information (information encountering, or IE) was assessed for relationships with personal, affective, contextual, and environmental factors. Findings indicate that individuals who search and encounter legal information more frequently share certain demographic and affective characteristics with their counterparts in the acquisition of health information. Age, income, and previous experience with the legal system were associated with greater legal search frequency. Age, race, and previous experience with the legal system were associated with greater frequency of legal IE. Self-efficacy and vigilance were both associated with frequency of search and IE, though perception of the legal system was not. Subjects searched and encountered more frequently because of curiosity than other situational factors. The role of risk in search and encounter frequency could not be determined. Both exposure to multiple information sources and to multiple mass media sources were associated with greater frequency of legal search and IE. In phase 2, subjects were asked about their searches and IE experiences with legal information, and the role of legal information in their everyday lives, especially as compared to health information acquisition. Findings indicate that members of the public define legal information quite narrowly as tied to lawyers and courts, rather than rights and duties (even provided with a more inclusive definition), and often fail to relate routine encounters with the law to their larger understanding of the legal system. Survey findings were corroborated in terms of source choices, the roles of previous experience, self-efficacy, and avoidance-vigilance. The increased availability of legal information sources through the internet has made it easier for people to find codes and regulations, but has not made it easier to find the information necessary to assess more complex legal issues. Other emergent themes identified in phase 2 included the detrimental effect of attorney advertising and the perception of legal information as disruptive, in contrast to the embeddedness of health information in everyday life.

Importance and Role of Retail Brands in a Non-Food Market

2020 ◽  
pp. 314-340
Author(s):  
Gonzalo Moreno Warleta ◽  
Mónica Díaz-Bustamante Ventisca ◽  
María Puelles Gallo
Keyword(s):  
Customer Loyalty ◽  
Private Label ◽  
Store Loyalty ◽  
Store Brand ◽  
Brand Name ◽  
Operating Profit ◽  
Food Retailers ◽  
Food Market ◽  
Product Strategies

Non-food vendors struggle to reduce customers churn when these shop for consumer goods: From simple coupons to sophisticated big-data-based loyalty systems, modern merchants undertake a range of initiatives to maintain customer loyalty to their stores. At the same time, while consensus exists on the fact that retail brands have the ability to generate store loyalty, this fact has seldom been empirically corroborated. Probably due to this lack of certainty, many non-food retailers use “private label” product strategies as a way to preserve healthy business ratios, such as revenue, contribution margin, operating profit, etc., far from the idea of developing customer loyalty to the store. This constitutes the main objective of our work: To prove the existence of a statistic correlation between Consumers' loyal attitudes and behaviors towards “private labels” and their loyalty towards The Store Brand Name that sponsors these brands.

Acceptance of Branded Video Games (Advergames)

2015 ◽  
pp. 851-871 ◽  
Author(s):  
José Martí-Parreño ◽  
Carla Ruiz-Mafé ◽  
Lisa L. Scribner
Keyword(s):  
Video Games ◽  
Cultural Differences ◽  
Empirical Research ◽  
Research Study ◽  
Product Placement ◽  
Primary Factor ◽  
Previous Experience ◽  
Consumer Attitude ◽  
Moderating Role

Advergames are free, branded video games used by advertisers to target audiences with marketing communications in a playful, interactive, and engaging way. Despite their advantages for consumers (i.e., free entertainment content), advergames can also cause concern in consumers (i.e., advertising clutter), making it necessary to explore consumers' attitudes that lead to acceptance of advergames. This chapter analyses the factors that lead consumers to accept advergames as an advertising format analyzing three variables related to consumer-media relationships: 1) consumer attitude toward advertising, 2) consumer attitude toward the presence of brands in video games, and 3) previous experience with video games. The moderating role of culture is also analyzed. To do so, an empirical research study involving American and Spanish students was developed. Findings suggest that attitude towards advertising is the primary factor affecting advergame acceptance for the Spanish sample, while attitude towards product placement in advergames is the primary factor affecting advergame acceptance for the American sample. These results suggest cultural differences related to advergame acceptance.

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