Price or Quality? Comparing Consumers’ Perceptions of Competing Private Labels – An Illustrative Analysis in Food Retailing

2020 ◽  
pp. 156-163
Author(s):  
Mika Yrjölä ◽  
Harri Hokkanen ◽  
Ella Määttänen ◽  
Hannu Saarijärvi
Keyword(s):  
Private Labels ◽  
Food Retailing

scholarly journals Proliferation of Private Labels in Food Retailing: A Literature Overview

2016 ◽  
Vol 8 (6) ◽  
pp. 63 ◽  
Author(s):  
Rainer Olbrich ◽  
Michael Hundt ◽  
Hans Christian Jansen
Keyword(s):  
Private Label ◽  
Purchasing Behavior ◽  
Private Labels ◽  
Food Retailing ◽  
National Brands ◽  
Literature Overview ◽  
Quality Aspects ◽  
Prior Literature ◽  
Key Drivers

<p>This article provides an overview of private-label research by focusing on the food retailing sector. To explain the proliferation of private labels, we identify key drivers by reviewing the determinants discussed in prior literature. This article identifies the conditions that support the proliferation of private labels—retailer concentration and retailer pricing autonomy—and describes the nature of competition between private labels and national brands. It also highlights the drivers of private-label purchases by providing an overview of brand-related determinants, price and risk-related determinants, quality aspects, sociodemographics, and consumer purchasing behavior. The article concludes by proposing three areas for future private-label research.</p>

The importance of private labels in food retailing

1966 ◽  
Vol 9 (2) ◽  
pp. 81-90 ◽  
Author(s):  
Harper W. Boyd ◽  
Ronald E. Frank
Keyword(s):  
Private Labels ◽  
Food Retailing

Regular Price Stickiness in German Food Retailing

2019 ◽  
Vol 18 (2) ◽  
Author(s):  
Patrick Sebastian Holzer ◽  
Thomas Bittmann
Keyword(s):  
Imperfect Competition ◽  
Price Rigidity ◽  
Private Labels ◽  
Food Retailing ◽  
Menu Costs ◽  
Price Stickiness ◽  
Price Changes ◽  
National Brands ◽  
German Food ◽  
Regular Price

AbstractThe present study investigates the underlying factors of price stickiness in German food retailing using fluid milk as a case study. We distinguish the duration between two actual price changes and two regular price changes as measures for price stickiness. Especially in the case of private labels, the choice of proxy for price rigidity has important implications. If we consider (regular) price changes, private label products are more (less) rigid than national brands. Price rigidity increases in the product’s average price. Prices of low priced private labels are rather flexible. Price adjustment of high priced private labels is similarly sluggish compared to national brands. We rationalize this finding with variable mark-ups under imperfect competition. In line with previous research, we find that price stickiness also depends on product attributes, retail formats, menu costs, psychological price points, and time-varying market conditions.

Food Retailing in an Urban Food Desert: Strategies for Success in Fresh Fruits and Vegetables

2011 ◽  
Author(s):  
Marcus Coleman ◽  
Dave D. Weatherspoon ◽  
Lorraine Weatherspoon ◽  
James F. Oehmke
Keyword(s):  
Fruits And Vegetables ◽  
Food Desert ◽  
Food Retailing ◽  
Strategies For Success

Productivity in Fast-Food Retailing

1977 ◽  
Vol 2 (2) ◽  
pp. 50-51
Author(s):  
Jeffrey T. Doutt
Keyword(s):  
Fast Food ◽  
Food Retailing

scholarly journals Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife

2021 ◽  
Vol 13 (13) ◽  
pp. 7467
Author(s):  
Maksymilian Czeczotko ◽  
Hanna Górska-Warsewicz ◽  
Wacław Laskowski ◽  
Barbara Rostecka
Keyword(s):  
Consumer Behavior ◽  
Research Question ◽  
Environmentally Friendly ◽  
Food Products ◽  
Organic Production ◽  
Autonomous Community ◽  
Private Labels ◽  
Chi Square ◽  
And Cluster Analysis ◽  
Environmentally Friendly Production

Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PL choice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product characteristics as local and environmentally friendly production, organic production, and production according to traditional technologies using only natural ingredients. For a detailed analysis of consumer behavior, we used Pearson’s chi-square test, the rho-Spearman correlation coefficient, and cluster analysis. The most important factors for purchasing PL products were lower prices compared to leading brands, attachment to a given chain, and the feeling of safety and trust in PL products. The frequency of purchase of PL food products, except for alcohol, significantly negatively correlates with age, which means that the purchase of PLs from the analyzed product categories decreases with age. The increased availability and improved image and quality of PLs were identified as the most important changes in PLs. PL food products were rated by consumers as fresh, minimally processed and with quality certificates. Environmentally friendly production methods, nutritional value, and origin from an area close to home were also indicated.

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