Consumer Values: A Hidden Motivator of Private Label Consumption

2020 ◽  
pp. 1-11
Author(s):  
Atanas Nik Nikolov ◽  
Brandon Gustafson
Keyword(s):  
Private Label ◽  
Consumer Values

Changing Consumer Values

1969 ◽  
Author(s):  
Mdton L. Blum
Keyword(s):  
Consumer Values

Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

2020 ◽  
Vol 8 (2) ◽  
pp. 135-160
Author(s):  
Nevin Karabiyik Yerden
Keyword(s):  
Questionnaire Survey ◽  
Sampling Method ◽  
Significant Positive Effect ◽  
Consumption Emotions ◽  
The World ◽  
Consumer Values ◽  
Convenience Sampling ◽  
Business Structures ◽  
Consumer Lifestyles ◽  
Positive Effect

The COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemichad a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic.

Success Factors of Private Label Extensions

Marketing ZFP ◽  
2014 ◽  
Vol 36 (2) ◽  
pp. 82-95 ◽  
Author(s):  
Thomas Foscht ◽  
Marion Brandstaetter
Keyword(s):  
Success Factors ◽  
Private Label

PREMIUM PRIVATE LABEL SOURCING AND BARGAINING

2018 ◽  
Vol 2018 ◽  
pp. 1055-1055
Author(s):  
S. Chan Choi ◽  
Keyword(s):  
Private Label

Purchase Precedes Trust in Retailer: Private Label Strategies

IESE Insight ◽  
2009 ◽  
pp. 28-35 ◽  
Author(s):  
Sandro Castaldo
Keyword(s):  
Private Label

The Great Recession and Private Label Demand

2014 ◽  
Author(s):  
Jean-Pierre H. Dube ◽  
Guenter J. Hitsch ◽  
Peter E. Rossi
Keyword(s):  
Great Recession ◽  
Private Label ◽  
The Great Recession

Private Label Brand Share and Store Loyalty: Applying and Managing Panel Data

2020 ◽  
Vol 7 (2) ◽  
pp. 5-22
Author(s):  
Ra Gyung Lee ◽  
Sang Duck Kim ◽  
Min Sung ◽  
Jin Yong Park
Keyword(s):  
Panel Data ◽  
Private Label ◽  
Store Loyalty

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

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